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Search Query Performance

See Exactly How Search Queries Convert

Full historical context. Funnel-level analysis. All the competitive intelligence SmartScout is known for  injected at every stage. Search Query Performance gives you the power of Amazon's SQP data without the pain of navigating it inside Brand Registry.
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See How It Works
*SQP data is sourced directly from Amazon Brand Analytics. A connected Brand Registry seller account is mandatory for any data to populate. Please confirm this with every customer before they expect to see data — it is the most important thing to communicate.
Sourced from Amazon Brand Analytics
Full historical data within 48 hours
Brand Registry connection required
The problem

The Data Exists, It's Just Buried

Amazon's Search Query Performance data is genuinely powerful. It shows you exactly how shoppers discover, click, add to cart, and purchase your products at the search term level.
The problem is where it lives. Inside Brand Registry, SQP data is snapshot-only, restricted, and painful to explore. There's no historical context, no easy way to spot trends, and no competitive intelligence alongside it.
Snapshot-only data with no historical view
No funnel visualization or stage-by-stage breakdown
Buried inside Brand Registry with no exploration tools
No competitive context to make the numbers meaningful
The Solution

SmartScout SQP: The Upgrade Amazon Didn't
Build

We took Amazon's raw SQP data and rebuilt the experience from the ground up. The result is an SQP explorer that's easy to navigate, surfaces the most important data first, and injects SmartScout's competitive intelligence throughout.
Full historical data within 48 hours of connecting.
No waiting for history to accumulate. Years of SQP data populate automatically once your Brand Registry account is linked.
What's included

From Invisible to Measurable to Improvable

We took Amazon's raw SQP data and rebuilt the experience from the ground up. The result is an SQP explorer that's easy to navigate, surfaces the most important data first, and injects SmartScout's competitive intelligence throughout.
Full historical data on connect
Don't wait for history to accumulate. Connect your Brand Registry account and get years of historical SQP data within 48 hours
Conversion funnel analytics with historical market share
Watch impressions turn into clicks, clicks into cart adds, and cart adds into purchases. Track your market share at each stage over time.
Account, Product, and Search Term modes
Switch between contexts to move from portfolio-level trends down to a single term or ASIN without losing your place
Multi-select viewing
Analyze groups of products or search terms side by side. Compare performance across ASINs or terms at once.
Period selector
Adjust the tool's timeframe to fit the question you're asking, weekly, monthly, or custom range.
A detailed review

The Conversion Funnel, Fully Visible

Once you've found a wholesale-friendly brand, SmartScout's product database lets you evaluate every ASIN in their catalog before you commit to a purchase order.
Funnel Stage
Feature
Historical View
Market Share
Impressions
Top of Funnel
How often your product appears in search results for the query.
Yes
Yes
Clicks
Interest
How many shoppers clicked through to your listing.
Yes
Yes
Cart Adds
Intent
How many added your product to their cart.
Yes
Yes
Purchases
Conversion
How many completed the purchase.
Yes
Yes

Three Modes, One Tool

Account Mode
Start at the portfolio level. See how your entire account performs across all tracked terms and ASINs. Useful for spotting macro-level trends and prioritizing where to go next.
Product Mode
Zoom into a single ASIN. See which search terms are driving impressions, clicks, and purchases for a specific product  and where the funnel is leaking.
Search Term Mode
Start with the term. See which products are winning and losing share for a given search query, with full historical context and funnel breakdowns.
who it’s built for

Built for Anyone Who Competes on Amazon Search

Brands and Private Label Sellers
See your true funnel by term and ASIN, spot where demand leaks, and prove whether ranking and launch efforts are actually converting.
Resellers and Agencies
Show clients term-level share movement over time and pinpoint which products are winning or losing demand.
Amazon Advertisers and PPC Managers
Know which search terms are converting before you bid on them. SQP funnel data tells you where impressions are high but clicks are low, where clicks aren't turning into purchases, and which terms are worth scaling.

Pricing

Access is based on the number of ASINs you can track by default. Expand your limit at any time with à la carte additions.
Funnel Stage
ASINs Included
Best For
Basic
1 ASIN
Entry-level access for solo sellers testing the tool.
Essentials
10 ASINs
For growing brands managing a focused catalog.
Business
50 ASINs
For established brands and small agency books.
Enterprise
500 ASINs
For large catalogs and full agency portfolios.
A la Carte
+100 ASINs
$100/month per 100 additional ASINs. Expand your tracking cap as your catalog or client list grows.

What's Next

CPC-style data in SQP

Cost-per-click signal injected alongside the funnel so you can weigh conversion performance against ad cost directly within the tool.

Brand and subcategory slicing

Clearer positioning pulls in shoppers who aCut SQP data by brand and subcategory for sharper competitive and category-level analysis.lready know they need what you sell.

Connect Your Brand Registry
Account and Start Exploring

Years of historical SQP data, a full conversion funnel view, and SmartScout competitive intelligence. All available within 48 hours of connecting.
Connect Your Brand Registry Account
See How It Works
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