Amazon sellers in the United States can list their products on Amazon's deals page to increase the number of sales on the Amazon marketplace as one of Amazon's built-in advertising strategies.
Sellers list their products on the Amazon Deals page to increase product views and sales on the Amazon Marketplace.
Products listed on the deals page are live on the page for a period that can last from a few hours for Lightning Deals to seven days for 7-Day Deals.
Amazon charges sellers a fee to have their products appear on the deals page as an extension of their marketing and promotion tools for Sponsored Ads, Sponsored Display ads, and popular ad types available for sellers.
Sellers who list their products on the Amazon Deals page can see an exponential increase in Amazon sales revenue compared to product listings that don't feature on the e-commerce giant's second most popular page.
Amazon sellers login to their seller account to view their product performance and learn if their best-selling products are eligible for Amazon 7-Day Deals. They list eligible products and services by ASIN.
7-Day Deals on Amazon alert Amazon shoppers to deals and deep discounts on their favorite products and services. Customers find Amazon Deals by going directly to the deals page or by following a product listing tagged with the tell-tale tag that indicates their favorite product or service is currently on sale.
It's important to note that not all Amazon professional sellers are eligible to have their products listed on Amazon's 7-Day Deals page or as Lightning products on the page.
Eligible Amazon sellers who meet platform requirements with at least five seller feedback ratings. Sellers have to maintain a rating of at least 3.5 stars out of five.
Click here to learn about professional seller requirements for listing your Amazon products as 7-Day Deals or Lightning products.
Professional Amazon sellers can enter eligible ASIN numbers in Amazon Deals under the Select Products tab of the Deals Dashboard. Amazon policies allow them to reject ASIN numbers that meet the criteria for being listed as 7-Day Deals without further explanation.
7-Day Deals - These time-based deals are listed on Amazon's Deals pages for up to 7 days. Amazon assigns 7-Day Deal products a "limited time deal" badge that tells shoppers this product is on sale when they find the seller's product listings outside of the deals page.
Having the "limited time deal" tag showing up on product listings can drive click-through rates and increase sales when customers make purchases from the deals page.
Lightning Deals - Amazon can display lightning deals to its online shoppers at any time of the day or night that can last from a few minutes to a few hours.
The Amazon Deals page offers customers discounts on the everyday products and services they buy from the e-commerce retail giant online, all on one page.
According to Amazon selling experts, the Amazon Deals page is the second most visited page on the website.
Sellers who have their products featured on the deals page can see a substantial increase in revenue when their products go live on this coveted discount page.
Amazon shoppers benefit from getting deep discounts on some of their favorite products and services in the marketplace. They offer product discounts that range between 10% off and 70% off products being sold on Amazon's Deals page.
The "Today's Deals" section at the top of the deals page gives Amazon shoppers quick access to product deals in all categories and featured categories like back-to-school, computers, and accessories, and video games.
Eligible Amazon sellers can log in to Seller Central to add products to the deals page using the 7-Day Deals or Lightning Deals option. Listing products on the deals page is not free for sellers.
Product placement fees for 7-Day Deals on Amazon start at around $300.00. Fees fluctuate based on special holiday promotions or events like Amazon Prime Day, Cyber Monday, and Black Friday.
Fees for Lightning products are usually lower than fees on 7-Day Deals and they start at around $150.00 per product.
Professional sellers who meet Amazon's requirements for listing 7 -Day deals manage their eligible products by using their ASIN on the Manage Deals Page, where they can add eligible products by paying platform fees required in each deals category.
Once deals are live, sellers can view product performance for deal revenue, total deal revenue, units sold, and more!