The Amazon marketplace uses its built-in algorithm technology, artificial intelligence, and machine learning to feature the best-selling items in the Amazon store. Customers find Choice products by browsing their keyword searchable product database.
They highlight top-rated products and services tagged with the coveted "Amazon's Choice" tag that tells shoppers about top-performing products that offer discounts or deals.
Amazon recommends items via their Choice program that meet the standards of early or on-time delivery, receive high customer satisfaction ratings, and items returned less frequently than similar products within the same categories.
Amazon customers shopping for their favorite products and services online can easily become overwhelmed or inundated by Amazon's vast catalog of over 12 million items. Customers can avoid shopping paralysis and overwhelm by having such a large product selection by shopping for the products and services featured on Amazon's Choice. These tried-and-true products regularly outperform similar products within their categories and receive the highest customer satisfaction ratings.
Amazon sellers who have their products tagged as "Amazon's Choice" can see a noticeable increase in click-through rates and product sales when customers feel comfortable buying products tagged with the choice label.
Customers automatically feel more comfortable buying products and services labeled with the choice tag since they know they've had a history of successful performance with many other customers who shop on Amazon.
Before an item is eligible for the Amazon's Choice tag, there are specific requirements that products and services must meet. The following are examples of the parameters Amazon uses to select and feature products with the choice shopping tag.
Well-priced - Items that offer fair or discounted pricing for Amazon shoppers become eligible for the Amazon's Choice tag when they meet the additional criteria for immediate shipping, high ratings, product availability, and fast delivery.
Immediate Shipping - Amazon prides itself on delivering the best products with the least number of customer service issues and product issues (in the shortest amount of time.) Amazon sellers who offer well-priced products with immediate shipping options can find their products featured on Amazon's Choice when they consistently meet and exceed Amazon selling standards and customer expectations.
High Ratings - E-commerce products and services that receive high ratings in customer feedback modules and product reviews posted on Amazon are likely to be featured on Amazon's Choice. This is especially true when products are well-priced and ship out as early as the same day and arrive in good condition. Customers who receive their products faster and, as described, are more likely to leave satisfied reviews and higher ratings than products that are delivered late or not at all.
Product Availability - One of the most important requirements for being featured on Amazon's Choice is the availability of products. When customers choose choice products, they know the products are available in stock for immediate delivery and that they can expect their products to arrive early or on time with speedy delivery.
Fast Delivery - Amazon is one of the fastest shipping and logistics providers in the world. Sellers who regularly take advantage of immediate shipping options can find their products featured on Amazon's Choice when customers receive their orders through fast shipping channels that can deliver some products or services to them as early as the same day.
Savvy sellers on Amazon who are looking to have their products listed on Amazon's Choice must adhere to the products and service standards listed above.
Consistently delivering high-quality products and services on time and achieving high customer ratings is the best way for Amazon sellers to qualify their products for Amazon's Choice.
This coveted badge issued by Amazon isn't able to be purchased. Sellers can not add it to products. Amazon's algorithm and performance reports use smart technology to identify products and services that meet their choice requirements.
The products and services that regularly outperform others within their category in terms of ratings, reviews, and product sales are more likely to be selected and featured on Amazon's Choice.
Sellers who are new to Amazon's e-commerce selling options or those who want to boost product sales to earn eligibility for Amazon's Choice can take advantage of some of the platform's other built-in sales and marketing tools to promote their products.
Sponsored Ads, listing products on Amazon's Deals page, and offering promotions on new products and services can generate more brand awareness, clicks, and sales for products that can eventually reach featured status when they outperform similar products in first-party and third-party sales on Amazon.