Amazon Account Health is a Seller Central page that keeps track of seller performance to ensure accounts meet Amazon policies and standards. This is an important resource for monitoring your selling account and avoiding seller suspension from avoidable mistakes.
Sellers are encouraged to regularly check their Account Health pages because Amazon monitors for compliance and may take action when seller metrics fall short.
As an overview of selling account performance, the Amazon Account Health page lets you know how your sales are tracking toward targets, as well as any issues that need to be resolved to continue selling without interruption. If your account falls off-target, this will be flagged in the Account Health dashboard, and you will receive a notification of what needs to be reviewed.
In rare cases of extremely poor performance ratings, seller accounts may be deactivated right away. There is an appeal option that requires a plan of action for resolving the ongoing issues to regain selling privileges.
The key metrics for Amazon Account Health include:
These metrics all go into the Account Health Rating (AHR), which considers the severity of outstanding violations and the positive impact on the customer experience. Amazon continues to update this rating to ensure it reflects current selling policies, and the easiest way to keep a good account rating is by addressing any policy violations quickly.
Accounts rated at risk or critical could be deactivated if compliance is not improved. Amazon sellers should strive for overall compliance with all policies to prevent risky ratings and possible account deactivation.
Amazon knows that sometimes things happen and circumstances change that are out of your control, which is why sellers can review violations and complaints within the Account Health page.
If you see any issues in your Account Health, you can view details about product policy compliance, as well as a detailed history of removed listings and images. This page tells you the current status of flagged content and the necessary next steps before you can resume selling that particular item.
On the Amazon Account Health dashboard, you will see one of three seller account statuses:
To minimize the chance of seller suspension, review and respond to any violations on the Amazon Account Health page sooner rather than later. Regular review of Account Health is essential in case you need to appeal a removed listing or deactivated account.