Amazon has become the go-to place for most shoppers.

If you're looking to make a sale on Amazon then it's time that we teach your brain how to speak 'Amazon.'

We've put together this page to help you learn how it's done and build your confidence as an Amazon seller.

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1P

What is a 1st Party E-Commerce Seller on Amazon?

First-party sellers on Amazon have made partnerships with the online e-commerce giant to sell their products directly to Amazon for resale on the Amazon Marketplace or through Amazon Business. 

A first-party relationship (1P) forms between Amazon and sellers in the marketplace when they sign an agreement for Amazon to act as the retailer while they fulfill purchase orders. 1P Amazon sellers focus on product fulfillment, while Amazon handles the rest of the sales process. 

In a 1P relationship, vendors sell their products directly to Amazon using Vendor Central. Amazon then sells those products to online consumers shopping in the marketplace. While there are many benefits of entering first-party relationships for selling your e-commerce products on Amazon, there are also a few downsides. 

For example, first-party relationship agreements say that Amazon can sell your products for above or below your recommended sales price. 1P sellers have no input on how Amazon raises or lowers the prices of their products, which can work out either positively or negatively in their favor. 

For example, selling above the recommended sales price in the Amazon Marketplace works in the seller's favor when low-cost items generate high sales. However, the opposite is true when high-cost items selling on Amazon fall below what sellers priced, sellers can lose money. 

Benefits of Selling Products Directly to Amazon as a 1P Seller

First-party sellers on Amazon have the distinction of being invited to partner with this online retail giant. It is an honor for most sellers to receive an invitation to become first-party sellers on Amazon. The following are a few of the benefits 1P sellers get in one of the world's busiest global marketplaces. 

Benefit #1. - Amazon sellers with 1P status have exclusive access to manage their product listings and fulfill Amazon purchase orders using Vendor Central. Third-party (3P) sellers can only access their products and purchase orders on Seller Central unless Amazon invites them to become a 1P seller on Vendor Central. 

Benefit #2. - Boosting your products via Amazon marketing campaigns and running promotions can help increase 1P sales. Amazon's proprietary algorithm relies on first-party data to market the right products to the right customers at the right time.

Although 1P sellers can use Vendor Central to promote their products via marketing campaigns, the platform handles key processes that display the right ads to customers on its own. 

Benefit #3. - The more products you sell on Amazon as a 1P seller, the more products Amazon will buy from you. If your products consistently achieve a high sales rank, Amazon will buy more. Selling high-volume products on Amazon can produce an income stream with unlimited earning potential. Sellers with products listed on Amazon Best Sellers can focus less on marketing on more on increasing revenue. 

Benefit #4. - Amazon doesn't require first-party sellers to complete inventory forecasting. Since Amazon handles product forecasting internally, 1P sellers don't have to worry about managing this tedious metric and can spend more time on Amazon product marketing and fulfillment. 

Benefit #5. - First-party Amazon sellers have their products shipped to customers with proprietary Amazon packaging and logos. Packaging from first-party sellers stands out with the highly sought-after "Shipped and Sold by Amazon" label on delivery packages and builds trust with marketplace customers. 

High-ranking products and products featured on Amazon's Best Seller's List can generate a large amount of annual revenue for first-party Amazon sellers. 

How to Become a 1P Seller on Amazon

Amazon invites first-party sellers to join the marketplace. 1P sellers fulfill purchase orders sent from Amazon and send the products directly to Amazon, who takes control of the product. Amazon then prices, sells, and ships products to customers.

1P vs. 3P Sellers on Amazon's Global Marketplace

First-party sellers pay chargeback fees and sales fees. Third-party sellers control their product pricing and sell directly to consumers shopping in Amazon's online marketplace. In third-party relationships (3P), the brand, individual, or Amazon store acts as the retailer and sells directly to buyers. 

First-party sellers can log in to their Amazon accounts and update product listings via Vendor Central. Sellers with 1P status can advertise their products and promote them in the marketplace to generate more sales.

 

Third-party sellers manage branded product listings sold to the comsumer via Seller Central. Unlike their 1P counterparts, 3P sellers can change prices at will and have full control over their product listings and promotions. 

Amazon requires 3P sellers to pay the following structured marketplace fees. 

  1. Referral Fees
  2. Minimum Referral Fees
  3. Variable Closing Fees
  4. Other Platform Fees as Required

Click here for more information on Amazon Seller Fees. 

1P

First-party sellers on Amazon have made partnerships with the online e-commerce giant to sell their products directly to Amazon for resale..

First-party sellers on Amazon have made partnerships with the online e-commerce giant to sell their products directly to Amazon for resale..

Marketing Agencies
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3P

What is a Third-Party Seller on Amazon? 

Amazon offers sellers on its platform the opportunity to market and sell products as first-party or third-party sellers in the global e-commerce marketplace. Third-party sellers (3P) are individuals and businesses selling and shipping products directly to customers shopping through the marketplace or Amazon Business.

Many new Amazon sellers confuse 1P and 3P sellers. The primary difference between first-party vendors and third-party Amazon sellers is the management of pricing, shipping, customer service, and inventory. Learn more about the differences between 1P and 3P sellers below. 

3P sellers have control over how their product inventory is priced, shipped, and marketed to consumers online. Having full control of how their products sell on Amazon gives 3P sellers the advantage over online merchants who don't have access to built-in Amazon marketing features to help them outsell their competition.  

How Does Amazon Support 3P Sellers?

Third-party sellers on Amazon use Seller Central to manage their products and marketing online. Amazon 3P sellers have access to Amazon support services and they use the proprietary Seller Central network to sell products online. The platform's built-in support features include options for product shipping powered by Amazon's team of logistics experts. 

Third-party sellers sell products directly to customers shopping their product pages and use Merchant Fulfilled Network (MFN) shipping options or Fulfillment by Amazon (FBA).

FBA services include the following support features. 

  1. Storage
  2. Shipping 
  3. Customer Service 

3P sellers on Amazon have their orders packed and shipped directly to customers. FBA options can include customer-loyalty building promotions like offering free shipping or expedited shipping for buyers with Amazon Prime memberships. 

Amazon Shipping Options for Third-Party Sellers

One of the most important parts of the Amazon selling process is getting products delivered to customers in a timely fashion. Amazon makes it easy for third-party sellers to achieve high customer satisfaction ratings and generate more revenue through their built-in FBA and MFN shipping options. 

Third-party sellers use the Amazon marketplace or Amazon business marketplace to list and sell merchandise directly to customers. 3P sales account for over half of the total sales on Amazon

3P Sellers are required to list, price, package, and ship their completed orders — unless they take advantage of using one of the shipping options powered by Amazon. The benefits of using FBA for 3rd-party sellers are faster shipping and built-in customer service options provided by a company with a proven track record in managing logistics. 

Amazon sellers with access to Seller Central can log in to manage their product inventory, access their marketer account advertising across Amazon, and update their online storefront design with featured products. 

What's The Difference Between Amazon 1P and 3P Sellers?

First-party vendors (1P) indirectly sell products to customers through Amazon's proprietary Vendor Central system. In contrast, third-party Amazon sellers advertise, market, and sell their products directly to consumers. 

Unlike Vendor Central used by first-party Amazon sellers, Seller Central is available for allowed third-party sellers and doesn't require an invitation from Amazon to log on. 

3P sellers who take advantage of using FBA have their products packed and shipped by one of the world's largest global shipping and logistics giants. Amazon Associates respond to shipping inquiries and customer service issues via distributed shipping facilities and warehouses across the world.

Amazon only requires its first-party sellers to fulfill purchase orders, and it handles customer service, product pricing, and shipping. 

How to Open a 3P Amazon Seller Account

New sellers interested in joining Amazon's global e-commerce marketplace should start by creating an Amazon seller account online. Once Amazon approves your third-party seller account, follow the steps in Amazon's Become an Amazon Seller Guide to set up your account for maximum sales. 

Be prepared to pay Amazon platform fees and monthly seller fees when opening a new account.

The next steps, after paying the required service fees and charges, including setting up product pages and deciding whether to use automatic targeting or manual targeting for Amazon marketing. 

Amazon recommends taking advantage of their shipping options for new sellers who don't have their own shipping or logistics services for delivering orders in place. Amazon can handle the logistics of shipping and customer service, so 3P sellers can focus on optimizing their Amazon marketing campaigns and increasing sales. 

Third-party products that outperform similar products in the same category may become eligible to be featured in Amazon's top-selling products if their sales rank is in the top 100.

The highest-ranking products on Amazon are assigned a ranking and those in the top 100 have the distinction of displaying Amazon's "Best Seller" tag, which can boost page visits and product sales while increasing customer loyalty. 

3P

Amazon offers sellers on its platform the opportunity to market and sell products as first-party or third-party sellers in the global...

Amazon offers sellers on its platform the opportunity to market and sell products as first-party or third-party sellers in the global...

International
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3PL

3rd Party Logistics - Sending your products to Amazon FBA warehouses for distribution is an effective way of optimizing the flow and increasing efficiency. The process can be automated or outsourced, so you don't have the extra hassle!

3PL

3rd Party Logistics - Sending your products to Amazon FBA warehouses for distribution is an effective way of optimizing the flow...

3rd Party Logistics - Sending your products to Amazon FBA warehouses for distribution is an effective way of optimizing the flow...

Business Buyers
1-5

A+ Content

Amazon A+ Content is an Amazon Seller feature, previously called Enhanced Brand Content or EBC for short, that offers elevated copy and images to improve first impressions and give sellers a better chance to connect with customers and manage their expectations. This tool is exclusively available to approved brand owners who have registered with the Amazon Brand Registry or emerging owners through select managed selling options like Amazon Exclusives or Launchpad.

A+ Content Options

With A+ Content, sellers enrolled in the Amazon Brand Registry can add products from an approved brand to their catalog and take advantage of more targeted, detailed content. There are two different types of content and display placements on A+ Content, enhanced product descriptions and brand content, which both improve the aesthetic appeal, functionality, and overall customer experience on the product detail page.

Enhanced Product Description

A+ Content product descriptions contain more information on product features and use bulleted feature lists to answer shopper questions about the benefits of each item. These features are indexed by Google, giving A+ or EBC Amazon listings more traction in search engine results.

The perks of enhanced product descriptions include:

  • Custom headers and photos
  • Unique layouts for text and images
  • Feature lists and item comparison charts
  • Prominent display in the Product Description section
  • Mobile and voice-friendly product listings
  • Easy integration with Amazon Alexa

Brand Content

Enhanced brand content allows sellers to share the background of their brand, values, and product collections, which helps to build a connection with shoppers and stand out from the competition. The interactive experience and engaging FAQs boost consumer confidence and drive sales on the highly competitive Amazon platform.

This A+ Content includes:

  • Carousel display with seven modules and HD images
  • Full-screen background for desktop and mobile
  • Eye-catching image/text cards
  • 720p videos up to 3 minutes
  • Links to the brand store and more products
  • Noticeable location in From the Brand part of the detail page

How to Sign Up for A+ Content

A+ Content streamlines the process of improving product listings for higher traffic and conversions on the Amazon website and app.

If you want to take advantage of enhanced product descriptions and more interactive detail pages, you can sign up for A+ Content as a registered brand owner on Amazon. Then you will be able to use A+ Content on all ASINs under the registered brand, with a maximum of 20 pending submissions at the same time.

Visit brandservices.amazon.com/ to enroll in the Amazon Brand Registry and unlock all the A+ Content benefits. Otherwise, Amazon Exclusive and Launchpad sellers can access A+ content without going through the brand registry process.

A+ Content

A+ Content is a feature of a professional Amazon Sellers accout that helps enhance your product descriptions, video, and images...

A+ Content is a feature of a professional Amazon Sellers accout that helps enhance your product descriptions, video, and images...

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A-to-Z Guarantee

The Amazon A-to-Z Guarantee is a protection for customers when they purchase items from third party sellers. This means that not only will you get your item on time and in perfect condition, but also if there's any issue with delivery or returns at all!  The famous "Amazon Return Policy" has been talked about by everyone who shops online lately--and now we know why: it really does offer an amazing level of customer service.

A-to-Z Guarantee

The Amazon A-to-Z Guarantee is a protection for customers when they purchase items from third party sellers. This means that not only...

The Amazon A-to-Z Guarantee is a protection for customers when they purchase items from third party sellers. This means that not only...

Private Label
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A/B Testing

A/B testing on Amazon product pages allows for content optimization by comparing two ad versions to see which one resonates more with the target audience. The A/B test method, sometimes called a split test, is used by many major companies but is especially popular on Amazon as it supports better click-through rates and higher conversions.

Essentially, A/B testing gives sellers the confidence to choose the right content and ads that make their product listings stand out in the highly competitive Amazon landscape. However, A/B testing on Amazon is a special feature limited to qualified sellers who enroll in the Amazon Brand Registry and have at least one ASIN with sufficient traction.

How Does Amazon A/B Testing Work?

There are several split testing tools out there, but Amazon has its own "Manage Your Experiments" option that sellers must use for A/B tests on Amazon. This experimental tool for registered brand owners supports split testing with two versions, assigned randomly to visitors on the same page.

This testing period should last about a month so the results can influence smarter marketing decisions. With these insights, sellers can change content to reflect the ad variation with the most conversions.

For example, an A+ Content seller on Amazon could achieve ad optimization by A/B testing two different images and headers for the same product.

Sellers should focus on the ad version that has a higher click-through rate (the percentage of visitors who click on the item from search results) and conversion rate (the percentage of visitors who purchase the product after seeing the ad and listing) during the A/B test.

What Are Amazon A/B Test Benefits?

Once the experimental testing is complete, Amazon ads and product listings can be updated and finalized to drive more consumer engagement and sales.

The key benefits of A/B testing on Amazon product pages include:

  • Higher click-through rates
  • Stronger conversions and sales
  • Better keyword rankings for more sales
  • Optimized content and advertisements 
  • Unique insights into consumer behavior

Amazon A/B testing is available through Seller Central resources for registered brands using A+ Content features.

A/B Testing

The idea of split testing is to evaluate different content, images or pricing for your product on Amazon in order find out which improves...

The idea of split testing is to evaluate different content, images or pricing for your product on Amazon in order find out which improves...

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A9

The Amazon A9 algorithm is responsible for the way products look in the Amazon search engine, which is powered by AI. Every time you use Amazon's search bar to look for an item, the A9 algorithm is working in the background to bring up the Amazon search engine results.

Some of the key factors that influence this algorithm include product inventory, titles, photos, videos, descriptions, reviews, and A+ Content. The most successful Amazon sellers take this A9 algorithm into account when optimizing listings to drive traffic and sales through high search rankings.

How Does Amazon A9 Algorithm Work?

There are more than 12 million items for sale on Amazon, and the A9 algorithm plays an important role in determining the product ranking order in the Amazon search engine. Much like Google's algorithm, the A9 Algorithm uses keywords to determine which results to display first. 

However, unlike Google, Amazon A9 not only uses relevant keywords but also sales conversions to determine rankings. By promoting product listings with strong sales, Amazon can increase traffic and conversion rates, starting a cycle as the products that sell more rank higher and so on.

How To Rank With Amazon A9 Algorithm?

The keys to success with Amazon's AI-powered search engine and A9 algorithm definitely include high volume keyword searches, which are more likely to rank, although they need to be relevant for each product. Sometimes, keywords with a lower search volume and fewer competitors are even better as they can propel a product listing up the ladder faster.

Once the required keywords are in place throughout the product page, the sales conversion rate should be factored in for the best chances of success with the A9 algorithm. A persuasive, optimized product listing with easy-to-read descriptions and keywords, plus a reliable sales history to back it up, is the ideal combination to be picked up by the A9 algorithm.

A9

A9 is a developer of search engine as well as search advertizing. A9 is also a former subsidary of Amazon.

A9 is a developer of search engine as well as search advertizing. A9 is also a former subsidary of Amazon.

A-E

ACoS (Ad Cost of Sale Ad Spend/AdRevenue)

What is Advertising Cost of Sale?

The Advertising Cost of Sale (ACoS) is a measurement of how much is spent on advertising relevant to the overall amount made from sales of the product.

It is measured comparatively in dollars and can be understood by a simple formula:

Ad spend : target sales.


Unpacking the ACoS

To understand the ACoS, it is useful to think about the cycle of advertising and sales. For a product to be ‘out there’ in the marketplace, it needs to be brought to the public’s attention. This is why advertising is important.

Amazon advertising costs money, and you need to know how much you can afford to spend on advertising. This will be determined in relation to the overall budget for the production and sales of the product.

Having done market research, you should be able to get quite an accurate picture of the sales of your product. When you calculate the return on this, you can get an idea of how much you can afford to spend on advertising.

So, the ACoS becomes the advertising spend relative to the revenue received from target sales.

You should aim for a low ACoS, because that is indicative of an overall higher profit.


Relevance of ACoS

It is important for a product to have an ACoS to inform the advertising campaign for sales on Amazon.

The Advertising Cost of Sales allows you to track costs. It gives an indication of projected sales and the profit that may be generated. It can also indicate the amount that you can afford to spend on advertising.

It is advisable to avoid over-spending on advertising, as this may cut into the profits on the product.


Working out the ACoS

Working out the ACoS can be understood as:

Amount spent on advertising divided by the overall revenue x 100

So: Ad spend / total revenue x 100

For example:

Let’s assume that ad spend = $100 and total revenue = $500

$100 / $500 = 0.2 x 100 = 20.


Things to remember about the ACoS

You should aim to target a specific ACoS, because this will give a relatively accurate picture of projected sales in relation to the advertising budget.

The lower the Advertising Cost of Sales will result in more profit overall, if the sales meet the projected numbers.

The ACoS needs to be worked out in relation to Amazon PPC, because advertising is only paid when customers click on the product.

A higher Advertising Cost of Sales means that more advertising is possible, which equals more exposure of the product and, theoretically, a greater number of sales. The result of this should be a higher profit. This does depend on the sales being as high as projected.

The Advertising Cost of Sales works according to the total sales, so the profit may seem to be profitable. However, it doesn’t consider the expenses into account.

ACoS (Ad Cost of Sale Ad Spend/AdRevenue)

You may be wondering how to measure the success of your advertising campaigns. One way is with Amazon Ads' average cost per sale (ACoS)...

You may be wondering how to measure the success of your advertising campaigns. One way is with Amazon Ads' average cost per sale (ACoS)...

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API

APIs are the building blocks that allow developers to integrate different pieces of software in order for them work together seamlessly. A good example of this for an Amazon seller is when using third party apps to enhance your seller experience.

API

APIs are the building blocks that allow developers to integrate different pieces of software in order for them work together seamlessly...

APIs are the building blocks that allow developers to integrate different pieces of software in order for them work together seamlessly...

Service Providers
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ASIN (Amazon Standard Identification Number)

What is the Amazon Standard Identification Number?

The Amazon Standard Identification Number (ASIN) is a code made up of 10 digits, comprising numbers and letters, that identifies a specific product on Amazon.com. Each code is unique to the product and is the means of identifying it.


Understanding where the ASIN comes from

When a product is put on Amazon, it needs to be identified, so that the platform knows what it is dealing with and so does any potential customer. The seller must also know which product is which.

When you enter the product, Amazon will generate the ASIN. A new code will be created automatically only if there isn’t the same product already on Amazon.

The ASIN is the means by which a product can be tracked and sales measured and recorded. A product cannot be listed on Amazon unless it has a code.


To find the ASIN

The Amazon Standard Identification Number is listed on the detail page of each product in the Amazon catalog. To find the code, you need to go to the pace and look for it under the ‘product details’ section.

The ASIN (or ISBN for books) may also be found in the product detail when you search for it in your browser and locate the URL.


Things to remember about an ASIN

Similar products may be given the same ASIN. Before putting something on Amazon, make sure there isn’t a similar product with an ASIN.

If your product is identical to another on Amazon already, then you must use the existing ASIN.

Every product has an ASIN, except for books that have an ISBN. This is a code made up of numbers that is unique to each title. Amazon recognizes this and the ASIN is identical to the ISBN if a book is listed on Amazon.

If a product is available on the different Amazon marketplaces, it may be assigned a different Amazon Standard Identification Number.


ASIN vs Barcodes

A barcode is a code of numbers and letters that is unique to each product. It is represented by bars and spaces. It is placed on the product so that it is accessible. Most retailers read the barcode to find the price of the item, as this is the reference that is used on the system.

An important difference between a Barcode and ASIN is that the barcode is an internationally recognized code, while the ASIN is specific only to the Amazon catalog.

The ASIN relates to a product but is not necessarily unique. In fact, similar products in the Amazon catalog can be merged and given the same ASIN.

ASIN (Amazon Standard Identification Number)

How does Amazon make sure that there's no mistake when ordering from their site? The answer is simple - every product has an 10 digit...

How does Amazon make sure that there's no mistake when ordering from their site? The answer is simple - every product has an 10 digit...

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Account Health

Amazon Account Health is a Seller Central page that keeps track of seller performance to ensure accounts meet Amazon policies and standards. This is an important resource for monitoring your selling account and avoiding seller suspension from avoidable mistakes.

Sellers are encouraged to regularly check their Account Health pages because Amazon monitors for compliance and may take action when seller metrics fall short.

What Does Amazon Account Health Page Do?

As an overview of selling account performance, the Amazon Account Health page lets you know how your sales are tracking toward targets, as well as any issues that need to be resolved to continue selling without interruption. If your account falls off-target, this will be flagged in the Account Health dashboard, and you will receive a notification of what needs to be reviewed.

In rare cases of extremely poor performance ratings, seller accounts may be deactivated right away. There is an appeal option that requires a plan of action for resolving the ongoing issues to regain selling privileges.

What is an Account Health Rating?

The key metrics for Amazon Account Health include:

  • Order defect rate
  • Cancellation rate
  • Late dispatch rate
  • On-time delivery rate
  • Valid tracking rate
  • Return dissatisfaction rate
  • Invoice defect rate

These metrics all go into the Account Health Rating (AHR), which considers the severity of outstanding violations and the positive impact on the customer experience. Amazon continues to update this rating to ensure it reflects current selling policies, and the easiest way to keep a good account rating is by addressing any policy violations quickly.

Accounts rated at risk or critical could be deactivated if compliance is not improved. Amazon sellers should strive for overall compliance with all policies to prevent risky ratings and possible account deactivation.

How to Deal with Account Health Violations

Amazon knows that sometimes things happen and circumstances change that are out of your control, which is why sellers can review violations and complaints within the Account Health page.

If you see any issues in your Account Health, you can view details about product policy compliance, as well as a detailed history of removed listings and images. This page tells you the current status of flagged content and the necessary next steps before you can resume selling that particular item.

How to Avoid Seller Suspension

On the Amazon Account Health dashboard, you will see one of three seller account statuses:

  • Active - there are no major violations, so you can continue selling with payments processed normally.
  • Under review - you can still sell, but Amazon will temporarily hold funds until account review is complete.
  • Suspended - sales are not permitted and payments are temporarily withheld.

To minimize the chance of seller suspension, review and respond to any violations on the Amazon Account Health page sooner rather than later. Regular review of Account Health is essential in case you need to appeal a removed listing or deactivated account.

Account Health

Your Amazon Store Performance is determined by three different metrics. The first one, customer service percentage reflects how well...

Your Amazon Store Performance is determined by three different metrics. The first one, customer service percentage reflects how well...

Marketing Agencies
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Ad Daily Budget

Defining an Advertising Daily Budget

An advertising Daily Budget is the amount of money spent in one day on advertising for a product or service. The amount can be set specifically, which assumes a regular rhythm of sales. It is also possible to set an average daily spend over a period, which can be adjusted if sales rise and fall.


Advertising daily budget as an average

The daily budget will run for the duration of a campaign. However, because sales rise and fall, the advertising daily budget should be set as an average of daily spend on advertising over a week.

If you are looking at the idea of an average daily spend, the amount of the daily budget may be less on one day or higher on a day or two. You will need to project sales for one week and then work out what the weekly budget should be and divide it by seven. This sets a daily budget.

For example

If your daily budget is- $8.50, the weekly average will be 7 x %8.50 = $59.50. However, the actual weekly costs may look like this:

Sunday                 $7.50

Monday               $8.50

Tuesday               $9.50

Wednesday        $10.00

Thursday              $6.50

Friday                    $8.50

Saturday               $9.00

The daily advertising budget has varied, but the week still costs the same as though an average of $8.50 is projected.


Daily budget vs lifetime budget

There are two time periods over which an advertising budget can be set: lifetime and daily.

An advertising daily budget can be quite restricting because you need to set it quite precisely and it needs to be revised every week.

A lifetime budget, on the other hand, looks at the average spend over the lifetime of a product or service. This means that there may be quite a lot of flux in the amount spent each day.

The daily budget relies quite heavily on a steady rhythm of sales, but it also allows you the flexibility in the long run to change the amount spent on advertising week-by-week.


Setting the advertising daily budget as part of the overall budget

A useful way to look at setting your advertising daily budget is to look at your whole budget for the campaign for that particular item. Divide this by the planned time period over which the campaign will run. This will give you quite a clear picture of what a daily budget should be.

Because there are often hidden costs, it may be useful to set a daily budget that is lower than this price. This will also allow you to change the advertising daily budget if sales decline, and you need to increase advertising, or if sales rise more quickly than projected, and you can afford to cut back on some advertising.

Ad Daily Budget

The Ad Daily Budget is an important tool for managing your advertising campaigns. It helps you set a daily limit on how much money can...

The Ad Daily Budget is an important tool for managing your advertising campaigns. It helps you set a daily limit on how much money can...

International
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Ad Impressions

What are Amazon Ad impressions? 

Amazon Ad impressions are key metrics that tell Amazon sellers how many times they have displayed a seller's ad on the screen to shoppers.

The more impressions sellers get, the more likely Amazon shoppers are to be interested in their products or services. 

Customers who return and repeatedly view ad information are more likely to return to buy the item when their buyer's journey is complete. Use Amazon ad impressions as an inbound marketing tool to reach more customers already looking for the products and services you sell online.

One bonus of using Amazon ads this way is that the content in your ads can walk customers through their buyer's journey step-by-step, leading to an increase in conversions as they gain trust in your Amazon business. 

Amazon Ad Impressions Generate Brand Awareness

Whether customers click on your Amazon ads and buy your products the same day, one thing is for certain, the more Amazon shoppers see your ads and become familiar with your brand, the more likely they are to develop enough trust and make a purchase from your Amazon store. 

Mastering the techniques behind Amazon advertising is one of the best ways for Amazon sellers to generate more Amazon ad impressions and boost sales on Amazon's global platform. 

Boost Amazon Ad Impressions

Understanding the stages of the buyer's journey is one free marketing strategy Amazon advertisers use to provide online shoppers with value-added information that helps them progress to the final stage of their buyer's journey, which is completing a purchase. 

According to HubSpot, the three stages of the buyer's journey include the awareness, consideration, and decision-making stages. Advertisers who want to increase their ad impressions should create targeted and keyword-researched ads that answer the questions buyers have for each stage in their journey. 

Customers in the beginning stages of their journey have likely just realized they have an issue they need to resolve and will begin researching online to find solutions to their problem.

For example, a customer whose vacuum cleaner just stopped working will probably search online for keywords like "vacuum cleaner repair near me" or "new vacuum near me."

Keyword targeted searches will return the best results for customers that match their query. Most search engines will return Amazon ads and Amazon product listings at the top of their search page. This is exactly where Amazon advertisers want their products to show up! 

Amazon Advertising Basics

Make it easy for customers to find the products and services you offer using Amazon's built-in advertising features. Potential customers see ads on product listing pages and search results pages. 

The following are a few tips from Amazon advertising experts that can help Amazon sellers increase their Amazon ad impressions. 

Pay-per-click Advertising on Amazon

Product ads, product descriptions, and product details pages should all contain relevant descriptions and the same keywords to appear at the top of Amazon search results. Use pay-per-click advertising with well-researched keywords to boost your ad impressions. 

If these listings don't match, your ads are less likely to be shown to potential customers looking for products matching your keywords. 

Optimizing your Amazon ads to cover each stage of the buyer's journey can educate your customers about the benefits of using your products and services, provide key specifications and pricing, and fill customers in on sales or deals such as including free shipping with their purchase. 

Cost-per-click Advertising on Amazon

Boost your Amazon Ad impressions by creating new cost-per-click campaigns that are filled with quality content to attract the attention of buyers searching online for your product's keywords. 

SEO experts say when you're ready to advertise, start by using about 40 keywords. Gradually expand your keyword targeting as you learn to understand your buyer's behavior and what keywords they used to create an impression on your product pages. 

Using a combination of automatic targeting and manual targeting ads for sponsored products will help you narrow down the best keywords to drive your traffic to your product pages and increase your Amazon Ad impressions. 

Ad Impressions

Impressions are a great way to tell how often your ad has been seen. Keep this number in mind when you're looking at the numbers on...

Impressions are a great way to tell how often your ad has been seen. Keep this number in mind when you're looking at the numbers on...

Private Label
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Ad Orders

Ad orders on Amazon refer to a wide range of advertising options offered by the e-commerce company for sellers of all sizes. Amazon PPC ad orders are advertising requests submitted by sellers who want to increase their product and brand visibility on the platform to ultimately boost sales. Ad orders are customizable and vary based on seller preferences.

What Are Amazon Ad Types?

As an Amazon seller, you have the choice of nine different advertising product categories to put on your ad order. You can tailor ad duration, maximum spend, and content to promote the best results with engaging, informative advertising.

Here are the different products for ad orders on Amazon to consider for impressive ad optimization.

Sponsored Products

Self-service Amazon PPC ads highlight individual items, with ads appearing on product pages and search results. ACOS, or advertising cost of sale, is used to track the success of this Amazon ad option.

Sponsored Brands

Ad orders on Amazon often include sponsored brand spots too, as these cost-per-click ads can feature several products with a custom headline and brand logo, ensuring brands are visible in shopping and search results.

Sponsored Display

Rounding out the most popular sponsored ad orders are display ads, a self-service option that automatically generates creative content targeted toward Amazon visitors with relevant interests.

Stores

This advertising option is a free way for brands to share their story and connect with consumers, as Amazon features product portfolios across several pages and sellers.

Audio Ads

Amazon audio ad orders secure spots on the free Amazon Music tier, which can be heard on traditional desktop and mobile as well as Echo and Fire TV.

Video Ads

Incorporating video ads into Amazon ad orders may come at a slightly higher cost than normal Amazon PPC, but it's well worth it for many sellers as these ads are part of streaming TV and appear on IMDb TV too. 

Custom Ads

When a custom ad order comes in, account executives from the Amazon Ads department create one-of-a-kind advertising solutions incorporating text, imagery, and video.

Amazon Attribution

While Amazon PPC ads remain a top priority for direct advertising on Amazon, there's also this attribution product that evaluates the impact of non-Amazon ads on Amazon product performance.

Amazon DSP

The demand-side platform is ideal for easy Amazon ad orders as sellers can take advantage of programmatic advertising to invest in the ideal display, audio, and video ad placements.

To order Amazon ads and explore all the available options, visit advertising.amazon.com.

Ad Orders

You can set up your Ad Order by answering some questions about the product you're advertising. For example, how much money is safe to...

You can set up your Ad Order by answering some questions about the product you're advertising. For example, how much money is safe to...

Wholesale
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Ad Spend

What is Amazon Ad Spend?

Ad spend is an Amazon marketing metric that helps sellers figure out how much of their marketing budget they spend on Amazon ads. Third-party and first-party Amazon sellers create targeted marketing campaigns to promote their products and services to online shoppers. 

Amazon sellers have an allowed budget amount for marketing that they can use to spend more of their marketing budget on advertising products that have higher sales ranks and click-through rates. 

Amazon is a global e-commerce marketplace that also acts as a publisher. It shows relevant product ads to customers using keyword searches to shop online. Since Amazon is also a publisher, it can promote third-party and first-party ads to customers shopping online inside the Amazon marketplace on third-party websites outside of the proprietary network. 

According to Statista, Amazon's total ad spend was over 19 billion dollars in 2021. 

"Ad spend" is a key marketing metric that shows Amazon advertisers and sellers how much money they spend on ad variations. Amazon sellers use different versions of product pages to advertise them on the Amazon network. 

Amazon advertisers launch marketing campaigns featuring digital ads to promote their products and services in the global e-commerce marketplace. Digital ads can contain combinations of audio, video, images, or text. 

How Amazon Sellers Calculate Amazon Ad Spend

Advertisers use data from Seller Central for third-party advertisers and data from Vendor Central for first-party advertisers to learn which products have the highest sales rank and click-through rates. Savvy marketers use their branded ad spend budgets to promote the best-performing versions of their advertisements to promote on Amazon. 

Sellers on Amazon's platform choose their daily budget amounts based on how much they can afford to spend on advertising costs. 


Amazon marketers add money to their ad accounts based on their marketing budgets. Variations of ads can include slight or drastic changes that make a difference in click-through rates (CTR) and sales. 

Fit Small Business reports that Amazon Prime has at least 75 million subscribers in 2022 and they project this number to grow steadily. These millions of subscribers represent potential buyers of products found through automatic and manual ad campaigns for branded products on Amazon. 

Over half of Amazon Prime subscribers spend at least $100.00 a month (or more) shopping on Amazon. 

Amazon Advertising Options 

Amazon has a few different options where sellers use their ad spend to launch targeted marketing campaigns that show up in Amazon product listings in the marketplace and in Google keyword searches. 

The following are examples of Amazon's most popular digital advertising options they recommend for new advertisers on the platform. 

Sponsored Ads - Recommended for new Amazon sellers. Uses automatic and manual targeting to create cost-per-click keyword search-based Amazon marketing campaigns. 

Sponsored Display Ads - Generated from the product detail page, this real-time Amazon marketing solution uses first-party insights to display advertisements to customers at the best time in their buyer's journey. 

Automated Ad Targeting - Amazon's Seller Central and Vendor Central have automated ad targeting options that show ads to customers based on first-party shopping data and return relevant product listings to customers interested in those items. 

Manual Ad Targeting - This built-in Amazon ad feature uses manually entered keywords in product descriptions to drive traffic to product listings.

 

Advertisers on Amazon have a unique opportunity to showcase their products and services to customers searching for them on Amazon and even outside of this massive e-commerce ecosystem. Amazon ads can appear in a wide variety of different locations online.

Ads can appear on desktop computers, laptop computers, mobile devices, and tablets within the Amazon marketplace and third-party websites. 

Advertisers on Amazon can showcase their products and services to customers searching for them on Amazon and even outside of this massive e-commerce ecosystem.

Amazon Ad Spend Best Practices and Formulas 

Follow Amazon's recommended marketing strategy for promoting your products and services across this e-commerce platform. They recommend starting with sponsored ads set for automatic targeting to identify the best keywords for reaching customers that searched for similar products online. 

The next step is to set up manual campaigns using the best keywords discovered in automatic targeting. 

Once sellers have mastered using sponsored ads for manual and automatic marketing campaigns, they can move on to the more complex steps of adding video, display, or custom ad campaigns to their Amazon marketing toolkit. 

Return on Ad Spend - ROAS is a key marketing metric that Amazon uses to let marketers know how much return they are getting for their ad spending investment. 

Advertisers calculate ROAS by dividing the total ad spend amount by the number of total ad sales. 

Ad Spend

Ad Spend is the amount that you determine to spend for the entire campaign on that particular ad.

Ad Spend is the amount that you determine to spend for the entire campaign on that particular ad.

Business Buyers
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Affiliate Marketing

Affiliate marketing is an increasingly popular way for people to market their products on Amazon. A reseller pays affiliates a commission to promote and link to their product listings through social media platforms such as TikTok, Pinterest, Instagram and Facebook.

Affiliate Marketing

Affiliate marketing is an increasingly popular way for people to market their products on Amazon. A reseller pays affiliates a commission...

Affiliate marketing is an increasingly popular way for people to market their products on Amazon. A reseller pays affiliates a commission...

Sellers
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Algorithm

Algorithms are complex mathematical equations used by search engines like Amazon to determine the ranking of results. The more relevant an algorithm thinks you'll be as a customer, the higher your rank will likely appear in search engine rankings and thus make it easier for potential customers find what they're looking for without having trouble navigating through countless pages from one company's website or another’s site not allowing them access until after several minutes have passed trying every possible combination before being told there was no match available even though their query had been entered exactly correct.

Algorithm

Algorithms are complex mathematical equations used by search engines like Amazon to determine the ranking of results. The more relevant...

Algorithms are complex mathematical equations used by search engines like Amazon to determine the ranking of results. The more relevant...

Sellers
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Amazon Coupons

What are Amazon coupons?

Amazon coupons are the electronic equivalent of a voucher that entitles an individual to a discount of a certain amount on the price of a product. These are unique to Amazon and only relevant to products in the Amazon catalog.


Understanding how coupons work

In order to make a product more attractive and to boost sales, discounts can be offered. These can be a ‘blanket’ discount, offered as a general reduction of the price of the cost price of a product. However, the discount can also be offered on individual sales. These discounts are made available in the form of coupons or vouchers.

Coupons are made available in hard copy in newspapers and magazines, or perhaps in catalogs. The customer would literally cut out the coupon and present it when they pay for the product.


Amazon Coupons are virtual

Amazon coupons function in the same way ad 'traditional' coupons, but are a ‘soft’ version of a traditional coupon and can be redeemed virtually when a product is bought from Amazon.

These coupons can be used in two ways:

They can be redeemed immediately when the product is bought.

They can also be ‘clipped’ and saved for future use.


Finding Amazon Coupons

All coupons offering a discount are indicated in the price box for each product in the Amazon catalog. There is also a dedicated coupon page, where all of these vouchers are listed. The coupons are also reflected in your shopping cart on Amazon.


Advantages of Amazon Coupons

Advertising is the key to boosting sales of a product. There are different ways in which to advertise a product and offering a discount is one of them.

Discounts can be offered as a percentage taken off the listed price, or as a dollar value. The latter appears to be more popular with customers as they can literally see the discount, rather than having to calculate it.

Specifically chosen audiences can be targeted by individual discounts and exclusive coupons.


Things to remember about Amazon Coupons

As attractive as coupons may seem, there are sometimes hidden costs involved. With coupons offering discounts on the platform, Amazon charges a price for each coupon redeemed. This means that the price paid on each Amazon Coupon must be factored into the costs of each item.

There may be some extra costs associated with Amazon coupons, but they also offer the chance to add to traffic and boost sales, which can lead to a boost in the ranking of the product on Amazon. Coupons should be factored into the overall cost of advertising for an item.

Amazon Coupons

Amazon coupons are the electronic equivalent of a voucher that entitles an individual to a discount of a certain amount on the price of a...

Amazon coupons are the electronic equivalent of a voucher that entitles an individual to a discount of a certain amount on the price of a...

Wholesale
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Amazon Sales Rank

What is Amazon's Sales Rank?

Amazon's sales rank is one of the platform's most important metrics in the global e-commerce marketplace. Sales rank tells buyers and sellers how popular a product is on Amazon. 

Amazon assigns a ranking to active products in the marketplace that are sold at least once. It's important to note that they don't include products that aren't currently selling or products never sold in the metric. 

Sales rank has a range that falls between one and one million. The lower the number, the higher the ranking. For example, a product ranking #2 outranks the same product in that category listed at #200. 

Amazon sales rank is one of the key metrics Amazon sellers reference to gauge how well their products are selling in the global e-commerce marketplace using current sales and historical data. 

How Do Sellers Use Amazon Sales Rank?

Vendors and sellers also know Amazon's proprietary sales metric as "Best Sales Rank." Amazon assigns every product on its marketplace a ranking based on sales performance. This rank shows which products are selling the most in each category. 

Amazon updates its sales rank every hour.

Sellers using Amazon's platform can get an overview of their products compared to their competitor's products by tracking sales rank. 

They use this ranking to make business decisions, including which products to add to inventory and which products to dedicate their Amazon ad spend budget to. 

How is Sales Rank Calculated on Amazon? 

They rank Amazon sales in ascending order, with the products at number one being the most popular. Sales ranks help Amazon sellers identify how well their products perform against their e-commerce competitors and help drive business decisions. 

Amazon sellers use the sales rank metric to discover which products outperform their competition in the Amazon marketplace. A glance at their sales rank can tell them which products are doing well. They can also see which are underperforming in each category. 

The goal of sellers is to have their products ranked in the top 100 products by category. 

Products ranked above 100 qualify for Amazon's "Best Seller" tag. 

High-ranking products will have the bright orange "Best Seller" tag highlighted on their product descriptions. This tag automatically tells Amazon shoppers that this is one of the best-selling products in the marketplace within their search category.

Products can show up with different rankings in different categories. A high-ranking product in one category can have a lower ranking in another.

**Shows how well a product is selling related to other products within the same category.

Factors That Contribute to Amazon Sales Rank

They don't calculate sales rank in real-time. Experts sellers have discovered that Amazon uses its proprietary algorithm to calculate sales rank and can only speculate about what sales data Amazon's algorithm uses to calculate the final number. 

High-performing sellers with top-rated products on the marketplace say they keep close tabs on the following key factors they believe contribute to their sales ranking.

 

Product Sales - Keep track of current and historical product sales to help drive future inventory decisions. 

Competitive Products - We can infer that sellers with a high number of competitive products on Amazon's Best Sellers list outperform other marketplace sellers in these categories. 

Price Changes and Promotions - Tracking historical price changes and promotions can tell sellers which price points their customers prefer. 

How Can I Improve My Amazon Sales Rank? 

Amazon Best Sellers are the top selling products in the marketplace with the highest sales rank. Sellers who want to see their products featured in these coveted rankings can choose to focus on one or multiple products within Amazon's marketplace categories. 

Sellers can strive to achieve high rankings in many product categories. The following is a short list of a few of the platform's most active sales categories. 

Amazon Best Seller - Example Categories 

  • Beauty and Personal Care
  • Electronics
  • Home and Kitchen
  • Office Products
  • Sports and Outdoors
  • Video Games

Find a complete overview of Amazon's selling categories here

Benefits of Boosting Your Amazon Sales Rank

Amazon sellers can use the sales rank metric to find in-demand products selling on the Amazon Marketplace and Amazon Business. They can also infer important information about products and services using competitor benchmarking. 

Note competitor sales in the category where you want to improve your rank. Update product listings to include SEO content that generates more traffic to your product listings. Proactively answering frequently asked questions about the product or services you're selling on Amazon makes it easier for customers to complete the buying process without leaving your listing.

Marketplace sellers looking to make strategic purchases and business partnerships can find Amazon stores or individual sellers with a consistently high sales rank for strategic partnerships or deals. 

Amazon Sales Rank

Amazon's sales rank is one of the platform's most important metrics in the global e-commerce marketplace. Sales rank tells buyers and...

Amazon's sales rank is one of the platform's most important metrics in the global e-commerce marketplace. Sales rank tells buyers and...

Service Providers
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Amazon Search Algorithm

The term Amazon algorithm refers to the mathematical model used by Amazon to rank products in its search engine. Similar to how major search engines like Google and Bing function, Amazon’s online store uses an algorithm to calculate where on the search engine results page (SERP) a specific product should appear.

Amazon’s searchable store uses the A9 algorithm to analyze the keywords a seller uses to describe their product. This decides the product's rank, meaning where in the SERP it appears. This point system for rankings rewards the seller for applying relevance and appropriate volume of usage to their keywords. It also rewards the seller for conversions. 

Conversions help the retailer determine keyword relevance. That’s because if a seller uses irrelevant keywords to draw many visitors, those visitors won’t remain on the seller’s page for long nor will they buy the product sold on that page. Accuracy in description and keyword usage helps drive conversions.

When appropriately applied, utilizing the correct keywords, grammar, and accuracy in product descriptions wins a seller the Amazon Buy Box without having to advertise.

Choosing Relevant Keywords

The keywords chosen by a seller should accurately describe their product using the keywords that a buyer uses. To learn which keywords to use, research which keywords competing businesses use and apply those accurately to your own listing.

Balance these highly searched keywords with lower-volume keywords that your competition uses less or not at all that still prove relevant to the product. To do this, you might describe an aspect of the product that other sellers ignore or provide high-level detail that other sellers don’t.

Increasing Conversions

Amazon makes more money when its third-party sellers make sales, so the e-retailer wants its sellers to do well. Use the internal Amazon sales tools to research keywords and create optimal use of them in the product listing. While competitive pricing strongly influences each customer on Amazon, so does product information and accuracy.

How To Optimize Your Amazon Product Page

The A9 algorithm looks for keywords in the title, bullet points, and description. Use more than one keyword phrase, called long-tail keywords, on the overall page. Most products use a minimum of three to five keywords, but not all in one place.

Optimizing The Title

In the title of your product page, use your main keyword with your product name utilizing natural language. Avoid keyword stuffing, which refers to the practice of using multiple keywords in a single line of text or paragraph.

Bullets Help Optimize Text

Listing the key points of the product in bullet format helps the reader skim the listing and learn about the product quickly. Include secondary keywords in these bullet points. Only include relevant bullet points and include one keyword per bullet point.

Optimizing the Product Description

Write an expansive product description without repeating information. Use each keyword in the description, scattered about the text. Avoid including sentences that don’t add to the description because you used them just to include a keyword. People don’t have a lot of time to read anything anymore, so make it short and sweet with extreme accuracy.

Using Persuasive Sales Talk

Not every Amazon seller can afford to hire a professional copywriter or pro marketers, but you can learn the basics of great sales writing. Follow these tips to optimize your product description. Like the Bing and Google algorithms, Amazon considers grammar in its calculations.

  • Describe the problem that your product solves in straightforward terminology. Use illustrative writing to show how your product does the best job of solving the problem.
  • Focus on product benefits. How does a specific feature benefit the buyer?
  • Use active verbs in all of the text, instead of passive. A passive statement reads, “The hard drive is 2 TB. This is big so you can save a lot of files.” An active statement reads, “This computer offers a 2TB hard drive, letting you save many files locally.”
  • Describe the unique selling points of your product, so customers can quickly determine what makes your product different from other, similar ones.
  • Include what the marketing industry refers to as social proof. Social proof refers to reviews, endorsements, and recommendations. When other buyers say good things about your product, you need to call that to the attention of potential buyers.
  • Include a few high-quality images. Use good lighting and a solid white background to best showcase your product. Take at least one photo from a distance that shows the entire product without cutting any of it off. Take at least one photo that shows a close-up of each feature or product benefit described.

You can use the Amazon algorithm to your advantage to increase your sales conversions. Using these tips to create the best quality product pages possible, you can increase your sales on Amazon.

Amazon Search Algorithm

The term Amazon algorithm refers to the mathematical model used by Amazon to rank products in its search engine...

The term Amazon algorithm refers to the mathematical model used by Amazon to rank products in its search engine...

Business Buyers
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Automatic Targeted Ads

What is Automatic Targeting on Amazon?

Automatic targeting is an Amazon marketing tool for sellers to advertise and promote sponsored product pages to customers in the marketplace. This easy-to-use Amazon ad feature uses a built-in algorithm to match Amazon search queries from customers shopping online with relevant product pages from sellers. 

Amazon matches your ads with product queries and provides recommended product suggestions for the customers who start these queries. 

The automatic campaign has a search term report feature that provides sellers with data about product performance in the marketplace and customer buying habits in specific categories. 

For example, if your Amazon store has a product with a high sales rank in health and beauty, Amazon will deliver shoppers searching for your highest-rated health and beauty products to your product description page to learn more. They match customer keyword search queries with keywords listed on top-selling products in the marketplace. 

Amazon's internal marketing team recommends that new sellers in the marketplace begin their advertising journey for sponsored or branded products by using automatic ad campaigns. The next step for sellers is to use manual campaigns when they are more familiar with how to enter keywords for marketing their products on Amazon and showing up in Google search results. 

Amazon advertising and Amazon marketing tools 

How to Use Automatic Targeting on Amazon

There are two types of campaigns available for advertisers in the Amazon marketplace — automatic targeting campaigns and manual campaigns. Amazon says getting started with automatic targeting is the fastest way to have your products discovered and sold in their marketplace. 

Amazon sellers can log in to Campaign Central and launch their first automatic campaign on Amazon in less than 10 minutes. 

Sponsored products with automatic targeting match products with queries. Automatic marketing is beneficial for users and sellers, makes the buying process easy, and shortens the buyer's journey. 

Amazon recommends running marketing campaigns for sponsored products for at least two weeks before making any changes or creating new campaigns. 

Once sales campaigns are up and running, they can learn about key product metrics, identify top-selling products, eliminate underperforming products and identify the best keywords to match customer queries and buying behavior. 

Sellers can switch to manual targeting after finding the best keywords identified by automatically targeted campaigns or use a combination of manual and automatic marketing tools to boost product rankings. 

Benefits of Using Automatic Targeting for Amazon Sellers 

Amazon's intelligent platform does most of the heavy lifting for Amazon sellers using automatic campaigns. As sellers enter the product information, the platform automatically takes care of algorithmic processes in the background that match product queries and recommended product suggestions, with users completing keyword searches to find and buy specific products online. 

Using Automatic vs. Manual Targeting Ads on Amazon

Using automatic targeting for advertising on Amazon is the easiest and fastest way for new sellers to market their products on Amazon. This is because the Amazon system does most of the work. 

Manual targeting gives Amazon sellers more control over how, when, and where their ads appear. Sellers choose well-researched keywords for product descriptions and targeted ad campaigns created by manually adding relevant keywords in manual Amazon marketing campaigns. 

Amazon makes it easy for new sellers to use its built-in marketing features. They help people using manual targeting to choose the best bid range for their products by offering a suggested bid range for each manually created ad. 

Another benefit of using manual campaigns is that sellers can set different bids for products in each category. 

Expert Amazon marketers recommend using both automatic and manual targeting campaigns simultaneously. They say using both marketing tools with sponsored ads can help sellers make the most of Amazon's automated advertising features. 

Amazon sellers can visit Campaign Central to manage automatic and manual campaigns. They can gain sales and product inventory insights by reviewing the Amazon marketing data in the following areas. 

The following built-in data reporting features tell Amazon sellers how their Amazon marketing campaigns are performing in the marketplace. 

  • Categories
  • Products
  • Brands
  • Features

Sellers can use the Campaign manager to create combined Amazon marketing campaigns, identify product trends, and make better decisions when bidding competitively on relevant keywords. 

Individual marketers using Amazon's marketing and publishing platform can run more than one marketing campaign at a time. Amazon recommends allowing campaigns to run for two to four weeks before making campaign updates or optimizing existing campaigns. 

Running an Amazon marketing campaign for two to four weeks gives marketers enough time to collect data about how well their products are performing against their competitors and to analyze customer buying patterns in the online marketplace. 

Automatic Targeted Ads

Automatic targeting is an Amazon marketing tool for sellers to advertise and promote sponsored product pages to customers in the...

Automatic targeting is an Amazon marketing tool for sellers to advertise and promote sponsored product pages to customers in the...

Service Providers
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BOGO

A sales promotion in which an item is offered free or at a reduced price when another item has been purchased. This technique allows consumers to try out products without investing too much money, and it also encourages them to buy more than one product due its savings on the initial cost of purchase.

BOGO

A sales promotion in which an item is offered free or at a reduced price when another item has been purchased. This technique allows...

A sales promotion in which an item is offered free or at a reduced price when another item has been purchased. This technique allows...

Wholesale
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BSR (Best Sellers Rank)

Also called Amazon Sales Rank.   Best Sellers Rank is a score that Amazon will assign to a product based off of historical sales data of the product and it can fluctuate HOURLY!  There is a BSR for each category AND subcategory.  If a brand is ranking #2 in a category, they can also rank #1 in a subcategory within that category.

BSR (Best Sellers Rank)

Also called Amazon Sales Rank. Best Sellers Rank is a score that Amazon will assign to a product based off of historical sales data...

Also called Amazon Sales Rank. Best Sellers Rank is a score that Amazon will assign to a product based off of historical sales data...

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Barcode

The bar code is a way for companies and organizations to identify products. They're used in retail stores, postal mailings such as invoices or packages shipped through the United States Postal Service (USPS), railway sandwiches that are scanned at train stations by vendors selling food from their cart.

Barcode

The bar code is a way for companies and organizations to identify products. They're used in retail stores, postal mailings such as...

The bar code is a way for companies and organizations to identify products. They're used in retail stores, postal mailings such as...

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Brand Registry

A suite of tools provided to sellers when they are enrolled in Amazon Brand Registry.  Tools include A+ Content, Sponsored Brands, Amazon Stores, Amazon Brand Analytics, New Seller Incentives, as well as tools to protects your brand such as Accurate Listings, Proactive Brand Protection, and Report Violations.

Brand Registry

A suite of tools provided to sellers when they are enrolled in Amazon Brand Registry. Tools include A+ Content, Sponsored Brands...

A suite of tools provided to sellers when they are enrolled in Amazon Brand Registry. Tools include A+ Content, Sponsored Brands...

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Buy Box- BB

The Amazon industry is a cutthroat business with so many sellers vying for the Unicorn of Amazon, AKA, the Buy Box. The Buy Box (or Featured Offer) is on each product page and easily identifiable as the yellow button used to purchase items on Amazon.  When a customer clicks "Add to Cart" the winning seller becomes the ultimate winner of that product sale.  If there are 10 sellers selling one product, the highest ranking seller (according to Amazon's algorithm) will win the Buy Box. No one really knows how to be the winner of the Buy Box for certain, however, there are a lot of things that a seller can do in order to win this status.

Buy Box- BB

The Amazon industry is a cutthroat business with so many sellers vying for the Unicorn of Amazon, AKA, the Buy Box...

The Amazon industry is a cutthroat business with so many sellers vying for the Unicorn of Amazon, AKA, the Buy Box...

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COGS

What is the cost of goods sold?

The cost of goods sold is the label given to the actual costs incurred during the production of a certain product. It refers to the total amount of money spent to produce an item in relation to the amount of money that is earned from the sale of the same item.


Relevance of cost of goods sold

In any marketing enterprise, it is essential to keep track of the monies at every stage of the process. Selling an item on Amazon is not simply about putting an item in the catalog and then waiting for the sales to happen. You need to keep careful track of all expenses and income.

Understanding the costs, expenses, and income means you will not only be able to keep track of sales but also be able to make educated sales projections and work out exactly how much your profit is.

One essential piece of information you need to understand is exactly how much it costs you to produce your goods wholesale.


What costs of goods sold includes

Cost of goods sold includes every single amount of money spent on anything to do with producing an item or that can be listed on something like the Amazon catalog.

The details of these expenses vary from product to product but can include expenses such as the raw materials from which something is made; the cost of purchasing a product for resale, or which may be refunctioned; packaging, and presentation.

Intangible costs

The production of any goods needs something to be done with the raw materials, or an existing item to refunction it for sale. This involves labor, which must also be included in the cost of sales.

There are some intangible costs that facilitate the process of producing the goods, but which are not identifiable costs. These include overheads and marketing. These are not included in the cost of goods sold.


Working out the cost of goods sold

The amount that is spent to produce goods should be balanced against the amount of income generated by the goods.

There are some details about the nature of what is paid for to produce some goods, but the formula generally works to work out the cost of goods sold for most products.

The formula that is generally used is:

Goods available for sale (beginning inventory + purchases) – ending inventory = cost of goods sold

The beginning inventory refers to the value on hand to begin with.

Purchases refer to any costs incurred to get the goods to the place where they can be sold.

Ending inventory refers to the final value after sales.

For example:

Beginning inventory = $12,000

Purchases = $32,000

Cost of goods available for sale = $44,000

Ending inventory is $11,000

Then the calculation is:

$44,000 - $11.000 = $33.000

The total cost of goods sold is $33,000.

COGS

The cost of goods sold is the total amount your business paid as a cost directly related to the sale of products...

The cost of goods sold is the total amount your business paid as a cost directly related to the sale of products...

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CPM (Cost-per-mil)

CPM (Cost-per-mil)  is an advertising method that you pay one price for 1000 views of your ad.  To calculate CPM, you'll use your entire campaign budget and divide it by the number of impressions (in the thousands).  This will be used in conjunction with other KPI's to understand how efficient your ad budget is. CPM = 1000 * cost / impressions

CPM (Cost-per-mil)

CPM (Cost-per-mil) is an advertising method that you pay one price for 1000 views of your ad. To calculate CPM, you'll use...

CPM (Cost-per-mil) is an advertising method that you pay one price for 1000 views of your ad. To calculate CPM, you'll use...

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Category

A category within Amazon is a specific class of products grouped into one.  There are many subcategories within each category.  On Amazon, there are 33 categories, however, not all of them are categories a seller can just jump in and sell on.  Many have selling guidelines with a few being categories specific to Amazon or their partners only.  Each category houses many additional subcategories within.

Category

A category within Amazon is a specific class of products grouped into one. There are many subcategories within each category...

A category within Amazon is a specific class of products grouped into one. There are many subcategories within each category...

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DDD (Delivered Duty Paid)

The DDP (Delivery Duty Paid) agreement places all responsibility on the seller. They are responsible for shipping costs and arranging import clearance, tax payment or duty upon delivery in order to avoid extra fees when their product arrives at its destination country

DDD (Delivered Duty Paid)

The DDP (Delivery Duty Paid) agreement places all responsibility on the seller. They are responsible for shipping costs and...

The DDP (Delivery Duty Paid) agreement places all responsibility on the seller. They are responsible for shipping costs and...

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DS (Drop Shipping)

Drop Shipping is when a product is shipped directly from the manufacturer to the FBA warehouse.  If you are purchasing product from a manufacturer, it can save in costs if you are able to ship it directly to an Amazon FBA Warehouse.

DS (Drop Shipping)

Drop Shipping is when a product is shipped direcly from the manufacturer to the FBA warehouse. If you are purchasing product from...

Drop Shipping is when a product is shipped direcly from the manufacturer to the FBA warehouse. If you are purchasing product from...

A-E

EAN (European Article Number)

EAN (Eurpoean Article number) is also referred to as the International Article number.  It is a barcode system that has been standardized for global trade to identify specifics in retail products, packaging, and configurations within each manufacturer.  There are 13 digits to an EAN and is used promarily outside of North America but is accepted globally.  The differentiation to a UPC is that a UPC has 12-digits

EAN (European Article Number)

EAN (Eurpoean Article number) is also referred to as the International Article number. It is a barcode system that has been standardized...

EAN (Eurpoean Article number) is also referred to as the International Article number. It is a barcode system that has been standardized...

A-E

EBC (Enhanced Brand Content)

EBC (Enhanced Brand Content) is a feature built into A+ content in your Amazon Seller Account.  It includes the use of images and bullet points in product descriptions and is a great way to present your listing in a more appealing manner to your buyers. This feature offered by Amazon will allow you add pictures with informative content, while also including all relevant information

EBC (Enhanced Brand Content)

EBC (Enhanced Brand Content) is a feature built into A+ content in your Amazon Seller Account. It includes the use of images and...

EBC (Enhanced Brand Content) is a feature built into A+ content in your Amazon Seller Account. It includes the use of images and...

A-E

EFN (European Fulfillment Network)

The EFN, or European Fulfillment Network, allows current Amazon Europe Stores sellers to store their inventory in a local fulfillment center and sell their products to other Euopean stores that use the same inventory pool.  This allows the sellers to have more control of their inventory.

EFN (European Fulfillment Network)

The EFN, or European Fulfillment Network, allows current Amazon Europe Stores sellers to store their inventory in a local fulfillment...

The EFN, or European Fulfillment Network, allows current Amazon Europe Stores sellers to store their inventory in a local fulfillment...

A-E

EXW (Ex Works)

Ex Works is when you're getting a product at an agreed-upon location, but have to pay for transport.  For example, a manufacturer will provide transport of your branded items to a warehouse, but you must pay an exponential fee to have the manufacturer arrange the transport of the order.  You can hire a third party shipper for the products and it may save the purchaser money on the transportation of the products.

EXW (Ex Works)

Ex Works is when you're getting a product at an agreed-upon location, but have to pay for transport. For example, a manufacturer will...

Ex Works is when you're getting a product at an agreed-upon location, but have to pay for transport. For example, a manufacturer will...

A-E

Export

Exports are items that get shipped or brought from one country to another in order for them be sold. For example, rice can come all the way out of China and then go into many different countries where it will sell to consumers in the country that recieved the exported goods.

Export

Exports are items that get shipped or brought from one country to another in order for them be sold...

Exports are items that get shipped or brought from one country to another in order for them be sold...

A-E

FBA (Fulfillment by Amazon)

The process of sending products to Amazon and having them fulfilled from that fulfillment center is called FBA (Fulfillment byAmazon). This allows the you as a seller, more time for innovation to expand your revenue by offering more products without the hassle of shipping items to buyers yourself.

FBA (Fulfillment by Amazon)

The process of sending products to Amazon and having them fulfilled from that fulfillment center is called FBA (Fulfillment byAmazon)...

The process of sending products to Amazon and having them fulfilled from that fulfillment center is called FBA (Fulfillment byAmazon)...

F-I

FBM (Fulfillment by Merchant)

The Fulfilled by Merchant process is when the seller uses Amazon as a platform to sell the product, but packages and ships the product to the buyer.  The Seller also is responsible for managing issues with product purchases on their own.

FBM (Fulfillment by Merchant)

The Fulfilled by Merchant process is when the seller uses Amazon as a platform to sell the product, but packages and ships the product to...

The Fulfilled by Merchant process is when the seller uses Amazon as a platform to sell the product, but packages and ships the product to...

F-I

FC (Fulfillment Center)

An Amazon FC (Fulfillment Center) is where sellers will ship their products to in order for Amazon to distribute to the buyers while offering the Prime benefits.  There are fees involved in this, however, the seller is off the hook to fulfill shipments and even have the advantage of Amazon handling the customer service.

FC (Fulfillment Center)

An Amazon FC (Fulfillment Center) is where sellers will ship their products to in order for Amazon to distribute to the buyers while...

An Amazon FC (Fulfillment Center) is where sellers will ship their products to in order for Amazon to distribute to the buyers while...

F-I

FNSKU (Fulfillment Network Stock Keeping Unit) 10 characters

Amazon sellers who use the FBA process will have Fulfillment Network Stock Keeping Unit barcodes that sellers place on their product labels in order for Amazon employees fulfilling their purchases to easily identify the correct product.  It will be noted in your sellers catalog with the other identifiers for the products and can be attached to an ASIN.  This will help a seller track their products accurately.

FNSKU (Fulfillment Network Stock Keeping Unit) 10 characters

Amazon sellers who use the FBA process will have Fulfillment Network Stock Keeping Unit barcodes that sellers place on their product...

Amazon sellers who use the FBA process will have Fulfillment Network Stock Keeping Unit barcodes that sellers place on their product...

F-I

First Party Seller (1P) as above

1P(1st Party) E-com sellers sell their brand directly to Amazon, and then Amazon ships the product to the consumer.  There are many benefits to selling your product directly on Amazon.

First Party Seller (1P) as above

1P(1st Party) E-com sellers sell their brand directly to Amazon, and then Amazon ships the product to the consumer. There are many...

1P(1st Party) E-com sellers sell their brand directly to Amazon, and then Amazon ships the product to the consumer. There are many...

F-I

Fulfillment Fee (FBA Fulfillment Fee)

FBA Fulfillment is a wonderful way to take some of the stress out of selling on Amazon.  However, it does come at a cost.  Usually, it's 15% of the item's price plus $3.00 to handle and ship the product, but that isn't always accurate.  You can use SmartScout's FBA Calculator to give a clear picture of your FBA fees and make the most profits.

Fulfillment Fee (FBA Fulfillment Fee)

FBA Fulfillment is a wonderful way to take some of the stress out of selling on Amazon. However, it does come at a cost. Usually, it's...

FBA Fulfillment is a wonderful way to take some of the stress out of selling on Amazon. However, it does come at a cost. Usually, it's...

F-I

GTIN (Global Trade Item Number

Global Trade Identification Number is a unique international identifier for products that does not change based on the distributor or manufacturer. This ensures that a company can identify each unique item.  Not to be confused with a SKU, as the SKU can change based on the business or inventory of the product.

GTIN (Global Trade Item Number

Global Trade Identification Number is a unique international identifier for products that does not change based on the distributor...

Global Trade Identification Number is a unique international identifier for products that does not change based on the distributor...

F-I

Gated Category

Amazon has a list of categories that are "gated" meaning you have to have approval in order to sell the products on Amazon.  They do this for customers in order to keep a high standard and to prohibit "knock off" of fake items to be sold as the real deal.

Gated Category

Amazon has a list of categories that are "gated" meaning you have to have approval in order to sell the products on Amazon. They do this...

Amazon has a list of categories that are "gated" meaning you have to have approval in order to sell the products on Amazon. They do this...

F-I

Gated Product or Brand

Amazon has a list of products and brands that are "gated" meaning you have to have approval in order to sell the products on Amazon.  They do this for customers in order to keep a high standard and to prohibit "knock off" of fake items to be sold as the real deal.

Gated Product or Brand

Amazon has a list of products and brands that are "gated" meaning you have to have approval in order to sell the products on Amazon...

Amazon has a list of products and brands that are "gated" meaning you have to have approval in order to sell the products on Amazon...

F-I

Gross Profit

Gross Profit is a way to summarize the amount of money you make. It includes all sources, like returns or discounts on goods you purchase for your business.  Gross Profit = Revenue – Cost of Goods Sold

Gross Profit

Gross Profit is a way to summarize the amount of money you make. It includes all sources, like returns or discounts on goods you purchase...

Gross Profit is a way to summarize the amount of money you make. It includes all sources, like returns or discounts on goods you purchase...

F-I

Hijacking (Amazon Seller Listing Hijacking)

When another seller jumps on another listing to sell a counterfeit product at a lower price.  This will cause the legitimate brand to loose the buy box and create a plethora of issues for the legitimate seller.

Hijacking (Amazon Seller Listing Hijacking)

When another seller jumps on another listing to sell a counterfeit product at a lower price. This will cause the legitimate brand to...

When another seller jumps on another listing to sell a counterfeit product at a lower price. This will cause the legitimate brand to...

F-I

ISBN

ISBN (International Standard Book Number) – This is a numeric code used to identify a book, and each book has a unique code.  In Amazon, this code is used instead of an ASIN.

ISBN

ISBN (International Standard Book Number) – This is a numeric code used to identify a book, and each book has a unique code...

ISBN (International Standard Book Number) – This is a numeric code used to identify a book, and each book has a unique code...

F-I

Incoterms

Incoterms are international rules to define how buyers and sellers responsibly and export goods.  The Incoterms will help sellers and buyers asses tasks, costs, and risks involved with exporting transactions.  There are many terms for clarification.

Incoterms

Incoterms are international rules to define how buyers and sellers responsibly and export goods. The Incoterms will help sellers and...

Incoterms are international rules to define how buyers and sellers responsibly and export goods. The Incoterms will help sellers and...

F-I

Inventory

There are different types of inventory that a company can hold.  An inventory is an accounting of the items on hand that are in stock.  An Amazon FBA seller can manage inventory right in the "Manage Inventory" page

Inventory

There are different types of inventory that a company can hold. An inventory is an accounting of the items on hand that are in stock...

There are different types of inventory that a company can hold. An inventory is an accounting of the items on hand that are in stock...

F-I

LQS (Listing Quality Score)

The Listing Quality Score or LQS is an algorithm within a search engine to determine how well your listing will be found.  Amazon has their own algorithm also referred to as A9.

LQS (Listing Quality Score)

The Listing Quality Score or LQS is an algorithm within a search engine to determine how well your listing will be found. Amazon has...

The Listing Quality Score or LQS is an algorithm within a search engine to determine how well your listing will be found. Amazon has...

K-O

Landed Cost

The sum of any expenses that are associated with shipping a product is considered Landed Cost.  Generally, this cost is associated with international shipping where you will have taxes and fees.

Landed Cost

The sum of any expenses that are associated with shipping a product is considered Landed Cost. Generally, this cost is associated with...

The sum of any expenses that are associated with shipping a product is considered Landed Cost. Generally, this cost is associated with...

K-O

Landing Page

A landing page is where a customer would "land" once they have clicked on your marketing campaign.  For an Amazon seller, this might be a landing page to drive external traffic to your Amazon product pages.

Landing Page

A landing page is where a customer would "land" once they have clicked on your marketing campaign. For an Amazon seller, this might be...

A landing page is where a customer would "land" once they have clicked on your marketing campaign. For an Amazon seller, this might be...

K-O

MAP (Minimum Advertised Price)

The Minimum Advertised Price is a specific price that a retailer can ADVERTISE a product for sale.  This is a policy specified by the manufacturer of the brand or product.

MAP (Minimum Advertised Price)

The Minimum Advertised Price is a specific price that a retailer can ADVERTISE a product for sale. This is a policy specified by the...

The Minimum Advertised Price is a specific price that a retailer can ADVERTISE a product for sale. This is a policy specified by the...

K-O

MSRP (Manufacturers Suggested Retail Price)

The selling price that a manufacturer will recommend to a retailer or reseller of the product.   Also known in the UK as RRP – Recommended Retail Price.

MSRP (Manufacturers Suggested Retail Price)

The selling price that a manufacturer will recommend to a retailer or reseller of the product. Also known in the UK as RRP...

The selling price that a manufacturer will recommend to a retailer or reseller of the product. Also known in the UK as RRP...

K-O

MWS (Marketplace Web Services)

MWS (Marketplace Web Services) is an integrated web service API that gives Amazon sellers the ability to automatically exchange listing, orders, payments, and other data from their Amazon account(s) with other software services.

MWS (Marketplace Web Services)

MWS (Marketplace Web Services) is an integrated web service API that gives Amazon sellers the ability to automatically exchange listing...

MWS (Marketplace Web Services) is an integrated web service API that gives Amazon sellers the ability to automatically exchange listing...

K-O

MoM (Month over Month Growth Rate)

Month-over-Month growth rate is a common indicator in financial reports. The MoM Growth Rate reflects the increase from this month to last year’s version of that same time period, giving an accurate picture on how things are changing

MoM (Month over Month Growth Rate)

Month-over-Month growth rate is a common indicator in financial reports. The MoM Growth Rate reflects the increase from this month to...

Month-over-Month growth rate is a common indicator in financial reports. The MoM Growth Rate reflects the increase from this month to...

K-O

OA (Online Arbitrage)

Online arbitrage is a process where you buy products from different online retailers and then sell them at higher prices on another marketplace.  The best part about OA? You don't even have be an expert trader - all that matters for success of find profitable products using SmartScout.

OA (Online Arbitrage)

Online arbitrage is a process where you buy products from different online retailers and then sell them at higher prices on another...

Online arbitrage is a process where you buy products from different online retailers and then sell them at higher prices on another...

K-O

ODR (Order Defect Rate)

The ORD (Order Defect Rate) is a metric that Amazon  uses to rate a sellers customer service performance and standards.  The rate is based on negative metrics divided by the overall orders received in that same time period.

ODR (Order Defect Rate)

The ORD (Order Defect Rate) is a metric that Amazon uses to rate a sellers customer service performance and standards. The rate is...

The ORD (Order Defect Rate) is a metric that Amazon uses to rate a sellers customer service performance and standards. The rate is...

K-O

Opportunity Score

Opportunity score is a metric that measures how good your product really is for selling on the Amazon marketplace. The higher this number, the more opportunities you'll have to make money off of it!

Opportunity Score

Opportunity score is a metric that measures how good your product really is for selling on the Amazon marketplace. The higher this number...

Opportunity score is a metric that measures how good your product really is for selling on the Amazon marketplace. The higher this number...

K-O

ROI (Return on Investment)

ROI is a key indicator of profitability. It is percentage profit compared with purchase price. This means how long it takes for you to get your money back after investing in something, and this can be important especially if there are good profits but not such great return on investment (ROI). Selling products through Amazon or running ads will require time & expense from us as partakers during production process

ROI (Return on Investment)

ROI is a key indicator of profitability. It is percentage profit compared with purchase price. This means how long it takes for you to get..

ROI is a key indicator of profitability. It is percentage profit compared with purchase price. This means how long it takes for you to get..

P-T

SEO (Search Engine Optimization)

SEO is optimizing your products to rank higher on Amazon can help you sell more of your products. Amazon has their own algorithm and SEO search capabilities. This means that you will optimize your listings differently than other search engines such as Google or other eCommerce platforms.

SEO (Search Engine Optimization)

SEO is optimizing your products to rank higher on Amazon can help you sell more of your products. Amazon has their own algorithm and SEO...

SEO is optimizing your products to rank higher on Amazon can help you sell more of your products. Amazon has their own algorithm and SEO...

P-T

SKU

The SKU is a critical piece of data in every inventory file. Amazon uses the SKU's (Stock Keeping Unit), which uniquely identify products on their site and allow them to be associated with an appropriate detail page if one already exists - this helps customers find exactly what they're looking for more easily.

SKU

The SKU is a critical piece of data in every inventory file. Amazon uses the SKU's (Stock Keeping Unit), which uniquely identify products...

The SKU is a critical piece of data in every inventory file. Amazon uses the SKU's (Stock Keeping Unit), which uniquely identify products...

P-T

SP (Seller Fulfilled Prime)

Seller Fulfilled Prime is a program that many sellers are waiting to be approved for.  It is an advantage to those sellers who have their own shipping operations and don't want to use the FBA options.  These sellers will be given the Prime badge of approval in return for guaranteeing the products will be shipped to the buyers with the Two-Day-Delivery of Prime.  Amazon also offers these sellers solutions to the transport of the sold goods.

SP (Seller Fulfilled Prime)

Seller Fulfilled Prime is a program that many sellers are waiting to be approved for. It is an advantage to those sellers who have their...

Seller Fulfilled Prime is a program that many sellers are waiting to be approved for. It is an advantage to those sellers who have their...

P-T

Seller Feedback

A rating awarded to Amazon’s third-party sellers from customers who have purchased from the seller which ranges from 1 to 5 stars. This is different from a Product Review which is only linked to the actual product and not the individual seller. Negative feedback can be very damaging to your account and if you get too much you will eventually be suspended.

Seller Feedback

A rating awarded to Amazon’s third-party sellers from customers who have purchased from the seller which ranges from 1 to 5 stars. This is..

A rating awarded to Amazon’s third-party sellers from customers who have purchased from the seller which ranges from 1 to 5 stars. This is..

P-T

Sponsored Brands (Formerly Headline Search Ad's)

The advertisement for the product is placed at the top of Amazon's sponsored search results page and was paid to appear in front of potential customers who are shopping.

Sponsored Brands (Formerly Headline Search Ad's)

The advertisement for the product is placed at the top of Amazon's sponsored search results page and was paid to appear in front...

The advertisement for the product is placed at the top of Amazon's sponsored search results page and was paid to appear in front...

P-T

Ungate

Obtain permission from Amazon to sell certain brands product(s) in categories or subcategories. By implementing this system, it ensures that only quality sellers will be allowed to sell certain products.

Ungate

Obtain permission from Amazon to sell certain brands product(s) in categories or subcategories. By implementing this system, it ensures...

Obtain permission from Amazon to sell certain brands product(s) in categories or subcategories. By implementing this system, it ensures...

U-Z

Unverified Reviews

Amazon is now starting to remove Unverified Reviews and it’s a big deal. This means that you can't just leave any old review without first purchasing the product on Amazon, because they carry less weight than verified ones!

Unverified Reviews

Amazon is now starting to remove Unverified Reviews and it’s a big deal. This means that you can't just leave any old review without first..

Amazon is now starting to remove Unverified Reviews and it’s a big deal. This means that you can't just leave any old review without first..

U-Z
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