The Amazon ads feature is a built-in feature of Seller Central. It offers intuitive and easy-to-use automated ad options that help sellers on the platform reach the right buyers at the right time with the right content.
Keeping track of your ad status and campaign status are important best practices for Amazon sellers and Amazon marketers to implement. Checking the status of your Amazon marketing campaigns using Seller Central and the built-in campaign monitoring tools can give sellers a birds-eye view of how their marketing campaigns are being displayed on Amazon and if they are showing up in Google search results.
A quick glance at your ad status or campaign status will tell you when your campaigns have been approved for marketing on Amazon. Your campaign dashboard can also tell you where your ads are showing up on Amazon and if any of your ads are stuck in a pending or paused status.
They show Amazon Ad Status in the Campaign Manager of your Seller Central account. Amazon status codes provide key information for Amazon sellers about how their Sponsored Ads or Sponsored Display campaigns are working.
The Amazon marketing team provides Amazon ad status to help sellers manage their campaigns more efficiently. Amazon sellers can access the current status of their Amazon ad campaigns by logging into the Campaign Manager of Seller Central.
Businesses of all sizes can benefit from advertising their products and services on Amazon's global marketplace and third-party websites featuring over 12 million active products for customers to choose from.
Amazon offers sellers on its platform the ability to run ads using built-in advertising and marketing tools in Seller Central. Advertisers on Amazon can promote their products and services on the e-commerce platform for as little as $10.00 a day.
The amount of information new marketers are required to learn in order to master Amazon marketing can be overwhelming. Marketing your products and services on Amazon is easier when you understand Amazon ad status codes and how they affect your marketing strategy.
Amazon ad status codes tell Amazon sellers what state their ads and marketing campaigns are currently in. It's important for Amazon sellers to keep track of their Ad Status codes and their Amazon Campaign status to analyze marketing data and make important decisions about budgeting and optimizing Amazon marketing campaigns.
Ad status codes are available for Sponsored Ads, Sponsored Display Campaigns, and other Amazon ad types. Click here for examples of Amazon Ad Status codes that show up on Amazon marketing campaign reports.
Professional sellers on Amazon's global e-commerce platform can log in to their Seller Central account to learn the status of their Amazon Marketing Campaigns. Sellers can review their marketing dashboards to learn whether their Amazon ad campaigns are currently pending, delivered, paused, or in progress.
A quick glance at the campaign status codes in your Amazon Campaign Manager can provide important information about your Amazon ads that tell you if you need to take action on ended campaigns, add money to out-of-budget campaigns, or that your latest campaign delivery attempt was a success.
When sellers log into their Amazon accounts to review the status of their ad campaigns, they may see one or more of the following campaign status codes.
The following explains Amazon campaign status codes in brief detail.
Delivering - A status code that shows delivering means that your Amazon ad campaigns are active and displaying your ads on Amazon and third-party sites.
Scheduled - Your Amazon ads have been placed and are set to start delivering on the next scheduled date.
Ended - Your Amazon Ad campaigns are no longer displayed because the end date of the campaign has expired. Changing the end date or duplicating the campaign with a new date can resolve this issue.
Out-of-Budget - When your Amazon marketing budget is running low or empty, this can affect your Amazon ads. An "out-of-budget" status code tells sellers that their marketing balance is below the threshold. In most cases, adding more money to your Amazon marketing budget by logging in to Seller Central will return your ads back to the "delivering" state.
These are just a few examples of the campaign status codes on Amazon that tell marketers what state their Amazon ads are currently in.
If you're having trouble with your Amazon campaigns and none of the status codes displayed answer your questions, contact Amazon advertising support to get your Amazon ad campaigns back on track.