SmartScout's Feature Set

When your business needs an edge, there's no better place to turn than SmartScout. The comprehensive set of ever growing features will help you bring your Amazon business to the next level! Explore SmartScout’s features here.

The SmartScout Features Hub

Every Tool You Need to Win on Amazon in One Place

30+ connected tools for market data, keywords, selling, analysis, and integration. Each one is paired with the guides and articles that show you how to use it.

30+
Tools in one platform
1.5M+
Brands tracked
300M+
ASINs indexed
40K+
Subcategories mapped

Market Data

The raw map of Amazon: every brand, seller, product, and subcategory, plus the advertising and TikTok Shop layers sitting on top.

RELATED READING

Brands

Every brand that exists on Amazon, in one filterable database.

Search millions of Amazon brands by revenue, product count, growth rate, seller concentration and dominant seller type. It is the fastest way to see which brands are gaining, which are being carried by resellers, and which are worth a wholesale email this week.

Brand-level revenue and growth estimates
Dominant seller and 1P/3P breakdown
30+ filters, exportable to CSV
Explore BRANDS

Sellers

Visibility on any seller, anywhere.

Pull up any third-party seller to see estimated monthly revenue, the brands they carry, catalog size, and how their footprint has moved over time. Useful whether you are sizing up a competitor, vetting a supplier, or building an acquisition list.

Estimated revenue for any storefront
Full brand and ASIN coverage per seller
Historical footprint and feedback trends
Explore Sellers

Subcategories

Start with a category, and drill down.

Break Amazon into 40,000+ subcategories and compare revenue per product, brand count, review depth, and seller density. Most tools make you find a product and work outwards. This one lets you pick the market first, then find the product inside it.

Revenue-per-product benchmarks
Competitive density by subcategory
Category-level trend history
Brands page

Products

Millions of products, all in one place.

An ASIN database that plugs into every other finder in SmartScout. Filter by revenue, rating, review count, weight, dimensions, fee tier, and seller type to isolate exactly the kind of product your business is built to win.

25+ product-level filters
Revenue and rank history per ASIN
Save views and export shortlists
Explore Products

Ad Spy

Open any brand’s advertising playbook.

See which brands hold sponsored placements against your keywords and ASINs, how consistently they appear, and where their spend is concentrated. Amazon tells you that you are losing impression share. Ad Spy tells you who to.

Competitor ad coverage by keyword
Share-of-voice and spend concentrationion
Gap analysis against your own targeting
Explore Ad Spy

Custom Segments

Create your own relevant market.

Amazon’s category tree rarely matches how you actually think about your market. Build a segment from any combination of brands, ASINs, subcategories, and keywords, then track revenue, share, and growth across that set as if it were a native category.

Define a market on your own terms
Track share and growth across the set
Reusable across reports and dashboards
Explore Custom Segments

Scope

Our overpowered historical data suite.

Deep historical revenue, share, and pricing data broken down by seller type, subcategory, marketplace, and country. Built for teams that need to answer "what changed, when, and by how much" across years rather than weeks.

Multi-year historical revenue and share
Filter by seller type, subcategory, country
Multi-marketplace analysis in one view
Explore scope

TikTok Shop Data

View TikTok Shops, Subcategories, and Products.

The same marketplace modelling applied to TikTok Shop: shops, categories, and products with revenue estimates and growth signals. Brands often break out on TikTok months before it shows up anywhere in their Amazon numbers.

Shop, category, and product revenue estimates
Early growth signals before the Amazon lift
Cross-reference against Amazon brand data
Explore TikTok Shop Data

Keyword Tools

Demand, expressed in the shopper’s own words. Find the terms that matter, track where you sit on them, and build listings and campaigns that earn the placement instead of buying it twice.

RELATED READING

Rank Maker

Upgrade your keyword strategy.

Every keyword a product ranks for, in one workspace: positions, visibility, gaps against competitors, and the campaign structure that follows from them. Reverse-ASIN any listing and see its full organic footprint with history attached.

Full keyword footprint per ASIN
Position tracking with historical trend
Gap analysis and campaign building in one place
Explore Rank Maker

Search Terms Explorer

Everything people are searching for.

True monthly Amazon search volume with relevancy scoring and estimated CPC, so you can separate the terms worth building a listing around from the ones that only look busy. Bulk lookups included.

Real Amazon search volume, not a proxy
Relevancy and intent scoring
Estimated CPC and advertiser count
Explore Search Terms Explorer

Search Trends

Stay ahead of the trends.

Historical trend lines on any search term across 12-month, 6-month, 3-month, and 30-day windows. It is how you tell a seasonal spike from a demand curve that is still bending upward, before the category prices it in.

Multi-window trend comparison
Seasonality vs sustained demand
Category-level trending term feeds
Explore Search Trends

AI Listing Architect

Makes writing great listings easy.

Generate titles, bullets, and descriptions that combine your keyword data with competitive positioning drawn from SmartScout’s brand and subcategory intelligence, so the copy carries a strategic angle rather than just keyword coverage.

Keyword-backed titles, bullets and descriptions
Positioning informed by category data
Rewrite existing listings or build from scratch
Explore AI Listing Architect

Keyword Ranking Map

Visualize geographic keyword trends.

Search demand is not evenly distributed. See where in the country a term is actually being searched, so regional launches, inventory placement and geo-targeted campaigns are built on where the demand sits rather than a national average.

Demand by region for any search term
Spot regional pockets before competitors do
Inform inventory placement and geo-targeting
Explore Keyword Ranking Map

Share of Voice

Visualize the playing field of any search.

Quantify how much of a search results page your brand controls across organic and paid placements, tracked over time and benchmarked against rivals. Visibility usually moves before sales do, which makes this a leading indicator rather than a scoreboard.

Paid and organic share of voice in one number
Historic trend across one or many keywords
Competitive benchmarking over time
Explore Share of Voice

Search Query Performance

Analyze SQP for your brands.

Amazon’s Search Query Performance report, with the history and competitive context it is missing. Funnel-level analysis from impression to purchase, with the comparison set SmartScout is known for layered in at every stage.

Full funnel: impressions, clicks, purchases
Historical context beyond Amazon’s window
Competitive comparison at every stage
Explore Search Query Performance

Selling Tools

The day-to-day operating tools. The ones you have open while you are sourcing, pricing, listing and chasing reviews, rather than the ones you open for a quarterly planning session.

RELATED READING

Chrome Extension

Quick business insights on Amazon.

Revenue estimates, seller counts, fees, rank history and an opportunity score, overlaid directly on Amazon search and product pages while you browse. No tab switching, and no subscription required to start.

Inline revenue and BSR data on Amazon pages
Built-in FBA calculator at current fee rates
Free tier with 1,000 uses per month
Explore Chrome Extension

Rating Booster

Automate review request emails.

Fully Amazon-compliant review requests, sent on autopilot at the right point after delivery. Reviews compound. The sellers who win on social proof are usually just the ones who asked consistently for longer.

Compliant, automated review requests
Set-and-forget scheduling per order
No incentives, no policy risk
Explore Rating Booster

Sales Estimator

Determine the sales for any product.

Turn a Best Sellers Rank into estimated monthly units and revenue using category-specific models refreshed against live marketplace signals. Built on the same estimation engine that powers the rest of the platform.

Category-specific estimation models
Units and revenue output
One subscription, unlimited usage
Explore Search Sales Estimator

FBA Calculator

Understand your FBA profit margins.

Model referral fees, fulfilment costs, storage, returns and freight against your cost of goods to see the margin you will actually bank per unit, not the one the spreadsheet promised before Amazon last changed its fee schedule.

Full fee breakdown at current rates
COGS and freight inputs
Break-even pricing and ROI per unit
Explore FBA Calculator

UPC Scanner

Ditch the spreadsheets; let us handle it.

Upload a supplier price list and get margin, fee, demand, and competition data back per line item. A thousand-row wholesale catalog becomes a ranked shortlist instead of an afternoon.

Bulk scoring of supplier catalogs
Net margin after all Amazon fees
Buy Box and seller-count flags per line
Explore UPC Scanner

Amazon AI Scorecard

Scores your listing for Amazon’s COSMO.

Amazon’s COSMO layer judges listings on whether they answer real customer intent, not just whether they contain the keyword. The Scorecard grades your page against that rubric and hands back a specific list of what to fix.

Score against COSMO-style intent criteria
Breakdown by listing component
Prioritised, actionable recommendations
Explore AI Scorecard

Market Analysis

Where the data becomes a picture. Maps, graphs, and reports that surface relationships a table cannot: geography, traffic flow, price movement, Buy Box control, and AI visibility.

RELATED READING

Seller Map

Find your friends, but for sellers.

A geographic view of the marketplace with sellers plotted by city, state, and country, with revenue heatmaps and seller-type filters on top. Useful for local sourcing, agency prospecting, and understanding where a competitor’s supply actually comes from.

Geographic seller density and heatmaps
Filter by seller type and revenue band
Local sourcing and prospecting leads
Explore Seller Map

TikTok Shop Map

Explore TikTok Shops on a map.

The Seller Map treatment applied to TikTok Shop. See where shops are based, how they cluster, and which regions are producing the sellers moving fastest in your category.

TikTok Shops plotted geographically
Spot regional clusters and breakouts
Cross-reference against Amazon seller data
Explore TikTok Shop Map

Buy Box Map

Make your inventory work for you.

See who holds the Buy Box across a catalog, how often it rotates, and where you are losing it. Buy Box share is the difference between a listing that sells and a listing that merely exists.

Buy Box ownership across a catalog
Rotation frequency and competitor share
Spot listings worth defending or dropping
Explore Buy Box Map

AI Visibility Monitor

Track how often AI mentions a product.

When a shopper asks Rufus or ChatGPT what to buy, does it name you or your competitor? Track your visibility rate across AI surfaces, benchmark it against rivals, and see which citation sources the models are drawing from.

Visibility rate across AI shopping surfaces
Competitor benchmarking in one dashboard
Citation source data you can act on
Explore AI Visibility Monitor

Pricing Intelligence

Compare pricing history across a segment.

Price history at segment level rather than one ASIN at a time. See how an entire category has moved, where a premium tier is forming, and whether the brand you are watching is holding price or quietly discounting.

Segment-wide price history
Spot premiumisation and discounting trends
Benchmark your price against the whole set
Explore Pricing Intelligence

Traffic Graph

Product-to-product shopper behavior.

A node graph of the products shoppers move between: the frequently bought together and also-viewed relationships mapped visually. Every edge on that graph is either a targeting opportunity or a dependency worth defending.

Visual map of product relationships
Find ad targeting and bundle opportunities
See which competitors you are feeding traffic to
Explore Traffic Graph

Brand Reports

Download reports for your brands.

The whole story of a brand in one export: revenue, subcategory share, product and seller performance, growth and decline. Built to be sent to a client or a board, not just browsed on screen.

Full brand performance in a single export
Subcategory share and seller breakdown
Shareable with clients and stakeholders
Explore Brand Reports

Data Integration

Get SmartScout data out of SmartScout and into wherever your team actually works: your AI tools, your application, your warehouse.

RELATED READING

MCP

Connect Your AI Tools.

SmartScout as a Model Context Protocol connector. Connect once, then ask Claude about any Amazon product, brand, seller, subcategory or keyword and get live marketplace data back inside the conversation.

Live SmartScout data inside Claude
Products, brands, sellers, subcategories, keywords
One connection, no glue code
Explore MCP

API

Scale your data.

A documented REST API covering products, brands, sellers, keywords and revenue estimates. Power internal dashboards, sourcing models and automations directly from the same data the platform runs on.

REST endpoints across every dataset
Bulk pulls for large catalogs
Track brand revenue growth programmatically
Explore API

Data Lake

Enrich your data.

Warehouse-ready delivery of SmartScout’s marketplace data for teams running their own analytics stack. Join it against your own sales, ad, and supply-chain data instead of working around somebody else’s dashboard.

Warehouse-ready bulk delivery
Join against your first-party data
Built for BI and data science teams
Explore Data Lake

Not Sure Where to Start?

If you own the brand:

Start with Brand Reports and Buy Box Map. Find out who is selling your products and whether you are winning your own listings

See the Brand Workflow
If you run an agency:

Start with Sellers and Ad Spy. Qualify prospects on revenue before the first call and walk in knowing their advertising strategy.

See the Agency Workflow
If you source and resell:

Start with Subcategories and the FBA Calculator. Find the categories with room and confirm the margin before you buy.

See the Sourcing Workflow

SmartScout Connects to Seller Central and Amazon Advertising

See the Whole Field and Move First.

Every tool on this page runs on the same data set, refreshed
continuously. Start with one feature or use all 23.