SmartScout Logo
Why SmartScout?
Why SmartScout for
amazon sellers
Online Arbitrage
See all the products that'll be profitable before shopping for deep discounts.
Private Label Sellers
Identify the perfect white-label products to sell and where to advertise them. 
Wholesale
Discover all the hidden wholesale-friendly brands and the products they offer.  
Why SmartScout for
Service Providers
Business Buyers
Target Amazon businesses that meet every single one of your buying requirements.
Marketing Agencies
Pitch your services to the brands with the biggest potential for growth.
Features
SmartScout's feature set
Categories & Brands
All the brands on Amazon in a database with unmatched brand-specific filters
brands
All the brands on Amazon in a database with unmatched brand-specific filters
Brand Score
A score showing the average quality of content on all the product pages of a specific brand
subcategory-icon
Subcategories
Every Amazon datapoint organized perfectly by its thousands of subcategories
traffic-icon
Traffic Graph
A visual graph that shows any products "frequently bought together" connections
Products
An Amazon product database that's integrated seamlessly into all our finders
traffic-icon
Traffic Flow
A table of any products "frequently bought together" relations sortable by traffic strength
product history icon
Product History
Multiple data timelines of any product built right into our product database
seller-icon
Seller Tools
A searchable geographical map, database, and product view of all the Amazon sellers across the world
fba-calculator-icon
FBA Calculator
A powerful calculator that can quickly show the ROI of any product sold on Amazon
seller-icon
Seller Search
A complete Amazon seller database that can be filtered and sorted by more than 20 data points
adpsy-icon
Ad Spy
Uncover the metrics behind all of your competitors search terms
upc-scanner-icon
UPC Scanner
Import product lists and instantly discover the most profitable
Keyword Detective
Rank tracking, product relevancy, search term intent, and competitor analysis all in one place!
Search terms Relevancy
Use search terms to target Amazon products and bring them to the front page
Scope
Historical revenue of brands and sellers across the entire marketplace
Resources
RESOURCES & DISCOVERY
SmartScout University
Learn how to leverage SmartScout's unique and powerful tools to become a profitable Amazon seller. 
Industry Reports
Stay up to date on all the trends, analytics, and insights of Amazon with exclusive reports from SmartScout.
Seller Key Terms
If you're looking to make a sale on Amazon, then it's time that we teach your brain on how to speak "Amazon".
SmartScout Blog
Explore our library of information that examines every aspect of selling and working with businesses on Amazon.
Seller MapPricingSee a Demo
Free Trial
Log In
SmartScout Glossary
/
A-E
/
Ad Targeting or Product Targeting

Ad Targeting or Product Targeting

What is Product Targeting or "Ad Targeting" on Amazon?

‍

Product targeting is a marketing technique used by Amazon sellers to boost their product visibility based on a specific demographic.  Statistics show that higher product visibility in product listings, customer reviews, and strategic locations inside and outside of Amazon's billion-dollar e-commerce platform results in higher click-through rates and increased product sales for Amazon sellers. 

‍

Using built-in Amazon marketing features for product targeting helps sellers target customers using keyword searches to find specific products in the e-commerce marketplace. 

‍

Amazon automated product targeting and ad targeting to make their database of over 12 million products more user-friendly for customers looking for products to buy online.

 

Amazon sellers can use product targeting for sponsored display ad campaigns and for sponsored product ads. 

‍

How to Use Product Targeting for Sponsored Display Ads on Amazon

‍

Product targeting for Sponsored Display ads shows online shoppers' similar or complementary product search results based on the category they are searching in. 

‍

When sellers use product targeting with Sponsored Display Ads, Amazon customers in the e-commerce marketplace can see relevant products that match their search queries. They also see automatically generated Amazon deals and savings badges that help drive impromptu buying decisions. 

‍

Product targeting can help sellers boost their products showing on Amazon's best sellers list when they appear in conspicuous places across the platform and on third-party websites. 

‍

Sellers help their Amazon product listings stand out by organizing their products by best-selling products and star ratings. Amazon also recommends that sellers add A+ content to product listings to increase views, clicks, and sales. 

‍

Where Are Product Targeting Ads Displayed on Amazon?

‍

Sellers can market their products in strategic locations on the Amazon platform. Because Amazon is also a publisher, ads published on their platform can be displayed on third-party websites outside of the Amazon marketplace or Amazon store. 

‍

One of the main benefits of using ad targeting is that Amazon automates ad placement making it easier for customers to find and buy products. 

‍

The following are examples of where product targeting ads are displayed. 

‍

  • Shopping Results Pages - Customers see keyword-based search results that feature ads with product targeting activated on Amazon's shopping results pages. 
  • Next to Customer Reviews on Product Listings - Targeted products stand out when they appear next to top-rated customer reviews inside Amazon product listings on the platform and on third-party websites like Google. 
  • Product Detail Pages - Customers searching for top-rated products can find targeted product information on product detail pages for similar products listed on Amazon. Product sales increase when customers opt to purchase the products and services displayed in targeted ads placed by Amazon.

‍

How to Use Product Targeting for Sponsored Products 

‍

Sponsored Products show individual product listings in Amazon's search results. Amazon marketers use product targeting for sponsored products and the Campaign Manager to learn which products are trending in the marketplace by researching product ASINs. 

‍

ASIN research can also tell sellers what their competitors' best-selling products are and give insights on how to set up similar targets to improve product click-through rates and boost their Amazon profits. 

‍

Amazon product targeting benefits individual sellers and stores when their best-selling products appear in category search results next to similar results from popular and well-known brands from successful Amazon sellers.

‍

The product targeting process uses ASIN numbers to target specific products already selling in the marketplace.  

‍

What is an Amazon Standard Identification Number Used For? 

‍

Once sellers have completed the steps required by the Amazon Brand Registry, they gain access to all the free built-in marketing and seller tools connected to the Amazon Store. This includes gaining access to creating ASIN-based product listings. 

‍

New Amazon sellers may have heard the term ASIN. The Amazon Standard Identification Number is a unique alphanumeric identifier that differentiates the over 12 million products currently listed on Amazon's Marketplace by assigning each product its own unique identifier. 

‍

Amazon recommends using Sponsored Products listings with ASINs as an affordable cost-per-click solution when you advertise before using other types of paid advertising to boost engagement and sales. It drives brand awareness and increases engagement. 

‍

According to Amazon, sellers who used its Sponsored Products Ads with targeting features to manage performance see more than a forty percent increase in sales after activating this built-in marketing feature that uses its proprietary ASIN system to identify products. 

‍

They make Sponsored Product marketing tools available for professional sellers, vendors, and authors to promote individual product listings and services on the Amazon marketplace. 

‍

The first step to tapping into Amazon's global e-commerce network, where millions of customers engage, is to create an Amazon seller account. 

‍

Business Buyers
Back
SmartScout logo
Instagram logoYoutube logoLinkedIn logoFacebook logoSpotify logo
Why SmartScout?
online arbitragePrivate label sellersWholesaleBusiness BuyersMarketing Agencies
FeaturesbrandssubcategoriesProductsproducts historyFBA calculatorBrand ScoreTraffic GraphTraffic FlowSeller Toolsseller searchAdSpyUPC ScannerKeyword DetectiveSearch terms Relevancy
Scope
ResourcesPricingSeller Map (Preview)SmartScout universityindustry reportsSeller Key TermssmartScout blogsmartScout NewslettersmartScout Accuracy
company
about usrequest a demoBecome an affiliatecareersSmartScout API
Back to top
up arrowup arrow
SmartScout Alternatives
Amazon Software Comparison
Amazon Selling Guides
Copyright 2023. All Rights Reserved.
Terms of UsePrivacy PolicyRefund Policy