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SmartScout Glossary
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Opportunity Score

Opportunity Score

What Is an Opportunity Score for Amazon Sellers?

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Opportunity scores measure how likely a product is to sell on Amazon. They're calculated using a variety of factors, including seller ratings, past sales data, and competitor activity.

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How Amazon Sellers Increase Opportunity Scores

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As an Amazon seller, success on the platform comes down to finding the right products and selling them at the right price.

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If you're selling on Amazon, you need to know your opportunity score. It's a number that affects your profitability and how much money you make.

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An increased opportunity score does not guarantee a higher income - it's just one factor that contributes to profitability. To increase your score, create high-quality content, for example.

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Amazon considers a variety of other factors when determining your opportunity scores, such as the quality of your listings and the amount of traffic you generate.

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New sellers looking to increase their income on Amazon should adhere to platform scoring guidelines for content, product listings, and fulfillment using FBA services.

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Why Is an Opportunity Score Important: Increase Your Amazon Opportunity Score

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Opportunity scoring is a part of Amazon's outcome-driven innovation that measures how likely a product will sell on Amazon given the current conditions, including pricing, what items are being offered for sale for a given product and whether FBA fulfillment services are available by ASIN.

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Knowing your opportunity score is essential for making informed decisions about which products to sell and how to achieve your desired outcome.

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By focusing on selling high-value, profitable items, you're more likely to reach your business goals and see positive results as the Amazon algorithm sends more customers your way.

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Find Your Opportunity Score

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If you're an Amazon seller, you know that success is all about finding and seizing opportunities. And what better way to do that than by using the "The Get Seller Scan" feature on the Sellers Dashboard is a tool that will provide Amazon product managers with information about your sales, inventory, and other related stats.

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Use this data to improve your business and increase your chances of selling more products via Amazon's algorithm.

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Improve Your Opportunity Score

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Improving your Amazon Seller Central opportunity score is key to success on the platform. There are several ways to do this, but the first step is checking your account for opportunities.

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Reviewing and deleting unwanted orders can improve your chance of being selected for future sales cycles. Fulfilling customers' orders quickly and accurately can also help.

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Product managers keeping an up-to-date inventory can help you be highlighted in search results when customers are looking for specific products.

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Amazon sellers can find their opportunity score by going to Seller Central and then navigating to Products > View Sellers' Opportunities.

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This will show you the percentage of products your product has generated sales compared to other sellers' products. The higher the score, the more likely your product will generate sales.

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Best Practices for Selling on Amazon

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Make sure you prioritize your goals and target specific markets when launching your product. This will help you stay focused and invest your time and money in the right places.

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Use Amazon Seller Central, which is an all-inclusive platform that's tailored specifically for sellers. This way, you can save time on the backend by managing your listings, orders, payments, and shipping from one central location.

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Is It Worth Investing in Tools To Sell More Products on Amazon?

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Yes, it is worth investing in tools to help you sell more products on Amazon. You can improve your business in several ways by using Seller Central or Fulfillment by Amazon.

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For example, by using Seller Central, you can track the performance of your product in real-time, optimize shipping times and fees, and find new markets for your products.

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Seller Central provides sellers a central hub where they can manage all aspects of their business from one place. Investing in tools like Seller Central is a great idea to increase your sales and make more money.

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Understanding your opportunity score can help sellers identify which selling channels are most promising for your business and improve your chances of success. In addition, enhancing your opportunity score can help you increase your sales and profitability.

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