The Amazon A9 algorithm is responsible for the way products look in the Amazon search engine, which is powered by AI. Every time you use Amazon's search bar to look for an item, the A9 algorithm is working in the background to bring up the Amazon search engine results.
Some of the key factors that influence this algorithm include product inventory, titles, photos, videos, descriptions, reviews, and A+ Content. The most successful Amazon sellers take this A9 algorithm into account when optimizing listings to drive traffic and sales through high search rankings.
There are more than 12 million items for sale on Amazon, and the A9 algorithm plays an important role in determining the product ranking order in the Amazon search engine. Much like Google's algorithm, the A9 Algorithm uses keywords to determine which results to display first.
However, unlike Google, Amazon A9 not only uses relevant keywords but also sales conversions to determine rankings. By promoting product listings with strong sales, Amazon can increase traffic and conversion rates, starting a cycle as the products that sell more rank higher and so on.
The keys to success with Amazon's AI-powered search engine and A9 algorithm definitely include high volume keyword searches, which are more likely to rank, although they need to be relevant for each product. Sometimes, keywords with a lower search volume and fewer competitors are even better as they can propel a product listing up the ladder faster.
Once the required keywords are in place throughout the product page, the sales conversion rate should be factored in for the best chances of success with the A9 algorithm. A persuasive, optimized product listing with easy-to-read descriptions and keywords, plus a reliable sales history to back it up, is the ideal combination to be picked up by the A9 algorithm.