Seller Feedback is a rating system that Amazon uses to help buyers and sellers communicate with each other.
For example, sellers can provide feedback for positive or negative transactions, and buyers can give ratings for how helpful the seller was during the transaction.
There are three ways to receive Seller Feedback on Amazon:
1. Through the Amazon Seller Central platform
2. From your orders
3. Via email
Sellers can get feedback through Seller Central by submitting a request for feedback. When you submit a request for feedback, Amazon will give you a rating and review of your transaction. You can also view the ratings and reviews of other sellers who have submitted requests for feedback.
Sellers can receive positive or negative customer feedback from their orders through various methods, such as shipping labels, order confirmation emails, Amazon messages (including contact forms), and product ratings on the Buyer's Review Ratings page.
When sellers elect to receive feedback via email, Amazon will send them a message with the rating and review of their transaction.
When you rate your seller feedback, you're allowing other Amazon shoppers to help you decide whether or not they would recommend purchasing from this seller in the future.
Ratings can be positive (5-star), negative (1-star), or undecided (3-or 4-stars).
To rate sellers, buyers can go to the 'Positive' and 'Negative' sections of each seller's page in Seller Central and click on the appropriate button.
Then they will be taken to a form where they can enter their feedback text without leaving their review. Ratings from orders through your buyer dashboard also count towards ratings for your seller.
Amazon evaluates Seller Feedback scores using a weighted formula that considers the number of ratings, the severity of the rating, and how long it has been since the rating was given.
The benefits of high Seller Feedback scores include the following:
The benefits of increased visibility for Amazon seller accounts include the following:
The benefits of faster order processing times for sellers include:
The benefits of having a high-selling reputation on Amazon can include increased conversion rates among buyers who are familiar with your products and an influx of more potential customers who are likely to buy from you.
Conversion rates on Amazon are the percentage of buyers who complete a purchase after clicking on one of your product listings.
The consequences of not receiving high Seller Feedback scores on Amazon can include the following negative effects:
There are a few things sellers can do to improve their chances of receiving positive Seller Feedback scores on Amazon.
If you are concerned about your feedback rating on Amazon, feel free to contact customer service through Seller Central.