A category within Amazon is a specific class of products grouped into one. There are many subcategories within each category. On Amazon, there are 33 categories. However, not all of them are categories a seller can just jump in and sell on. Many have selling guidelines with a few categories specific to Amazon or their partners only. Each category houses many additional subcategories within.
Amazon categories are a great way for sellers to organize their products by topic. This can make it easier for buyers to find the product they're looking for, and it can also help you rank higher in search engine results pages (SERPs).
When creating your Amazon categories, be sure to select a specific focus or objective of your product. For example, if you sell kitchen knives, you might choose knife-related categories such as chef's knives, steak knives, etc. You could also create subcategories within these main categories based on different uses or purposes - like kitchen shears specifically designed for cutting fruits and vegetables.
Once you've created your Amazon category structure, be sure to add all of your products into those appropriate spots using the Add Product feature on Seller Central. This will automatically populate information about each item such as its price and seller rating (if applicable). You don't need to manually enter this information every time; simply click the Update button once everything looks correct.
Sellers can add products to different categories on Amazon by using the "Add to a Category" button on product pages. This will allow sellers to organize their items into specific Marketplace Categories, like Home & Kitchen, Clothing, or Toys & Games. Once you've added a product to a category, it will be listed under that category's subcategories. You can also create custom listing templates for each of your Marketplace Categories in order more easily categorize and list your items.
One common mistake that Amazon sellers make is categorizing their products using the wrong keyword. For example, an Amazon seller might choose to sell textbooks using the keyword "book," when they should have chosen a related keyword like "education" or "learning." Another common mistake that Amazon sellers make is not optimizing their listings for search engines. By optimizing their listings, they can help increase traffic to their product pages and generate more sales opportunities.
One way to determine which products to put in specific categories is by considering what their primary functions are. For example, if you sell items that can be used as decorations or gifts, then you will put those products in the category of "decorations." If, on the other hand, your product is meant for use outside of the home (like a tool), then it would likely belong under one of the other main categories such as "household," "tools," or "outdoor activities."
Are there any limits to how many categories an Amazon seller can create? There are no explicit limits to the number of categories an Amazon seller can create, but it's generally recommended that you limit yourself to around 10-15 different categories. This will help ensure that your products are found by customers more easily and reduce the amount of time you need to spend on marketing campaigns.
There are many ways to optimize content for a specific category. Some tips include keyword research, creating titles that accurately reflect the topic, and using keywords throughout the text. Additionally, it can be helpful to create infographics or lists that are easy to browse and contain key points related to the topic.
When you create a clearly defined category selling your products, it can make it easier for potential buyers to find what they are looking for. It also gives you a way to better organize your products and make them more accessible.
To create a category on Amazon, go to the "Categories" section of your account and select the "+" sign in front of the "Create a New Category" box. Type in what you would like to call your new product category and then press the "Create Category" button.