Having an optimal Amazon product listing is one of the most important factors in getting sales on the e-Commerce platform. When visiting your listing, customers need to learn and digest all the information required to make a purchase- that is, of course, why you created the listing to begin with!
Your Amazon product listing is the page where you display your products for sale to consumers. Without a good description, targeted SEO, and clear images, customers won’t be compelled to buy from you. This is where many sellers get tripped up — they don't optimize their listing properly and end up with poor sales as a result.
Amazon dominates the e-commerce retailer space with more than 41% of U.S. market share. To succeed, you must have great storytelling (branding, images, clarity) and discoverability (SEO/PPC) for it to resonate with Amazon buyers.
Anyone in the Amazon ecosystem can tell you how important it is to rank well in organic search. The higher you rank, the more likely a shopper is to click on your product. Your listing is the first thing customers see when they find your products on Amazon or a search engine. It's also what a customer sees when they click an ad for your product. First impressions matter!
When you have a strong listing, it’s easier for Amazon to match your product with shoppers who are searching for that item. That’s why using all of the features Amazon offers when setting up your product page is so critical. Optimizing your Amazon product listing is the key to seeing real sales growth. And if you're running PPC ad campaigns, you certainly cannot miss this step (don’t worry- we’ll talk more on this later). These tips on product listing optimization will not only increase your chances of making sales, but also give your products a boost in organic search rankings.
Product listing optimization is a crucial step for improving your organic rankings, and it's often underestimated or overlooked. This can be a mistake because optimizing your listings also builds the perfect foundation for boosting your performance with Amazon PPC campaigns.
Amazon's pay-per-click advertising platform is one of the most powerful tools for sellers that can drive traffic to their products by running ads. Amazon's PPC ads work on a cost-per-click basis: you only pay when your ad is clicked. This makes it appealing to small businesses with limited budgets who want to maximize their return on ad spend (RoAS) and make their products more visible.
If you're currently leveraging Amazon PPC (or plan to do so), a well-optimized Amazon product listing with relevant keywords will improve your ad performance, meaning you'll get more organic traffic and be able to spend less on advertising. No matter how good your ad targeting is, if it leads to a poorly optimized Amazon product listing, you're going to struggle to make sales.
PPC advertising is effective at getting in front of the right customers, but automated bidding and keyword research tools can help you optimize campaigns and maximize sales, all while saving valuable time. An easy way to make sure you're ahead of the curve on your keyword research is to use PPC automation tools like Simpliworks, the Amazon campaign builder that takes just 1 click to run agency-level campaigns with automatic up-to-date keyword tracking.
If you only do one thing prior to launching a PPC campaign, optimizing your Amazon product listing should be it!
Your goal as a seller is to rank on Amazon, and ultimately make money. If you focus on improving your product listings, you’re one step closer to your goal. With a little bit of preparation and research, you can easily create outstanding optimized Amazon product listings that bring your business substantial and lasting success.
