SmartScout Glossary
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CPM (Cost-per-mil)

CPM (Cost-per-mil)

CPM (Cost-per-mil)  is an advertising method that you pay one price for 1000 views of your ad.  To calculate CPM, you'll use your entire campaign budget and divide it by the number of impressions (in the thousands).  This will be used in conjunction with other KPI's to understand how efficient your ad budget is. CPM = 1000 * cost / impressions

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