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SmartScout Glossary
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Seller Feedback

Seller Feedback

What is Seller Feedback on Amazon?

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Seller Feedback is a rating system that Amazon uses to help buyers and sellers communicate with each other.

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For example, sellers can provide feedback for positive or negative transactions, and buyers can give ratings for how helpful the seller was during the transaction.

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What Are the Different Ways To Receive Seller Feedback on Amazon?

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There are three ways to receive Seller Feedback on Amazon:

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1. Through the Amazon Seller Central platform
2. From your orders
3. Via email

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How Do Sellers Get Feedback Through Seller Central?

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Sellers can get feedback through Seller Central by submitting a request for feedback. When you submit a request for feedback, Amazon will give you a rating and review of your transaction. You can also view the ratings and reviews of other sellers who have submitted requests for feedback.

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Positive vs. Negative Feedback

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Sellers can receive positive or negative customer feedback from their orders through various methods, such as shipping labels, order confirmation emails, Amazon messages (including contact forms), and product ratings on the Buyer's Review Ratings page.

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How Do Amazon Sellers Get Feedback via Email?

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When sellers elect to receive feedback via email, Amazon will send them a message with the rating and review of their transaction.

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How Do I Rate My Seller Feedback?

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When you rate your seller feedback, you're allowing other Amazon shoppers to help you decide whether or not they would recommend purchasing from this seller in the future.

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Ratings can be positive (5-star), negative (1-star), or undecided (3-or 4-stars).

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How Buyers Submit Positive or Negative Seller Feedback Ratings

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To rate sellers, buyers can go to the 'Positive' and 'Negative' sections of each seller's page in Seller Central and click on the appropriate button.

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Then they will be taken to a form where they can enter their feedback text without leaving their review. Ratings from orders through your buyer dashboard also count towards ratings for your seller.

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How Amazon Calculates Seller Feedback Scores

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Amazon evaluates Seller Feedback scores using a weighted formula that considers the number of ratings, the severity of the rating, and how long it has been since the rating was given.

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Benefits of High Seller Feedback Scores

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The benefits of high Seller Feedback scores include the following:

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  1. Increased visibility for your seller account
  2. More customers who trust your products and are likely to buy from you
  3. Faster order processing times
  4. Prompt response to support requests

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What Are The Benefits of Increased Visibility for Amazon Seller Accounts?

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The benefits of increased visibility for Amazon seller accounts include the following:

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  1. More potential customers who can find and buy your products
  2. Higher average order value among buyers who purchase from you
  3. Increased brand reputation

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What Are The Benefits of Faster Order Processing Times for Sellers?

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The benefits of faster order processing times for sellers include:

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  1. Less time spent waiting on orders to be processed.
  2. Reduced errors associated with order processing.
  3. Happier customers who wait less time for their Amazon orders to arrive.

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What Are The Benefits of Having An Increased Seller Reputation on Amazon?

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The benefits of having a high-selling reputation on Amazon can include increased conversion rates among buyers who are familiar with your products and an influx of more potential customers who are likely to buy from you.

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What Are Conversion Rates on Amazon?

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Conversion rates on Amazon are the percentage of buyers who complete a purchase after clicking on one of your product listings.

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What Are Some of the Consequences of Not Receiving High Seller Feedback Scores on Amazon?

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The consequences of not receiving high Seller Feedback scores on Amazon can include the following negative effects:

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  1. Lower seller rankings.
  2. Losing business to competitors with better seller ratings.
  3. Slows down the rate of order processing.
  4. Lower sale commission payments from orders.
  5. Less visibility for your Amazon seller account.

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How can I improve my chances of receiving positive Seller Feedback scores on Amazon?

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There are a few things sellers can do to improve their chances of receiving positive Seller Feedback scores on Amazon.

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These include:

  • Following Amazon's Guidelines for Selling on Amazon
  • Keeping your inventory and sales channels updated
  • Responding to support requests promptly

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What Should I Do if I Am Concerned About My Feedback Rating on Amazon?

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If you are concerned about your feedback rating on Amazon, feel free to contact customer service through Seller Central.

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