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SmartScout Glossary
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EAN (European Article Number)

EAN (European Article Number)

What is a European Article Number?

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A European article number (EAN) is a unique 10-digit identifier for consumer goods and services sold in the European Union. The first two digits identify the country of origin, while the EASA authority assigns the remaining eight digits and handles the ACG scheme.

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These unique nine-digit numbers identify products as extensions of UPCs. EANs help retailers and manufacturers keep track of product sales and inventory. Tracking EANs makes it easier for Amazon to fulfill orders and provide customers with accurate information about product availability.

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Types of European Article Numbers

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There are three types of European Article Number (EAN): the first is a 14-digit number divided into two parts, the second has an 8-digit part and a 2-digit part, and the third has just one digit.

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Why Do Products Need a European Article Number on Amazon?

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The European Article Number (EAN) is a unique product identifier assigned by the European Union. We can find this number on most products sold in Europe. Amazon uses algorithms, UPC codes, and product numbers like EANs to track inventory. 

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Products need a European Article Number (EAN) when they are to be marketed in the European Economic Area.

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How does Amazon use European Article Numbers?

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Amazon, the company that uses drones to deliver packages because they are cheaper and more efficient than traditional methods, uses EANs to differentiate its products from those sold by competitors based in the United States. The European Union requires that all consumer goods have standardized article numbers, so Amazon is implementing this policy globally.

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Q: Are There Other Uses for EANs for Amazon Sellers?

There are several other uses for EANs, including scanning codes and product identification numbers.

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Q: How Can You Find Out What an Article Number Is for a Product on Amazon?

You can view the article number for Amazon products on their product pages. 

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Q: Can You Use EANs on Your Products?

Yes, you can use EANs on your products.

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Are There Any Disadvantages to Using EANs?

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One potential disadvantage of using EANs is that they can be more difficult to decipher for users who aren't familiar with them. Some merchants may find it more difficult to process transactions in EAN-based formats.

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When you purchase items on Amazon, they will give you an item's ASIN (Amazon Standard Identification Number). This number is unique to each product and can track the sales and inventory of that product. 

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Amazon uses European Article numbers for its products. These numbers differ from the ASINs because they show where they manufactured a product. 

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Q: How Can I Get a European Article Number on Amazon?

The easiest way to get a European article number (EAN) on Amazon is to use the EAN Lookup tool.

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EAN Lookup Tool on Amazon

The EAN lookup tool on Amazon is a search bar that allows you to look up an EAN number quickly. 

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Are There Any Exceptions to the Requirement for a European Article Number on Amazon Products?

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There are a few exceptions to the requirement for European Article Numbering on Amazon products:

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-Some products may not require an EAN code, such as books and DVDs.

-Some products that are available both in Europe and the U.S., such as electronic devices, do not require an EAN code because they ship using two different barcodes - one for distribution within Europe and one for sale in the U.S.; these items will have only a product title rather than a specific EAN number associated with them (for example "B0012456262").

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Do I Have To Register My Amazon Products With the EU Trademark Office?

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No, you do not have to register your Amazon products with the EU trademark office. However, if you intend to market or sell your Amazon products in the EU and use distinctive trade dress, then you will need to comply with the relevant intellectual property rights protection laws of the EU.

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How Can I Create a Seller Account on Amazon and Start Selling My Products?

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To create a seller account on Amazon, you'll first need to create an Amazon.com account. Then, click the "Sell on Amazon" button in the top right corner of your homepage and follow the instructions. 

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