Selling on Amazon

The Earning Potential of Selling Wholesale on Amazon: What to Expect

Scott Needham

Selling wholesale products on Amazon has become a popular business model for many entrepreneurs looking to capitalize on the world's largest online retailer.

One of the most common questions asked by those considering this venture is, "How much can you make selling wholesale on Amazon?"

Let's understand the earning potential of selling wholesale on Amazon, factors that can influence your profits, and tips for maximizing your earnings.

Understanding the Basics of Wholesale on Amazon

Before diving into the earning potential, it's essential to understand the wholesale model on Amazon.

In this model, you purchase products in bulk from manufacturers or distributors at a discounted rate and resell them on Amazon for a profit. Your earnings come from the difference between the wholesale price you pay for the products and the retail price at which you sell them on Amazon.

Factors Affecting Your Earnings

When it comes to selling wholesale on Amazon, your earnings can be influenced by several factors, including:

  • Product Selection: Choosing products with high demand and low competition can significantly impact your profit margins.
  • Wholesale Pricing: Negotiating the best possible prices with your suppliers is crucial for maximizing your profits.
  • Amazon Fees: Being aware of Amazon's various fees, such as referral fees and fulfillment fees, will help you accurately calculate your net profit.
  • Inventory Management: Efficiently managing your inventory can reduce storage costs and help maintain a healthy cash flow.

The Earning Potential: What to Expect

The amount you can make selling wholesale on Amazon varies depending on the factors mentioned above, as well as your level of experience and investment in the business. Some sellers may earn a few hundred dollars a month, while others can generate thousands or even tens of thousands of dollars in monthly revenue.

Keep in mind that revenue does not equal profit, and you need to consider all costs associated with running the business to determine your actual earnings.

Here at SmartScout, we are experienced in Wholesale. What can you expect realistically?

A 20-25 percent gross margin is what we see. That means for a $15 sale price, you’d see about $2-$3 of profit per unit sold. While that may not sound like a lot. Some products can sell 50 to 100 a day, though most are going to be less than that. Money doesn’t print on trees.

These businesses can get into millions of dollars of revenue a year. Just look inside SmartScout (there’s a Free Trial, wink wink). We have a database of sellers and show revenue estimates.

Tips for Maximizing Your Earnings

To increase your earning potential when selling wholesale on Amazon, consider the following tips:

  • Do thorough product research: Use tools like Jungle Scout, Helium 10, or SmartScout to analyze product data and identify profitable opportunities.
  • Build strong relationships with suppliers: Establishing good relationships with your suppliers can lead to better pricing, exclusive deals, and improved product availability.
  • Optimize your product listings: Create high-quality listings with compelling product descriptions, professional images, and relevant keywords to increase visibility and conversion rates.
  • Manage your inventory effectively: Use inventory management software and implement strategies to avoid overstocking or running out of popular items.
  • Utilize Amazon's fulfillment services: Consider using Fulfillment by Amazon (FBA) to streamline shipping, improve customer satisfaction, and potentially boost your product rankings.


The earning potential of selling wholesale on Amazon can vary greatly depending on various factors, including product selection, pricing, and effective inventory management.

By conducting thorough research, building strong relationships with suppliers, and optimizing your product listings, you can increase your chances of success and maximize your earnings in this competitive marketplace.

Remember, building a successful wholesale business on Amazon takes time, dedication, and continuous learning, so be prepared to invest your efforts into growing and improving your venture.

Related Posts:

The Wholesale Formula: A Shortcut to Success in the Amazon Wholesale Business

Finding Profitable Wholesale Products to Sell on Amazon: Tips and Tools

Larry Lubarsky's Wholesale Academy and 2D Workflow: Revolutionizing the Amazon Wholesale Business

Scott Needham
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