A "Buy Box" is an ad on Amazon that allows sellers to list their products with a guaranteed position in the search results for specific keywords. Sellers use Buy Boxes to boost sales and generate awareness on Amazon's global e-commerce platform.
Amazon sellers use Buy Boxes to offer many benefits, including increased sales and faster order fulfillment. In addition, buyers may be more likely to buy products in a seller's category if they believe the product is from an established brand or retailer. Sellers can also use Buy Box preferences as a means of competition by promoting products that fall into certain boxes more often than others. Savvy Amazon sellers are finding creative ways to boost their products with boxes.
The cost of promoting Buy Boxes on Amazon largely depends on the individual pricing strategies that Amazon adopts, and how much effort you use to promote your boxes. A modest investment (typically around $10-$20 per box) will go a long way in promoting your product on Amazon.
Assuming that you want to generate visibility for your Amazon listing and increase sales overall, setting aside a budget of $10-$25 per day should be sufficient. Your Amazon marketing budget depends on your business, product, and goals.
There are a few reasons to use Buy Boxes on Amazon. The first is that they can help identify products that customers may be interested in buying and increase sales. These boxes also help earn an extra commission on those items, which can add up quickly. If you're selling physical products, using Buy Boxes can ensure that your items reach more customers through automated sorting and search results.
To create a buy box on Amazon, follow these steps:
1. Log into your account and click "Your Account" at the top of the page.
2. Click "Manage Your Orders." This will open a new window where you can view and manage your orders.
3. On the left side of this window, under "Orders," select "Create a New Order."
4. Enter the following information into the fields in this form: Name: Buy Box for [title] (required) Next, complete your Buy Boxes description.
–Customers can choose what products they want to buy from Amazon.com
–The Buy Box is a feature on product pages that lets customers know if a particular product is available at the time of purchase through Amazon.com
To set up a buy box in Seller Central, go to Settings > Sales & Orders. Click the Buy Boxes tab and select Add a new buy box. Enter the name of your buy box (e.g., Cars), choose whether buyers need an account, and click Add.
Third-party sellers can run Amazon ads to promote their products on the Amazon website and in the Kindle Store. Ads are available in a variety of formats, including text, photos, and videos.
What Types of Amazon Ads Are Available for First Party Sellers?
Amazon ad types available to first-party sellers include:
Search Ads: These ads appear when you type a specific term into the Amazon search bar and then select an item from your product list. They can generate leads or traffic to your store. You can place these ads on any site page and in any category, including international categories.
Display Ads: These are large, full-page images that sit alongside searched results on the main pages of Amazon’s website (e.g., for products sorted by bestsellers).
To open an Amazon Seller account to create boxes, visit the Amazon Seller Central website and click on "Create Account." Complete the required information in the form and click on "Next Step." Review your submitted information and confirm your details. Once verified, you will create a new seller account with personalized settings.