Amazon's sales rank is one of the platform's most important metrics in the global e-commerce marketplace. Sales rank tells buyers and sellers how popular a product is on Amazon.
Amazon assigns a ranking to active products in the marketplace that are sold at least once. It's important to note that they don't include products that aren't currently selling or products never sold in the metric.
Sales rank has a range that falls between one and one million. The lower the number, the higher the ranking. For example, a product ranking #2 outranks the same product in that category listed at #200.
Amazon sales rank is one of the key metrics Amazon sellers reference to gauge how well their products are selling in the global e-commerce marketplace using current sales and historical data.
Vendors and sellers also know Amazon's proprietary sales metric as "Best Sales Rank." Amazon assigns every product on its marketplace a ranking based on sales performance. This rank shows which products are selling the most in each category.
Amazon updates its sales rank every hour.
Sellers using Amazon's platform can get an overview of their products compared to their competitor's products by tracking sales rank.
They use this ranking to make business decisions, including which products to add to inventory and which products to dedicate their Amazon ad spend budget to.
They rank Amazon sales in ascending order, with the products at number one being the most popular. Sales ranks help Amazon sellers identify how well their products perform against their e-commerce competitors and help drive business decisions.
Amazon sellers use the sales rank metric to discover which products outperform their competition in the Amazon marketplace. A glance at their sales rank can tell them which products are doing well. They can also see which are underperforming in each category.
The goal of sellers is to have their products ranked in the top 100 products by category.
Products ranked above 100 qualify for Amazon's "Best Seller" tag.
High-ranking products will have the bright orange "Best Seller" tag highlighted on their product descriptions. This tag automatically tells Amazon shoppers that this is one of the best-selling products in the marketplace within their search category.
Products can show up with different rankings in different categories. A high-ranking product in one category can have a lower ranking in another.
**Shows how well a product is selling related to other products within the same category.
They don't calculate sales rank in real-time. Experts sellers have discovered that Amazon uses its proprietary algorithm to calculate sales rank and can only speculate about what sales data Amazon's algorithm uses to calculate the final number.
High-performing sellers with top-rated products on the marketplace say they keep close tabs on the following key factors they believe contribute to their sales ranking.
Product Sales - Keep track of current and historical product sales to help drive future inventory decisions.
Competitive Products - We can infer that sellers with a high number of competitive products on Amazon's Best Sellers list outperform other marketplace sellers in these categories.
Price Changes and Promotions - Tracking historical price changes and promotions can tell sellers which price points their customers prefer.
Amazon Best Sellers are the top selling products in the marketplace with the highest sales rank. Sellers who want to see their products featured in these coveted rankings can choose to focus on one or multiple products within Amazon's marketplace categories.
Sellers can strive to achieve high rankings in many product categories. The following is a short list of a few of the platform's most active sales categories.
Amazon Best Seller - Example Categories
Find a complete overview of Amazon's selling categories here.
Amazon sellers can use the sales rank metric to find in-demand products selling on the Amazon Marketplace and Amazon Business. They can also infer important information about products and services using competitor benchmarking.
Note competitor sales in the category where you want to improve your rank. Update product listings to include SEO content that generates more traffic to your product listings. Proactively answering frequently asked questions about the product or services you're selling on Amazon makes it easier for customers to complete the buying process without leaving your listing.
Marketplace sellers looking to make strategic purchases and business partnerships can find Amazon stores or individual sellers with a consistently high sales rank for strategic partnerships or deals.