Offering a buy one, get one free offer is an easy way for Amazon sellers to encourage customers to buy their products and services on the Amazon marketplace.
BOGO is a built-in marketing feature of the Amazon marketplace. Sellers have access to create online sales promotions that get their products in front of more potential buyers and generate brand awareness.
Running paid promotions on Amazon is a great way for savvy brands to generate brand awareness and higher sales. Amazon recommends sellers create promotions when sales are slow in the marketplace and when introducing new products and services.
Amazon advises sellers to post promotions in high-traffic places like social media networks to tell customers their favorite products and services are currently on sale.
Creating time-sensitive Amazon promotions helps sellers generate more sales in short periods. The e-commerce retailer recommends running different versions of online promos to figure out which promotions work best for your target audience.
Experiment with the length of promotions, texts, imagery, and posting locations and run A/B marketing campaigns to see which promotions generate the most sales.
* It is important to note that not all items in the marketplace are eligible for BOGO or "percentage off" promotions. Refer to the marketing guidelines in Seller Central to learn which items are eligible.
The following is an example of how to create Amazon promotions to increase sales.
It is easy for sellers to create BOGO promotions using the marketing and sales tools inside of their Seller Central accounts. The steps for how to create a BOGO promotion on Amazon are listed below.
When sellers select the BOGO promotion option, they will see options for setting up a buy one (or buy many) offer.
The next step is to set up the terms and conditions for the BOGO offer under "buyer purchases."
Example BOGO conditions include buy one get one or buy one get "many" options when customers purchase a minimum amount of the promoted product from the Amazon store.
The following are promotion examples.
When customers choose this BOGO option, they have to purchase the minimum number of items required to receive the bonus item(s) for no additional charge.
Customers who choose this promotion understand they are required to spend a minimum amount with the seller promoting the product or service to get their bonus items for free.
This BOGO promotion rewards Amazon shoppers with an equal amount of items for no additional charge when they purchase the required quantity from one seller.
Once sellers determine the "type" of promotion they want to run, the next step is to select promoted products. Sellers can create a new product or add products to the BOGO promotion from existing products in their ASIN product lists.
After setting the terms, conditions, amount, products, and bonus products Amazon shoppers get from taking advantage of BOGO promotions, Amazon sellers move on to scheduling the promotion for publishing live on the marketplace.
Sellers then review all promotion details for accuracy. Once they meet all the parameters for running the buy one get one promo, they can publish promotions for scheduling with a minimum four-hour lead time.
Sellers need to note that scheduling any BOGO promotions in Seller Central with less than a four-hour window will cause the promotion to remain in an "unpublished" status.
New sellers who are having trouble creating BOGO campaigns on Amazon should double-check promotional language and verify that promotions aren't outside of the 4-hour publishing window required for promotions to go live on Amazon.
Amazon requires promotions to have a lead time of at least four hours before they can publish live BOGO promotions in production from Seller Central.
Approved sellers on Amazon who have access to Seller Central can use their dashboard to find out if they are eligible for running Amazon promotions. Eligible sellers will have access to run promotions and deals that drive brand awareness and sales.
Amazon approves seller accounts on the global e-commerce marketplace. Once approved, they can take advantage of running BOGO promotions, Amazon Deals, and Sponsored Ad campaigns.
These Amazon marketing features display products and services to customers shopping on Amazon using keyword searches.