SmartScout Logo
Why SmartScout?
Why SmartScout for
amazon sellers
Online Arbitrage
See all the products that'll be profitable before shopping for deep discounts.
Private Label Sellers
Identify the perfect white-label products to sell and where to advertise them. 
Wholesale
Discover all the hidden wholesale-friendly brands and the products they offer.  
Why SmartScout for
Service Providers
Business Buyers
Target Amazon businesses that meet every single one of your buying requirements.
Marketing Agencies
Pitch your services to the brands with the biggest potential for growth.
Features
SmartScout's feature set
Categories & Brands
All the brands on Amazon in a database with unmatched brand-specific filters
brands
All the brands on Amazon in a database with unmatched brand-specific filters
Brand Score
A score showing the average quality of content on all the product pages of a specific brand
subcategory-icon
Subcategories
Every Amazon datapoint organized perfectly by its thousands of subcategories
traffic-icon
Traffic Graph
A visual graph that shows any products "frequently bought together" connections
Products
An Amazon product database that's integrated seamlessly into all our finders
traffic-icon
Traffic Flow
A table of any products "frequently bought together" relations sortable by traffic strength
product history icon
Product History
Multiple data timelines of any product built right into our product database
seller-icon
Seller Tools
A searchable geographical map, database, and product view of all the Amazon sellers across the world
fba-calculator-icon
FBA Calculator
A powerful calculator that can quickly show the ROI of any product sold on Amazon
seller-icon
Seller Search
A complete Amazon seller database that can be filtered and sorted by more than 20 data points
adpsy-icon
Ad Spy
Uncover the metrics behind all of your competitors search terms
upc-scanner-icon
UPC Scanner
Import product lists and instantly discover the most profitable
Keyword Detective
Rank tracking, product relevancy, search term intent, and competitor analysis all in one place!
Search terms Relevancy
Use search terms to target Amazon products and bring them to the front page
Scope
Historical revenue of brands and sellers across the entire marketplace
Resources
RESOURCES & DISCOVERY
SmartScout University
Learn how to leverage SmartScout's unique and powerful tools to become a profitable Amazon seller. 
Industry Reports
Stay up to date on all the trends, analytics, and insights of Amazon with exclusive reports from SmartScout.
Seller Key Terms
If you're looking to make a sale on Amazon, then it's time that we teach your brain on how to speak "Amazon".
SmartScout Blog
Explore our library of information that examines every aspect of selling and working with businesses on Amazon.
Seller MapPricingSee a Demo
Free Trial
Log In
SmartScout Glossary
/
A-E
/
Buy Box Equity

Buy Box Equity

What is Buy Box Equity?

‍

When you list an item on Amazon, you are giving the public access to buy your product. Buy Box Equity is an ownership stake in Amazon that some sellers hold. Sellers who hold these coveted boxes have their products boosted for customers shopping in the e-commerce marketplace. Amazon selects sellers with top-rated products, high sales, and positive customer reviews to take part in the buy box program. What some sellers don't know is that they could lose their equity.  

‍

How Does Buy Box Equity Work for Sellers on Amazon?

‍

There is a limited inventory of products on Amazon that are eligible for Buy Box equity. When someone clicks through and makes a purchase on your listing, this can increase the "buy box" equity for that product. Essentially, what this means is that if another buyer wants to purchase the same product as listed by you (within a certain timeframe), they'll have to fight it out with you to get it - which gives you an advantage over other buyers since there's less competition.

‍

What Are the Benefits of Having High Buy Box Equity on Amazon?

‍

If a product has high Buy Box Equity, it shows Amazon that there is a strong demand for the product. As a result, Amazon may place a higher priority on shipping and selling the product than on other products. If a seller has high Buy Box Equity and their products have good reviews from customers, they may command more sales prices for their products.

‍

What Are the Risks Associated With Having Low Buy Box Equity on Amazon?

‍

The risks associated with having low Buy Box Equity on Amazon are:

‍

-You may not receive as many orders from Amazon as you would if your box had a higher buy box equity.

‍

-Your sales prices may be lower than they could be if your box had a higher buy box equity.

‍

How Can You Increase Your Buy Box Equity on Amazon?

‍

Some ways of increasing your buy box equity on Amazon include the following. 

‍

Increasing the number and quality of products you offer for sale - ensuring that your products are well-curated, high-quality, and relevant to the market needs/wants of your target audience. 

‍

  • Use effective marketing strategies to promote and sell your products. 
  • Offering discounted prices on items frequently sold in bulk or as part of bundles.
  • Focusing on customer reviews and feedback when deciding which items to put into production

‍

What Are Some Other Tactics Sellers Employ To Increase Their Buy Box Equity on Amazon?

‍

Some sellers use a variety of tactics to increase their Buy Box equity on Amazon. Some sellers will place more items in their Buy Boxes, while others may focus on optimizing the titles and descriptions of their products to improve buyer sentiment. Some sellers may make connections with buyers through private messaging or social media platforms to forge stronger relationships and drive sales.

‍

Is There a Way To Reduce the Risks Associated With Low Buy Box Equity on Amazon?

‍

There is no guaranteed way to reduce the risks associated with low Buy Box equity on Amazon. However, some strategies that might help include improving product quality and offering more compelling deals. Using Amazon marketing tools to increase brand awareness through paid advertising or creating a comprehensive product listing can also boost sales rankings and improve buyer confidence in buying from the platform.  

‍

How Can Sellers Lose Buy Box Equity on Amazon?

‍

Sellers can lose their buy box equity if they do not meet Amazon's performance thresholds, which depend on the category and size of the seller's inventory.

‍

If a seller falls short of these requirements for three consecutive months, Amazon may remove their box and instead offer it to other sellers in that category.

‍

When a seller puts their product into the Buy Box on Amazon, they get preferential treatment when displaying their products. Sellers who have a high percentage of buys from customers through the buy box receive more visibility and potential sales commissions from Amazon.

‍

How Can I Get Buy Box Equity on Amazon?

‍

Getting equity depends on specific circumstances and Amazon's Buy-Box policies. 

‍

Visit the Amazon website to learn more. 

‍

Back
SmartScout logo
Instagram logoYoutube logoLinkedIn logoFacebook logoSpotify logo
Why SmartScout?
online arbitragePrivate label sellersWholesaleBusiness BuyersMarketing Agencies
FeaturesbrandssubcategoriesProductsproducts historyFBA calculatorBrand ScoreTraffic GraphTraffic FlowSeller Toolsseller searchAdSpyUPC ScannerKeyword DetectiveSearch terms Relevancy
Scope
ResourcesPricingSeller Map (Preview)SmartScout universityindustry reportsSeller Key TermssmartScout blogsmartScout NewslettersmartScout Accuracy
company
about usrequest a demoBecome an affiliatecareersSmartScout API
Back to top
up arrowup arrow
SmartScout Alternatives
Amazon Software Comparison
Amazon Selling Guides
Copyright 2023. All Rights Reserved.
Terms of UsePrivacy PolicyRefund Policy