You want good data and excellent historic analytics but your budget is not infinite. In your consideration phase, you should know that these tools go head to head. Jungle Scout Cobalt pricing requires annual contracts, charges on a per ASIN, per seat with plans starting at $2500 a month. SmartScout has plans starting at 10-30% of that price. It’s also fully accessible without any caps to what you can research.
Why the price difference? For starters, look at the money raised by Jungle Scout. They have to pay off those investors. SmartScout on the other hand is bootstrapped. Does that affect the data quality? Not in the least. The founders of SmartScout have been developing software on the marketplace before Jungle Scout was even conceived. It’s a platform designed by Amazon sellers (with over $300m in sales!) that knew there was a better way. With advanced degrees in computer science SmartScout’s development team is both creative and disciplined.
Accuracy of Jungle Scout Cobalt
You need a tool that you can rely on. You don’t want to land flat on your face. Additionally, if you see numbers you want to be able to dig in and see how they come up with their number. Users report “Sales estimates for variant ASINs aren't always that accurate.” Variations are increasingly popular especially among best sellers on Amazon. It's important to get that right. SmartScout has released a detailed report on how they get their estimates.
But what if you don’t like trusting a tool for everything? SmartScout has a data philosophy of showing our work. As you look in the image below the magic of the SmartScout platform is not the number that it shows. It’s that you can dive in and see the web of products and brands that make up a category and brand. Then you can see exactly how this strategy plays out at the keyword level.