Selling on Amazon

Finding Profitable Wholesale Products to Sell on Amazon: Tips and Tools

Scott Needham

With the rise of eCommerce, Amazon has become a go-to platform for many entrepreneurs looking to venture into the world of online retail. One of the most popular business models on Amazon is selling wholesale products, which involves purchasing items in bulk from suppliers and then reselling them on the platform.

However, with thousands of products available from various suppliers, finding profitable and well-selling products can be a daunting task.

We'll offer some tips for finding the right products to sell wholesale on Amazon, as well as tools such as the SmartScout's UPC Scanner and Sales Estimator that can help simplify the process.

Sales Rank: A Key Indicator of Product Popularity

One of the most important factors to consider when selecting products to sell on Amazon is their sales rank. The sales rank is a numerical representation of a product's popularity in its respective category, with lower numbers indicating higher sales. By choosing products with a good sales rank, you can increase the likelihood that your chosen items will sell quickly and generate a profit.

Avoid Hazmat and Oversized Products (Unless You're Prepared)

While there's potential for profit in selling hazardous materials (hazmat) or oversized products, it's essential to avoid them if you don't have the necessary space, equipment, or expertise to handle them safely. Hazmat products may require special storage, handling, or shipping arrangements, and oversized items can be challenging to store and manage.

It's better to focus on products that are easier to manage and align with your resources and capabilities.

Opt for Less Competitive Brands

As an Amazon seller, one of your primary goals should be to minimize competition. Choosing lesser-known or less competitive brands can help you achieve this. By focusing on brands with lower competition, you can improve your chances of securing better wholesale prices and establishing yourself as a go-to seller for those products.

Be Cautious with Expiration-Dated Products

Selling products with expiration dates can be profitable, but it requires careful management. You need to ensure that you sell these items before their expiration dates and avoid stocking excessive quantities that could lead to waste. Regularly monitoring your inventory levels and sales performance is crucial when dealing with expiration-dated products.

Finding the right distributors is essential for a successful Amazon wholesale business.

Here are some reputable distributors to consider when sourcing products for your Amazon store:

Ingram Micro

Ingram Micro is a leading global distributor of technology products, including electronics, computer hardware, software, and more. It has a vast selection of products and work with well-known brands.

D&H Distributing

D&H is a top distributor of consumer electronics, computer hardware, software, and other IT products. It offers products from popular brands and have a long history of providing excellent customer service.

S.P. Richards Company

S.P. Richards is a leading distributor of office products, including office supplies, furniture, and technology products. It has a comprehensive catalog of products and work with various brands, making them a good option for Amazon sellers focusing on office products.

Entertainment Earth

If you're interested in selling toys, action figures, collectibles, and other entertainment merchandise, Entertainment Earth is a reputable distributor in this niche. It works with popular brands and have a wide variety of products available.


United Natural Foods, Inc. (UNFI) is a premier distributor of natural, organic, and specialty foods, as well as health and wellness products. It offers a wide range of products from well-known brands and cater to the growing market for health-conscious consumers.

Petra Industries

Petra Industries is a leading distributor of consumer electronics, accessories, and general merchandise. It carries products from major brands and offer competitive pricing for Amazon sellers.

Wholesale Central

Wholesale Central is a B2B directory that connects retailers with wholesalers and distributors. While not a distributor itself, it's a useful resource to find distributors across various product categories.

Remember, it's essential to conduct thorough research and evaluate each distributor's reliability, pricing, product selection, and shipping policies before committing to a partnership. It's also a good idea to contact multiple distributors to compare their offerings and negotiate the best possible deals for your Amazon wholesale business.

Simplify the Process with a UPC Scanner

A Universal Product Code (UPC) scanner can be a valuable tool for Amazon sellers, as it can help you quickly and accurately identify products and their corresponding information. By using a UPC scanner, you can streamline the process of selecting and listing products, saving time and reducing the risk of errors.

Utilize SmartScout's UPC Scanner and Sales Estimator

SmartScout is a comprehensive tool designed for Amazon sellers that includes a UPC scanner and a sales estimator. With SmartScout, you can quickly scan products to access relevant information, such as sales rank, competition, and pricing data.

Additionally, the sales estimator can help you gauge the potential profitability of a product before you commit to purchasing it in bulk. By using SmartScout, you can make more informed decisions about the products you choose to sell and increase your chances of success in the Amazon marketplace.

Related Posts:

Transitioning to Amazon Wholesale: A Guide for Sellers Exploring New Opportunities

Everything you need to create listings that customers and Amazon Algorithms love

Vendor Central and Seller Central: Which Is Better for Your Amazon Business

Scott Needham
blog footer background image

Try SmartScout Now

Be amazed at how quickly you can find Amazon brands.