Helium 10’s best competitor research tool is Cerebro. You can select a product and see the search terms of your competitors. In order to see competitor rank movement you will have to enter these into their rank tracker tool manually.
SmartScout has a rank tracker that shows the movement on all keywords instantaneously. It is built inside the reverse ASIN lookup that is currently called “rank tracker”. The historic data is already collected before you show up.
If this were it, I’d call it a draw. Though SmartScout has been building in this space quite a variety of tools that it will take Helium 10 a while to see it. They might copy us eventually, but at this time of writing they don’t have it. What am I talking about?
I’m talking about our Subcategories tool and market share. SmartScout is organized around products, sellers, brands, categories. You can move from one to the next. You kind of have to use to understand how any page you’re looking at, you’re one click away from either zooming in or zooming out on what’s happening on Amazon.
So if you’re looking into your competitors. You can easily see top line revenue, then you can see where they are placing their ads, what their respective win rates are across the entire brand or just a single product. You then can see how your keywords match up head to head with our Keyword Detective tool.
This is just scratching the surface of what makes SmartScout an excellent competitor research tool. It’s great for building FOMO. Once you see what others are doing, you can’t help but want to take over.