Product targeting is a marketing technique used by Amazon sellers to boost their product visibility based on a specific demographic. Statistics show that higher product visibility in product listings, customer reviews, and strategic locations inside and outside of Amazon's billion-dollar e-commerce platform results in higher click-through rates and increased product sales for Amazon sellers.
Using built-in Amazon marketing features for product targeting helps sellers target customers using keyword searches to find specific products in the e-commerce marketplace.
Amazon automated product targeting and ad targeting to make their database of over 12 million products more user-friendly for customers looking for products to buy online.
Amazon sellers can use product targeting for sponsored display ad campaigns and for sponsored product ads.
Product targeting for Sponsored Display ads shows online shoppers' similar or complementary product search results based on the category they are searching in.
When sellers use product targeting with Sponsored Display Ads, Amazon customers in the e-commerce marketplace can see relevant products that match their search queries. They also see automatically generated Amazon deals and savings badges that help drive impromptu buying decisions.
Product targeting can help sellers boost their products showing on Amazon's best sellers list when they appear in conspicuous places across the platform and on third-party websites.
Sellers help their Amazon product listings stand out by organizing their products by best-selling products and star ratings. Amazon also recommends that sellers add A+ content to product listings to increase views, clicks, and sales.
Where Are Product Targeting Ads Displayed on Amazon?
Sellers can market their products in strategic locations on the Amazon platform. Because Amazon is also a publisher, ads published on their platform can be displayed on third-party websites outside of the Amazon marketplace or Amazon store.
One of the main benefits of using ad targeting is that Amazon automates ad placement making it easier for customers to find and buy products.
The following are examples of where product targeting ads are displayed.
How to Use Product Targeting for Sponsored Products
Sponsored Products show individual product listings in Amazon's search results. Amazon marketers use product targeting for sponsored products and the Campaign Manager to learn which products are trending in the marketplace by researching product ASINs.
ASIN research can also tell sellers what their competitors' best-selling products are and give insights on how to set up similar targets to improve product click-through rates and boost their Amazon profits.
Amazon product targeting benefits individual sellers and stores when their best-selling products appear in category search results next to similar results from popular and well-known brands from successful Amazon sellers.
The product targeting process uses ASIN numbers to target specific products already selling in the marketplace.
Once sellers have completed the steps required by the Amazon Brand Registry, they gain access to all the free built-in marketing and seller tools connected to the Amazon Store. This includes gaining access to creating ASIN-based product listings.
New Amazon sellers may have heard the term ASIN. The Amazon Standard Identification Number is a unique alphanumeric identifier that differentiates the over 12 million products currently listed on Amazon's Marketplace by assigning each product its own unique identifier.
Amazon recommends using Sponsored Products listings with ASINs as an affordable cost-per-click solution when you advertise before using other types of paid advertising to boost engagement and sales. It drives brand awareness and increases engagement.
According to Amazon, sellers who used its Sponsored Products Ads with targeting features to manage performance see more than a forty percent increase in sales after activating this built-in marketing feature that uses its proprietary ASIN system to identify products.
They make Sponsored Product marketing tools available for professional sellers, vendors, and authors to promote individual product listings and services on the Amazon marketplace.
The first step to tapping into Amazon's global e-commerce network, where millions of customers engage, is to create an Amazon seller account.