subcategories to browse on Amazon
data points on each category
products with at least $50 in monthly revenue
You've never seen Amazon like this before. With the subcategories tool, you can quickly scan all the subcategories within any category on Amazon using SmartScout's intuitive file directory system.
Search is great. But sometimes you don't know what you're searching for. That's why we created a tool so organized it's actually fun to do research, especially when you're exploring beyond your niche.
Perform in-depth analyses of products and brands on Amazon within similar or related subcategories so you can expand your product offerings and your profits at the same time.
Browse the categories and subcategories
Choose what you want to search
Filter to your heart's content
Choose the category that you're selling in, or search for anything with the search field. Open any subcategory and keep moving down the file directory until you find the one you're looking for.
As you're browsing, SmartScout displays loads of data on each subcategory - like the monthly revenue estimates, the number of sellers, the average product price, and lots of other information you can't get from any other Amazon product finder.
To go deeper into any subcategory, simply select the brand, product, or subcategory icon on the left. SmartScout then opens a new tab with all the information on your target subcategory.
Just like with its other tools, SmartScout also enables you to open multiple tabs at a time so you can switch between any with just a single click.
Open multiple brand tables and analyze subcategory-specific brand information like estimated monthly revenue, percent share, and the average number of sellers, ASINs, or units sold.
Unlock a database of products within any subcategory instantly. And see the info on their monthly revenue, rank, the number of FBA sellers, Buy Box price, review rating, and more.
Focus on a single subcategory by giving it its own tab. Or open several subcategories, each in its own tab, and switch between them instantly with a single click.
Every brand, product, and subcategory table has columns with powerful filters. Just put your target parameters, and SmartScout instantly adjusts for them.
Now you can remove whatever doesn't meet your criteria and focus on the information relevant to your business. Here are some filter ideas to get you started.
Determine the size of your target brands. Raise the range for bigger brands and lower it for smaller ones.
Avoid competition. Lower the MAX to find brands with fewer Fulfillment-By-Amazon (FBA) sellers on average.
Don't deal with oversize. Set the filter to find brands with products that have a low average volume in cubic feet.
Get more value for each product. Raise the MIN to find brands with higher Buy Box prices across all products.
Identify the brands with a lot of content on their product pages, like images, bullet points, and product info.
The Amazon Subcategories Tool is a SmartScout data set that lets sellers explore 42,000+ Amazon subcategories in a structured directory, giving access to category data on products, brands, and sellers within each niche.
Instead of searching listing by listing, this tool shows you organized subcategory data — such as estimated monthly revenue, number of sellers, average price, and other key metrics — enabling faster niche discovery and deeper market insights.
Yes. By drilling down into subcategories and analyzing their performance metrics, sellers can uncover less competitive, high-opportunity niches that might not be obvious through manual search alone.
When browsing subcategories, SmartScout displays key metrics like estimated monthly revenue, category market share, Category Ad Spend share, average product price, reviews, rankings, and more — all essential for evaluating niche viability.
This tool is valuable for Amazon sellers, private label brands, wholesale buyers, and agencies who need a top-down view of Amazon niches and want to identify category trends, product opportunities, and competitive dynamics.
Simply log into SmartScout, navigate to the Subcategories Browser, select a category, and then expand into subcategories. From there, you can apply filters and open detailed views of products, brands, and sellers within any niche.
