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Prime Week’s Real Winners Are High-Ticket Items

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Scott Needham
CEO and Founder of SmartScout

Every year, Prime Day is known for doorbuster deals and fast-moving discounts. But beyond the hype and lightning deals lies a powerful trend that many sellers overlook: the biggest winners aren't the cheapest products. They're the ones with higher price tags and massive appeal.

Using SmartScout’s robust Amazon market intelligence platform, we identified the Top 10 revenue-generating products during Prime Week. The data speaks volumes. SmartScout’s granular tracking allows us to go beyond generic sales ranks and see which SKUs actually moved the most revenue.

Here’s what stood out from this year’s Prime Week:

Prime Week Top Performers by Revenue

  1. Dyson V8 Plus Cordless Vacuum – $299

    Revenue: $11.96M

    This SKU dominated the event, showing that high-performance, high-trust brands with sizable discounts can drive serious volume.
  2. Dyson V11 Origin Cordless Vacuum – $399

    Revenue: $8.78M

    The second Dyson model further confirms that premium home appliances are among the most coveted Prime Day buys.
  3. iRobot Roomba 104 Robot Vacuum – $249

    Revenue: $6.97M

    Another smart-home powerhouse. Cleanliness and convenience continue to convert clicks into cash.
  4. Jackery Explorer 1000 v2 Portable Power Station – $399

    Revenue: $6.78M

    The portable power trend is surging, especially among campers, off-gridders, and disaster-preparedness buyers.
  5. Jackery Solar Generator 1000 v2 – $664

    Revenue: $5.32M

    The higher price point didn’t deter shoppers. Renewable power solutions are clearly a category to watch.
  6. Momcozy KleanPal Pro Baby Bottle Washer – $239

    Revenue: $4.78M

    A niche product that proves parenting-related gadgets have big conversion potential when the value is clear.
  7. Shark Pet Cordless Vacuum Cleaner – $149

    Revenue: $4.77M

    A lower-priced but high-utility alternative to Dyson still brings in significant revenue.
  8. Philips Sonicare ProtectiveClean 5300 – $54.96

    Revenue: $4.40M

    A sub-$60 product making the list shows how effective bundling and brand trust can be in personal care.
  9. Graco Extend2Fit Convertible Baby Car Seat – $149

    Revenue: $4.17M

    Safety-related, high-trust categories like baby gear maintain strong Prime Day performance.
  10. Instant Pot Duo Plus 9-in-1 Multicooker – $69.99

    Revenue: $2.45M

    A classic Prime Day hit. It might be lower on the list now, but it’s still a consistent earner.

What This Tells Us


This data busts the myth that Prime Day is all about budget items. The real volume came from products priced over $200, many even over $400. SmartScout’s platform made it possible to trace this trend—not just in ASINs sold, but in the actual revenue they generated.

For brands and sellers, the takeaway is clear: Prime Day is a high-stakes showcase for premium products. Deep discounts on expensive items can outperform dozens of low-ticket items. And if you're not leveraging market intelligence tools like SmartScout, you're missing a critical layer of insight.

FAQs

How was this Prime Day data collected?

The data comes from SmartScout’s Amazon intelligence platform, which tracks estimated Prime Day revenue and pricing by ASIN using advanced analytics and proprietary modeling.

How can sellers use this data?

Sellers can identify high-revenue categories, benchmark competitors, and optimize pricing strategies for peak shopping events like Prime Day.

Is SmartScout only for big sellers?

No. Whether you're a solo FBA seller or part of an enterprise brand team, SmartScout provides scalable insights that can guide growth and competitive positioning on Amazon.

Why are high-ticket items dominating the list?

Deep discounts on well-known, high-quality products create irresistible value, encouraging customers to make bigger purchases they may have delayed otherwise.

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