Selling on Amazon

Amazon Market Research: Unraveling the E-Commerce Giant's Success

Scott Needham

In the highly competitive world of e-commerce, understanding the market is crucial for success. Amazon, the world's largest online retailer, has dominated the e-commerce landscape with its vast array of products and brands.

To gain a better understanding of Amazon's success, I want to dig a little bit deeper into Amazon market research, analyze the revenue breakdown, explore the market share of different products and brands, and explore how tools such as SmartScout can offer valuable insights into the historic market share.

Amazon Market Research: Definition and Importance

Amazon market research is the systematic process of gathering, analyzing, and interpreting data about the various products, brands, and customer behaviors on the Amazon platform. This research aims to understand the dynamics of the Amazon marketplace and identify potential growth opportunities, gaps, and challenges.

Selling, vendors, and analysts must better target their marketing efforts, optimize their product listings, and strategize effectively for success.

Revenue Breakdown: Products and Brands

Amazon's revenue comes from a wide range of products and brands. While some products have a considerable market share and generate significant revenue, others may contribute smaller portions. By analyzing Amazon's revenue breakdown, we can identify the top-performing products and brands, as well as emerging trends and opportunities.

To better understand the revenue breakdown, we can categorize Amazon's products into broad market segments, such as:

  1. Electronics and Computers
  2. Clothing, Shoes, and Jewelry
  3. Home, Garden, and Tools
  4. Beauty and Health
  5. Sports and Outdoors
  6. Books and Audible
  7. Toys, Kids, and Baby
  8. Grocery and Gourmet Food

Each of these categories can be further broken down into subcategories, providing a more granular view of the market.

Estimated Revenue and Market Share

The estimated revenue is the projected income generated by a particular product or brand on the Amazon platform. By analyzing the estimated revenue, we can identify the top performers and the overall market share they command.

However, it is essential to note that some products may be experiencing growth in revenue while simultaneously declining in market share. This can occur when the overall market size is growing, but competitors are capturing more significant portions of that growth.

Tools for Historic Market Share Analysis: SmartScout

Understanding the historical market share is vital for identifying patterns, trends, and shifts in consumer preferences.

Tools such as SmartScout can help sellers, vendors, and analysts gain valuable insights into the historic market share by providing comprehensive data and analytics.

SmartScout allows users to track product performance, estimate sales and revenue, and analyze competitor data, all of which can help make informed decisions and strategize more effectively.


Amazon market research is a critical aspect of understanding the e-commerce giant's success and uncovering potential opportunities for growth. By analyzing the revenue breakdown, market share, and estimated revenue for various products and brands, you can gain valuable insights into the complex dynamics of the Amazon marketplace.

Tools such as SmartScout can further enhance your understanding by providing historical market share data, enabling you to make better-informed decisions and optimize your strategies for success.

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5 Trends To Look Out for in Amazon and E-commerce in 2021

Scott Needham
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