Gated categories are special selling categories that require permission from Amazon. Certain categories and products being sold on Amazon require approval from the platform before sellers can list them in the marketplace.
According to Amazon, they created gated categories to protect buyers in their marketplace from fraud and make that sure shoppers have access to authentic high-quality items that aren't counterfeited.
A gated category is an Amazon-seller category that allows only approved sellers to sell in it. Using gated categories to sell your Amazon products and services is a great way to increase your visibility and sales. Being able to sell items in exclusive categories approved by Amazon gives sellers an edge in these categories.
They limit buyer and seller access to Amazon-approved products. Sellers who want to list items in these categories should understand that Amazon may impose different restrictions for 1P and 3P sellers using gated products. The products in these categories are subject to gating restrictions and heavily inspected.
Gated categories on Amazon can include the following.
The benefits of selling in this exclusive Amazon category don't end with having gated access. Using gated categories on Amazon allows sellers to manage their Amazon inventory and shipments better. Sellers who use gated categories can group and monitor sales for approved products in Seller Central.
Grouping products into categories makes it easier for buyers shopping in the marketplace to find and buy the gated products they are looking for and increases the likelihood of making sales.
When a buyer clicks on a product in a gated category, they go to the gated products page where they can see all the approved products in that category instead of having to search the marketplace for similar products.
Sellers must complete Amazon's application and approval process before they become eligible to sell gated products.
First-party sellers on Amazon approved to sell gated products can expect to undergo periodic product quality checks and document requests and must comply with platform rules and regulations to avoid losing access to sell in gated categories.
Amazon may also expect sellers to meet new requirements as they change their policies to combat counterfeiting and fraud in the marketplace. Sellers who don't comply with these mandatory requests risk losing their selling status in these categories.
Gated products are products sold within gated categories that have a timer. This timer triggers an email notification that is sent to Amazon sellers after each product sells. Having automated features like email notifications that monitor sales make it easier for Amazon sellers to keep track of inventory for gated products and gated categories. Knowing exact inventory counts and when to restock can help keep your Amazon business growing while keeping your customers happy.
Using gated products with a marketing strategy and closely monitoring product sales in gated categories can help sellers increase Amazon sales. Selling exclusive products in gated categories is an excellent way to increase your product’s visibility and create a sense of urgency for buyers.