Selling on Amazon

Transitioning to Amazon Wholesale: A Guide for Sellers Exploring New Opportunities

Scoot Needham

Selling on Amazon offers a variety of business models to choose from, including retail arbitrage, online arbitrage, and private label. However, these models may not always provide the desired results, pushing sellers to explore new avenues such as Amazon wholesale.

If you're considering transitioning into Amazon wholesale, this blog will guide you through the process and help you understand how to make the switch effectively.

Analyzing Your Current Business Model

Before making the transition to Amazon wholesale, it's essential to understand the challenges you face in your current business model:

  • Retail Arbitrage: Constantly visiting stores, spending hours on your feet, and limited scalability.
  • Online Arbitrage: Intense competition for deals and spending hours finding products that work.
  • Private Label: Risk of product failure, higher initial investment, and complex supply chain management.

By identifying the pain points in your current model, you can better understand how Amazon wholesale can address these issues and help grow your business.

Research and Planning

Transitioning to Amazon wholesale requires thorough research and planning. Begin by analyzing the market, finding high-demand products, and identifying reliable suppliers. Leverage tools such as SmartScout to access comprehensive data and analytics that will help you make informed decisions.

Additionally, create a solid business plan outlining your goals, target market, and strategies for pricing and inventory management.

Building Relationships with Suppliers

Establishing strong relationships with suppliers is crucial for a successful wholesale business.

Contact potential suppliers and present your value proposition, emphasizing your experience selling on Amazon and your ability to move products quickly. Attend trade shows and industry events to network and connect with suppliers in person. You may have an easier time with distributors who don’t have as high a barrier to entry.

Getting Ungated for Specific Brands

Amazon has a gated category system to ensure product quality and protect consumers. You may need to get ungated to sell certain brands, which involves providing invoices, proof of purchase, and other documentation. Be prepared to work through this process and keep a record of all required documents.

Mastering Amazon FBA Requirements

Fulfillment by Amazon (FBA) can be a game-changer for your wholesale business, as it handles storage, shipping, and customer service. However, you must ensure your products are prepared and shipped according to Amazon's guidelines. Learn the ins and outs of FBA, and consider investing in tools that streamline this process.

Pricing and Inventory Management

Transitioning to Amazon wholesale requires a shift in your pricing and inventory management strategies. Calculate your profit margins while considering Amazon fees, shipping costs, and other expenses. Keep a close eye on your inventory levels to prevent stockouts and overstocking, as these can negatively impact your seller performance metrics.

Continuous Learning and Adaptation

As you transition into Amazon wholesale, be prepared to adapt and learn from your experiences. Keep track of your performance, identify areas for improvement, and adjust your strategies accordingly. Engage in online forums, attend webinars, and follow industry experts to stay informed about best practices and emerging trends.


Transitioning into Amazon wholesale can be rewarding for sellers who want to escape the limitations of other Amazon business models. By understanding the challenges of your current model, researching and planning effectively, building relationships with suppliers, and mastering Amazon FBA requirements, you can successfully make the switch and grow your business.

Embrace continuous learning and adaptation to stay ahead in the competitive world of Amazon wholesale.

Related Posts:

Amazon FBA, Where Are We Headed in 2023? The Future Is Bright!

Amazon Ungated Categories: Everything You Need to Know (2023)

What Kinds of Inventory Can Amazon Sellers Hold?

Scoot Needham
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