Everyone knows that the best sellers on Amazon are the ones with the biggest, most-reputable Seller Accounts. The more famous your brand is, the more trust customers have in making a purchase from a reliable source. But beyond that, how can you tell if your product is going to be a great seller on Amazon?
After all, not every item gets 5 stars from everyone. The way to identify whether your product is going to be a great seller is by understanding what makes some Amazon sellers so successful that they qualify for the Best Sellers Rank (BSR) on Amazon.
The Best Sellers Algorithm is the algorithm that Amazon uses to rank and list new products. They do not set this algorithm in stone and is subject to change. The algorithm looks at several factors when ranking products, including how often customers buy from you, how much you’ve sold, and your reputation for quality.
The bestsellers algorithm takes these factors into consideration when determining what products to list in the first place. But beyond just looking at how often people make purchases from you, Amazon also considers how often they buy from you and from other brands that you’ve listed.
At the heart of the best sellers, the algorithm is trust. Amazon wants customers to trust that when they click on a product from Amazon listings, they’re actually purchasing from the product’s true owner. If a customer purchases a product from an Amazon listing and later discovers that the seller is using a third party to list their products, that customer is likely to leave an unfavorable review. As such, you can see how this algorithm is critical to Amazon’s success. Without the trust that customers have in Amazon to rank and list the best items for sale, the company wouldn’t be able to function.
The best seller rank is determined by Amazon based on sales data from a period. It's important to note that the rank only reflects how well your product is selling relative to other products in its category, not against all products sold on Amazon. So while an item with a high ranking may be doing better than usual, it doesn't mean it's any better or worse than any other product on the site.
To get your product ranked for bestseller status, you first need to create and submit accurate inventory reports every week. You also need to make sure that your listings are correctly categorized and optimized for search (including using keyword-rich titles and descriptions), have good images that represent both the product and what buyers will see when they browse through your listing, and meet all other customer satisfaction requirements as outlined by Amazon.
Finally, monitor your sale activity closely so that you can react quickly if something changes - like increased competition from another seller -and adjust tactics accordingly.
The bests sellers algorithm is a crucial part of the Amazon machine. It’s designed to rank products quickly and efficiently, and it relies on a lot of data to do so. The algorithm’s track record of success, along with the volume of sales committed to it, means it’s incredibly accurate at ranking products and predicting sales performance. The bestsellers algorithm can also be used to boost your shop’s rankings even more.
By understanding how it works and how you can tweak it to your advantage, you can maximize your chances of success. If your brand isn’t a household name yet, or you’re just an unknown quantity, you can still access the best sellers algorithm and benefit from the trust and confidence that comes with being a top-ranking seller on Amazon. We hope this guide helps you identify what makes products successful on Amazon and enables you to start marketing and selling more effectively.
If you're serious about becoming an Amazon seller, then you will need to create an Amazon seller's account. This is a necessary step if you want to sell your products through a popular e-commerce website.