Profitero Alternative and Comparison of Data Accuracy

Profitero vs SmartScout

Price Comparison

You need reliable Amazon data. You need to know how your competitors are positioned and if and where you can invest into the marketplace. But you don’t want to pay out the nose for it. While it’s a bit weird to bring up pricing at the beginning, but it’s such a differentiator that we have to bring it up. Profitero is a tool focused on enterprise level brands. Signing year long deals with monthly fees of well over $5k a month. SmartScout is a fraction of that with plans from 10-20% of Profitero. But why?

First off, they have to bring in the revenue to justify the huge acquisition. But what does that mean for reliability of the data?

Little to none. SmartScout was founded by sellers who have been building tools for over a decade on the marketplace. With over $300m in revenue under their belts, their perspective on how data science can impact decision making make the tool competitive with anything out there. Their coverage of categories, brands, sellers and products has to be seen. As a bootstrapped analytics tool, we can afford to get this into as many hands as possible.

Don’t want to take our word for it? Profitero is “very expensive compared with other suppliers”.

Data Accuracy

Now before we get too far into the weeds we have to figure out who is the winner here in accuracy. As inaccurate data will lead to bad decisions. When it comes to data accuracy, it’s kind of a black box. Sure they might be accurate for one brand, but how are we to know that the models are being updated over time and consistent with trends?

SmartScout’s approach is to show as much information as possible. There’s a full article here on what we do. We show our work. What do we mean by showing our work? We break down every product, variation and then show how it all adds up. You can click through and see more data in every part of the SmartScout platform. What type of stuff can you see by zooming in? An organized product list with sales rank, average price, average number of FBA sellers, 1p vs 3p breakdown, average product size, review rating and we do this for a category, a seller, a brand, a product and search terms. 

Look at this image as an example of the data coverage. We won’t blame Profitero for not covering all these data points. They’ve been building tools. We’ve been busy selling on Amazon for the past decade. 

SmartScout Data Levels

1

1. Root Category

1p vs 3p
Top level Revenue
Number of Brands
Number of ASINs
2

2. Subcategory

Market Share
Historic Revenue
Average Price
Price
3
3
After collectively failing a number of business ventures, Dan and Adam finally have their first break. Together they build Lumio with a team of 7 other legends.

Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.

“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”

Dan, Co-founder and CEO of Lumio

Adam catches wind of Dan’s early success and slides into his DM offering help. Dan politely accepts.

3. Brand

International Marketplaces
Subcategories
Search Terms
Advertising
Products
Historic Revenue
Brand Score
4
4
Lumio gets acquired by German company, Influencer DB. Yeww! 🎉

“After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”

Adam, Co-founder of Lumio

4. Seller

Categories
Brands
Products
Historic Seller Ratings
Seller Map
5
5
Dan is shipped off to work with ze Germans as Head of Product at Influencer DB.

Adam decides to stay in Sydney and cut his teeth as a Product Designer with one of Sydney's leading design studios.

Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!

Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.

5. Product

Frequently Bought Together
Historic Revenue
Variations
International Marketplace
Digital Shelf- Relevancy
Advertising
Organic Impression Reach Over Time
6
After spending time apart, Dan and Adam begin to plan their next moves and rekindle their business partnership.

The name "Relume" is born.

relume

verb

[ri-loom]
To relight or rekindle (a light, flame, etc.)

6. Keywords

Frequently Bought Together
Historic Revenue
Variations
International Marketplace
Digital Shelf- Relevancy
Advertising
Organic Impression Reach Over Time
Dan moves back to Sydney to join a Global startup incubator called Antler. He convinces Adam to join him.
April 2020
🚀 relume launches
For various reasons, Dan and Adam decide to turn down a $100,000 investment from Antler and start their own business venture, without taking outside investment.

To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.

June 2020
After building 11 websites on Webflow in under 6 weeks as a way to test a number of business ideas, Dan and Adam decide to stick to what they know best and launch Relume - a company that designs and builds beautiful Webflow websites.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

1
Root Category
WE PREPARE FINANCIAL STATEMENTS ON THE FOLLOWING BASIS

1p vs 3p

1p vs 3p

Top level Revenue

Number of Brands

Number of ASINs
2
Subcategory
WE PREPARE FINANCIAL STATEMENTS ON THE FOLLOWING BASIS

1p vs 3p

Market Share

Historic Revenue

Average Price

Price
3
Brand
WE PREPARE FINANCIAL STATEMENTS ON THE FOLLOWING BASIS

1p vs 3p

International Marketplaces

Subcategories

Search Terms

Advertising

Products

Historic Revenue

Brand Score
4
Seller
WE PREPARE FINANCIAL STATEMENTS ON THE FOLLOWING BASIS

1p vs 3p

Categories

Brands

Products

Historic Seller Ratings

Seller Map
5
Products
WE PREPARE FINANCIAL STATEMENTS ON THE FOLLOWING BASIS

1p vs 3p

Frequently Bought Together

Historic Revenue

Variations

International Marketplace

Digital Shelf-Relevancy

Advertising

Organic Impression Reach Over Time
6
Keywords
WE PREPARE FINANCIAL STATEMENTS ON THE FOLLOWING BASIS

1p vs 3p

Rank Tracking

Brand Comparison

Relevancy Quadrant

Historic Keyword Ranking
2
Subcategory
CORPORATE AND PERSONAL TAX RETURN PREPARATION

Market Share

Market Share

Historic Revenue

Average Price

Price
3
Brand
BOOKKEEPING, SOFTWARE ASSISTANCE, AND ADVICE

International Marketplaces

International Marketplaces

Subcategories

Search Terms

Advertising

Products

Historic Revenue

Brand Score
4
Seller
BOOKKEEPING, SOFTWARE ASSISTANCE, AND ADVICE

Categories

Categories

Brands

Products

Historic Seller Ratings

Seller Map
5
Products
BOOKKEEPING, SOFTWARE ASSISTANCE, AND ADVICE

Frequently Bought Together

Frequently Bought Together

Historic Revenue

Variations

International Marketplace

Digital Shelf-Relevancy

Advertising

Organic Impression Reach Over Time
6
Keywords
BOOKKEEPING, SOFTWARE ASSISTANCE, AND ADVICE

Rank Tracking

Rank Tracking

Brand Comparison

Relevancy Quadrant

Historic Keyword Ranking

Explore SmartScout’s features here.

1
Root Category
WE PREPARE FINANCIAL STATEMENTS ON THE FOLLOWING BASIS

1p vs 3p

1p vs 3p

Top level Revenue

Number of Brands

Number of ASINs
2
Subcategory
WE PREPARE FINANCIAL STATEMENTS ON THE FOLLOWING BASIS

1p vs 3p

Market Share

Historic Revenue

Average Price

Price
3
Brand
WE PREPARE FINANCIAL STATEMENTS ON THE FOLLOWING BASIS

1p vs 3p

International Marketplaces

Subcategories

Search Terms

Advertising

Products

Historic Revenue

Brand Score
4
Seller
WE PREPARE FINANCIAL STATEMENTS ON THE FOLLOWING BASIS

1p vs 3p

Categories

Brands

Products

Historic Seller Ratings

Seller Map
5
Products
WE PREPARE FINANCIAL STATEMENTS ON THE FOLLOWING BASIS

1p vs 3p

Frequently Bought Together

Historic Revenue

Variations

International Marketplace

Digital Shelf-Relevancy

Advertising

Organic Impression Reach Over Time
6
Keywords
WE PREPARE FINANCIAL STATEMENTS ON THE FOLLOWING BASIS

1p vs 3p

Rank Tracking

Brand Comparison

Relevancy Quadrant

Historic Keyword Ranking
2
Subcategory
CORPORATE AND PERSONAL TAX RETURN PREPARATION

Market Share

Market Share

Historic Revenue

Average Price

Price
3
Brand
BOOKKEEPING, SOFTWARE ASSISTANCE, AND ADVICE

International Marketplaces

International Marketplaces

Subcategories

Search Terms

Advertising

Products

Historic Revenue

Brand Score
4
Seller
BOOKKEEPING, SOFTWARE ASSISTANCE, AND ADVICE

Categories

Categories

Brands

Products

Historic Seller Ratings

Seller Map
5
Products
BOOKKEEPING, SOFTWARE ASSISTANCE, AND ADVICE

Frequently Bought Together

Frequently Bought Together

Historic Revenue

Variations

International Marketplace

Digital Shelf-Relevancy

Advertising

Organic Impression Reach Over Time
6
Keywords
BOOKKEEPING, SOFTWARE ASSISTANCE, AND ADVICE

Rank Tracking

Rank Tracking

Brand Comparison

Relevancy Quadrant

Historic Keyword Ranking

Usability

Being able to see what you want and when you want it is critical. Profitero is powerful in the right hands but has been criticized for taking too long to get the views you want. As put by one user it’s “difficult to combine insights from multiple categories and brands”.

SmartScout is fast. You can quickly add products or brands to a collection and see how they add up over time. The charts will pain the picture exactly how you want to see it. 

Other Tools

SmartScout is not only a research suite competitive with Profitero. We have been busy building cutting edge tools that you have to see to believe. Take for example our Traffic Graph. Here you can see where traffic is moving from product to product. 

Then we have an FBA calculator designed specifically for optimizing your packaging to reduce those pesky FBA fees.

Keyword Research + Competitive Ad data

Profitero has data on both organic and sponsored placements. It helps you see what the win rates are and how well. SmartScout does this as well. We also have built cutting edge rank tracking and Keyword research tools that show how you’re stacking up against the competition. 

Conclusion

Profitero is a great tool. We just know that we’ve built something special and you don’t want to overpay for your Amazon research. If you’re in the hunt for a top tier Amazon research tool, get a free demo today and we’ll show you why SmartScout is the most powerful tool in your hands.