Amazon Ad impressions are key metrics that tell Amazon sellers how many times they have displayed a seller's ad on the screen to shoppers.
The more impressions sellers get, the more likely Amazon shoppers are to be interested in their products or services.
Customers who return and repeatedly view ad information are more likely to return to buy the item when their buyer's journey is complete. Use Amazon ad impressions as an inbound marketing tool to reach more customers already looking for the products and services you sell online.
One bonus of using Amazon ads this way is that the content in your ads can walk customers through their buyer's journey step-by-step, leading to an increase in conversions as they gain trust in your Amazon business.
Whether customers click on your Amazon ads and buy your products the same day, one thing is for certain, the more Amazon shoppers see your ads and become familiar with your brand, the more likely they are to develop enough trust and make a purchase from your Amazon store.
Mastering the techniques behind Amazon advertising is one of the best ways for Amazon sellers to generate more Amazon ad impressions and boost sales on Amazon's global platform.
Understanding the stages of the buyer's journey is one free marketing strategy Amazon advertisers use to provide online shoppers with value-added information that helps them progress to the final stage of their buyer's journey, which is completing a purchase.
According to HubSpot, the three stages of the buyer's journey include the awareness, consideration, and decision-making stages. Advertisers who want to increase their ad impressions should create targeted and keyword-researched ads that answer the questions buyers have for each stage in their journey.
Customers in the beginning stages of their journey have likely just realized they have an issue they need to resolve and will begin researching online to find solutions to their problem.
For example, a customer whose vacuum cleaner just stopped working will probably search online for keywords like "vacuum cleaner repair near me" or "new vacuum near me."
Keyword targeted searches will return the best results for customers that match their query. Most search engines will return Amazon ads and Amazon product listings at the top of their search page. This is exactly where Amazon advertisers want their products to show up!
Make it easy for customers to find the products and services you offer using Amazon's built-in advertising features. Potential customers see ads on product listing pages and search results pages.
The following are a few tips from Amazon advertising experts that can help Amazon sellers increase their Amazon ad impressions.
Product ads, product descriptions, and product details pages should all contain relevant descriptions and the same keywords to appear at the top of Amazon search results. Use pay-per-click advertising with well-researched keywords to boost your ad impressions.
If these listings don't match, your ads are less likely to be shown to potential customers looking for products matching your keywords.
Optimizing your Amazon ads to cover each stage of the buyer's journey can educate your customers about the benefits of using your products and services, provide key specifications and pricing, and fill customers in on sales or deals such as including free shipping with their purchase.
Boost your Amazon Ad impressions by creating new cost-per-click campaigns that are filled with quality content to attract the attention of buyers searching online for your product's keywords.
SEO experts say when you're ready to advertise, start by using about 40 keywords. Gradually expand your keyword targeting as you learn to understand your buyer's behavior and what keywords they used to create an impression on your product pages.
Using a combination of automatic targeting and manual targeting ads for sponsored products will help you narrow down the best keywords to drive your traffic to your product pages and increase your Amazon Ad impressions.