Ungating a product on Amazon removes an item from sale that has been reported as being counterfeit or stolen. This can help deter would-be buyers and ensure that your customers are buying products from legitimate suppliers.
When you ungate a product, it will appear with a green "ungated" badge next to its title on all website pages, including the listing page, search results pages, and product detail pages.
Additionally, buyers who enter any information about this product into Amazon's customer reviews system will see a notice appear next to their reviews:
This way, shoppers know exactly where to find verified reviews for this particular item, and they won't be misled by false claims made by sellers or reviewers.
Ungating a product on Amazon can help protect your sales from fraud and theft and raise the visibility of your legitimate products.
It can also help to reduce customer confusion about which products are authentic and which are not.
Ungated products tend to receive higher rankings in search results, making them more likely to be found by shoppers looking for them.
Ungating products on Amazon is a straightforward process that requires sellers to follow four simple steps.
The first step is identifying which items in your inventory are counterfeit or stolen.
Sellers can identify suspicious products using tools like the Amazon FBA Security Checklist, which helps you identify potential issues with your product's packaging, shipping information, and customer data.
The Amazon FBA Security Checklist is a tool that helps sellers understand the various security risks associated with selling products on Amazon.
It includes sections on product authenticity, shipping safety, and data protection.
By using this tool, sellers can ensure that their products are Secure from Fulfillment to First Close (SFFFC), which means they're protected from fraud and theft during every stage of the buying process.
Once you've identified those products, you need to take action and Ungate them from sale. To do this, go to each item's "Product Details" tab and click on the "Ungate Product" link.
Clicking the button will take you to a website page where you can enter the required information.
The next step is to ensure that all your other listings reflect the changes made to the product details for those particular items. You'll also need to update any images, titles, and descriptions related to these products.
Ungating products on Amazon is a process that's available to sellers for counterfeit or stolen items.
To qualify, the product needs to be an exact replica of an existing product, which means Amazon sellers can't modify it in any way.
Additionally, you will only be able to ungate products if they're being sold under a different title or with other images and descriptions than those initially specified by the seller.
It's okay to ungate a product before selling it. However, doing so will help ensure that your products are being sold per your new policy.
It can take a few days for your products to be ungated. There are no risks associated with ungating a product on Amazon at this time.
To identify ungated products on Amazon, you'll first need to go through your product's "Product Details" tab and click on the "Ungate Product" link.
This will take you to a page where you can review the products in question.
The next step is to ensure that all of your other listings reflect the changes made specifically for these products.
It's important to uniformly update ungated product listings using the Seller Central dashboard tools.
Last but not least, make sure that all of your sellers are aware of the ungated status.