SmartScout Logo
Why SmartScout?
Why SmartScout for
amazon sellers
Online Arbitrage
See all the products that'll be profitable before shopping for deep discounts.
Private Label Sellers
Identify the perfect white-label products to sell and where to advertise them. 
Wholesale
Discover all the hidden wholesale-friendly brands and the products they offer.  
Why SmartScout for
Service Providers
Business Buyers
Target Amazon businesses that meet every single one of your buying requirements.
Marketing Agencies
Pitch your services to the brands with the biggest potential for growth.
Features
SmartScout's feature set
Categories & Brands
All the brands on Amazon in a database with unmatched brand-specific filters
brands
All the brands on Amazon in a database with unmatched brand-specific filters
Brand Score
A score showing the average quality of content on all the product pages of a specific brand
subcategory-icon
Subcategories
Every Amazon datapoint organized perfectly by its thousands of subcategories
traffic-icon
Traffic Graph
A visual graph that shows any products "frequently bought together" connections
Products
An Amazon product database that's integrated seamlessly into all our finders
traffic-icon
Traffic Flow
A table of any products "frequently bought together" relations sortable by traffic strength
product history icon
Product History
Multiple data timelines of any product built right into our product database
seller-icon
Seller Tools
A searchable geographical map, database, and product view of all the Amazon sellers across the world
fba-calculator-icon
FBA Calculator
A powerful calculator that can quickly show the ROI of any product sold on Amazon
seller-icon
Seller Search
A complete Amazon seller database that can be filtered and sorted by more than 20 data points
adpsy-icon
Ad Spy
Uncover the metrics behind all of your competitors search terms
upc-scanner-icon
UPC Scanner
Import product lists and instantly discover the most profitable
Keyword Detective
Rank tracking, product relevancy, search term intent, and competitor analysis all in one place!
Search terms Relevancy
Use search terms to target Amazon products and bring them to the front page
Scope
Historical revenue of brands and sellers across the entire marketplace
Resources
RESOURCES & DISCOVERY
SmartScout University
Learn how to leverage SmartScout's unique and powerful tools to become a profitable Amazon seller. 
Industry Reports
Stay up to date on all the trends, analytics, and insights of Amazon with exclusive reports from SmartScout.
Seller Key Terms
If you're looking to make a sale on Amazon, then it's time that we teach your brain on how to speak "Amazon".
SmartScout Blog
Explore our library of information that examines every aspect of selling and working with businesses on Amazon.
Seller MapPricingSee a Demo
Free Trial
Log In
SmartScout Glossary
/
K-O
/
Opportunity Score

Opportunity Score

What Is an Opportunity Score for Amazon Sellers?

‍

Opportunity scores measure how likely a product is to sell on Amazon. They're calculated using a variety of factors, including seller ratings, past sales data, and competitor activity.

‍

How Amazon Sellers Increase Opportunity Scores

‍

As an Amazon seller, success on the platform comes down to finding the right products and selling them at the right price.

‍

If you're selling on Amazon, you need to know your opportunity score. It's a number that affects your profitability and how much money you make.

‍

An increased opportunity score does not guarantee a higher income - it's just one factor that contributes to profitability. To increase your score, create high-quality content, for example.

‍

Amazon considers a variety of other factors when determining your opportunity scores, such as the quality of your listings and the amount of traffic you generate.

‍

New sellers looking to increase their income on Amazon should adhere to platform scoring guidelines for content, product listings, and fulfillment using FBA services.

‍

Why Is an Opportunity Score Important: Increase Your Amazon Opportunity Score

‍

Opportunity scoring is a part of Amazon's outcome-driven innovation that measures how likely a product will sell on Amazon given the current conditions, including pricing, what items are being offered for sale for a given product and whether FBA fulfillment services are available by ASIN.

‍

Knowing your opportunity score is essential for making informed decisions about which products to sell and how to achieve your desired outcome.

‍

By focusing on selling high-value, profitable items, you're more likely to reach your business goals and see positive results as the Amazon algorithm sends more customers your way.

‍

Find Your Opportunity Score

‍

If you're an Amazon seller, you know that success is all about finding and seizing opportunities. And what better way to do that than by using the "The Get Seller Scan" feature on the Sellers Dashboard is a tool that will provide Amazon product managers with information about your sales, inventory, and other related stats.

‍

Use this data to improve your business and increase your chances of selling more products via Amazon's algorithm.

‍

Improve Your Opportunity Score

‍

Improving your Amazon Seller Central opportunity score is key to success on the platform. There are several ways to do this, but the first step is checking your account for opportunities.

‍

Reviewing and deleting unwanted orders can improve your chance of being selected for future sales cycles. Fulfilling customers' orders quickly and accurately can also help.

‍

Product managers keeping an up-to-date inventory can help you be highlighted in search results when customers are looking for specific products.

‍

Amazon sellers can find their opportunity score by going to Seller Central and then navigating to Products > View Sellers' Opportunities.

‍

This will show you the percentage of products your product has generated sales compared to other sellers' products. The higher the score, the more likely your product will generate sales.

‍

Best Practices for Selling on Amazon

‍

Make sure you prioritize your goals and target specific markets when launching your product. This will help you stay focused and invest your time and money in the right places.

‍

Use Amazon Seller Central, which is an all-inclusive platform that's tailored specifically for sellers. This way, you can save time on the backend by managing your listings, orders, payments, and shipping from one central location.

‍

Is It Worth Investing in Tools To Sell More Products on Amazon?

‍

Yes, it is worth investing in tools to help you sell more products on Amazon. You can improve your business in several ways by using Seller Central or Fulfillment by Amazon.

‍

For example, by using Seller Central, you can track the performance of your product in real-time, optimize shipping times and fees, and find new markets for your products.

‍

Seller Central provides sellers a central hub where they can manage all aspects of their business from one place. Investing in tools like Seller Central is a great idea to increase your sales and make more money.

‍

Understanding your opportunity score can help sellers identify which selling channels are most promising for your business and improve your chances of success. In addition, enhancing your opportunity score can help you increase your sales and profitability.

‍

Back
SmartScout logo
Instagram logoYoutube logoLinkedIn logoFacebook logoSpotify logo
Why SmartScout?
online arbitragePrivate label sellersWholesaleBusiness BuyersMarketing Agencies
FeaturesbrandssubcategoriesProductsproducts historyFBA calculatorBrand ScoreTraffic GraphTraffic FlowSeller Toolsseller searchAdSpyUPC ScannerKeyword DetectiveSearch terms Relevancy
Scope
ResourcesPricingSeller Map (Preview)SmartScout universityindustry reportsSeller Key TermssmartScout blogsmartScout NewslettersmartScout Accuracy
company
about usrequest a demoBecome an affiliatecareersSmartScout API
Back to top
up arrowup arrow
SmartScout Alternatives
Amazon Software Comparison
Amazon Selling Guides
Copyright 2023. All Rights Reserved.
Terms of UsePrivacy PolicyRefund Policy