The idea of split testing is to evaluate different content, images or pricing for your product on Amazon in order find out which improves sales. This can be done by conducting an experiment with one factor at a time so you don't risk making any mistakes that may affect other aspects if the listingA great way around this problem has been found through successful entrepreneurs who use what's called "AB Testing." With AB tests it’s possible determine whether changing some aspect about our products will affect its outcome positively before committing changes completely—a process referred herein as “Split Test.