Advertising on Amazon is war. You battle with competitors to get your sponsored products in front of prospective customers based on their search terms.
But you've got no clue which search terms your competitors are targeting or by what percentages their campaigns are winning.
Enter AdSpy. It shows you all of a brand's paid search terms and the keyword win rates for every sponsored page position.
With AdSpy, you can analyze the effectiveness of your own campaigns and even see which competitors are targeting you on specific search terms.
Next, step behind enemy lines and snoop on your competitors' schemes. AdSpy reveals all of their paid search terms and by what degree each of them is winning.
Use your newly acquired intel to reposition your ads to target the most effective search terms and the customers who are already looking for your products.
Advertising on Amazon can feel like fighting a battle in the dark. But with AdSpy, you can see the whole battlefield by viewing any brand's paid search terms and seeing what percentages those terms are winning the sponsored positions.
Discover which brands are actively targeting their paid advertising at your brand name. AdSpy reveals how often you're losing the sponsored positions on your own branded search terms and paves the way for a counterattack.
Export your filtered data directly into an Excel spreadsheet with just a couple of clicks and give your advertising team the information they need to get your Amazon ad campaign firing on all cylinders.
See approximately how many hits each search term is getting.
Get the complete list of paid search terms on any brand or product.
Discover which search terms are putting a brand at the top of the page.
Identify which brands have the most-watched videos and copy them.
See the brands and products dominating the top-left sponsored position.
Determine how often a brand or product is getting ads in the top sponsored row.
Unveil all the brands competing on a specific keyword by clicking a button right within any search term result.
Dissect the win-rate percentages of every product contending for any particular search term.
Click on any search term to open a new tab that shows you those exact search results live in Amazon.
Amazon PPC competitor research is the process of analyzing which keywords, placements, and ad formats competing brands use in Sponsored Ads. It helps sellers understand how competitors win visibility and where advertising dollars are being spent.
SmartScout AdSpy is an Amazon PPC competitor research tool that shows which keywords competitors are bidding on, how often they appear in sponsored placements, and which brands dominate paid search results on Amazon.
AdSpy helps improve Amazon PPC performance by revealing:
Competitors’ paid keywords
Sponsored ad win rates by placement
Brand-level PPC dominance-
This allows sellers to target proven keywords, avoid wasted spend, and defend valuable search terms.
Yes. AdSpy shows the paid search terms competitors are actively bidding on, along with estimated search volume and how frequently they appear in sponsored positions.
Yes. AdSpy tracks multiple Amazon ad placements, including Sponsored Products, Sponsored Brands, and Sponsored Video, allowing you to see where competitors win visibility.
Yes. AdSpy identifies when other brands bid on your branded keywords, helping you protect brand terms and adjust your PPC defense strategy.
AdSpy uses large-scale Amazon SERP data to estimate paid keyword activity and win rates. While Amazon does not publish exact ad spend, AdSpy provides reliable directional insights based on real ad visibility.
AdSpy is different from traditional Amazon keyword tools. Instead of focusing on keyword volume alone, it shows actual competitor PPC behavior, making it more useful for paid advertising strategy.
Amazon PPC competitor research tools are ideal for:
Amazon sellers running Sponsored Ads
PPC agencies managing multiple brands
Private-label and wholesale sellers
Brands scaling Amazon advertising profitably
Yes. Paid keyword data often reveals high-converting search terms, which can also be used to optimize Amazon listings, backend keywords, and SEO strategy.
Yes. AdSpy allows you to export PPC competitor data to Excel for deeper analysis, reporting, or collaboration with your team or agency.
Yes. AdSpy is included in SmartScout plans, with access levels depending on your subscription tier.
Log into SmartScout, open the AdSpy tool, enter a brand, product, or keyword, and instantly see competitor PPC insights across Amazon sponsored ads.
