Success on Amazon requires more than having a great product. To remain competitive, you need the right software stack to streamline operations, safeguard margins, and save time. If you are launching your first SKU or managing multiple brands and marketplaces, the tools you select will determine how effectively you can research products, manage inventory, optimize listings, run ads, and track profit.
This guide explores the core categories of Amazon seller tools, including product and market research, inventory management, SEO and listing optimization, PPC automation, profitability tracking, and full accounting. You will learn what each category offers, why it matters at different stages of growth, and how to choose tools that align with your goals and budget so you can invest wisely and scale with confidence.
How to Choose the Right Amazon Seller Tools
Before diving into specific tools, it’s important to have a strategy for selecting the best ones for your business. Not every Amazon seller will need the exact same toolset.
Evaluating Amazon Selling Software:
- Define your goals. Identify tasks you need help with, such as product research, inventory, listing optimization, or ads. Prioritize the biggest pain points to narrow your options. For example, a new private-label seller might prioritize product research tools, while an agency might look for advanced advertising software.
- Ease of use. Pick tools with an intuitive interface and clear docs. Good UX and a gentle learning curve save hours.
- Budget and scalability. Set a realistic budget and match features to your needs. Choose software that can grow with your business.
- Trial and experiment. Use free trials, demos, or basic plans. Test a few to see which workflow and features fit best.
- Community and support. Favor tools with responsive support and rich learning resources. Active communities and tutorials speed up success.
By keeping these factors in mind, you’ll be able to cut through the noise and choose high-impact tools that justify their cost. Now, let’s explore the major categories of Amazon selling tools and why they’re essential.
Product Research and Category Analysis Tools
Product research and category analysis tools help you find high demand, low competition “golden goose” products so you can decide what to sell with data, not guesswork. Success in e commerce depends on uncovering these opportunities, and solid product research tools provide the market data you need.
What these tools do: they offer sales estimates, historical sales rank and pricing data, competitor analysis, and keyword trends. You can filter products and categories to spot niches that match your criteria and use sales estimators or demand scores based on Best Sellers Rank to predict potential performance.
Popular Product Research Tools
There are many options in this category, ranging from comprehensive suites to niche-specific apps:
- All in one suites: SmartScout, Jungle Scout, and Helium 10 support product research with marketplace overviews, category share, historical trends, and niche discovery. These suites bundle product tracking, keyword research, and supplier data, making them strong starters for new sellers.
- Dedicated product finders: AMZScout and AmazeOwl focus on private label ideas by scoring niches and tracking competition. Amazon’s Product Opportunity Explorer shows trending search terms and popular products inside Seller Central.
- Keepa and CamelCamelCamel (pricing history): These track historical price and sales rank. Keepa adds Amazon in stock flags, price drops, and estimated sales velocity, while CamelCamelCamel is a free option for price trends. Use them with research tools to confirm steady vs seasonal demand and frequent stockouts.
Why You Need Them: Proper product research is the foundation of a successful Amazon business. These tools reveal demand, competition, and profit potential so you avoid products with low demand or entrenched competitors and prevent costly inventory mistakes. For example, you can avoid sourcing a product that has a sky-high sales rank (indicating low demand) or one dominated by brands with thousands of reviews (indicating tough competition).
15 Best Product Research Tools for Amazon
SmartScout’s roundup of the 15 best Amazon product research tools highlights top platforms for finding profitable products, analyzing market trends, and optimizing listings. Here, we compare leading tools such as SmartScout, Jungle Scout, Helium 10, PickFu, and Keepa, each offering unique features such as niche discovery, keyword analysis, competitor tracking, and price history insights.
As a private label seller, dropshipper, or wholesale vendor, these tools help streamline product selection and reduce risk.
From free options such as CamelCamelCamel and Unicorn Smasher to advanced platforms like ZonGuru and SellerApp, the roundup covers a wide range of solutions tailored to different seller needs and budgets.
Market Research Software Guide
If you want to understand broader demand and category trends, our market research software guide explores how these tools extend beyond Amazon. It covers core features like product and keyword research, sales estimates, listing optimization, and competitor tracking.
SmartScout’s Product Database and Niche Finder help uncover top brands in a subcategory or spot emerging niches based on sales patterns. New sellers seeking their first winning product or experienced ones expanding their catalog, these tools are essential for data-driven decision making.
Price Tracking Software
Price tracking software is essential for both Amazon sellers and savvy shoppers because it provides real-time and historical insights into product pricing trends. By monitoring fluctuations, identifying deals, and analyzing competitor pricing, these tools help sellers optimize their pricing strategies for better margins and visibility.
To better understand what Amazon price tracking software does, why it’s valuable, and how to choose the right one for your needs, check out our guide to the 4 Best Amazon Price Tracking Tools. It covers everything you need to know.
3P Seller Data
3P Seller Data is highly relevant to product research because it gives sellers a behind-the-scenes look at how third-party sellers are performing across Amazon. By analyzing seller-level performance, SmartScout’s 3P Seller Data helps you move beyond product-level guesswork and make smarter, data-backed decisions about what to sell and how to compete.
Why It Matters for Product Research:
- Competitive Landscape: See which sellers dominate specific categories, how many listings they manage, and what brands they carry. This helps you gauge how saturated a niche is before entering it.
- Seller-Level Insights: Understand seller strategies, pricing behavior, and fulfillment methods (FBA vs FBM), which can inform your own positioning.
- Brand Discovery: Identify which brands are growing or underrepresented in a category, opening up opportunities for wholesale, private label, or partnership.
- Market Validation: If a niche has many successful 3P sellers, it’s a strong signal of demand. Conversely, if few sellers are active, it may indicate low interest or high barriers to entry.
Repricing and Buy Box Tools
For wholesale Amazon sellers, repricing is essential for profitability and Buy Box wins. It is not simply about undercutting the lowest price. Repricing is the ongoing adjustment of prices to balance margin and sales velocity while staying above a clear floor price that covers fees, COGS, shipping, returns, and other costs.
Sellers should avoid price-gouging in sensitive periods and treat repricers as a necessary, ongoing business expense. Repricing software replaces manual changes to increase sales, protect margins, and improve Buy Box win rate.
We highlight five leading tools with real-time or algorithmic rules, advanced Buy Box strategies, analytics, and safeguards for net margins.
- Aura: Aura is an Amazon repricer built to help sellers win the Buy Box and maximize profit with minimal setup. It offers real-time repricing, a Hyperdrive mode, strategic rules, FBA/MFN support, and easy data export in a clean interface.
- ChannelMax: ChannelMax provides fast, algorithmic Amazon repricing with continuous, near real-time price updates. It’s highly configurable, handles large catalogs, syncs via FTP, and is backed by responsive support.
- Alpha Repricer: Alpha Repricer delivers advanced, affordable repricing for Amazon sellers, including B2B. It combines an Advanced Buy Box Hunter, bulk uploads, strong filtering, and an analytics dashboard for better control and insights.
- Informed.co: Informed.co is a competitive repricing platform that uses algorithms and insights to drive profit-focused pricing. It offers customizable strategies, easy setup, sales velocity–based adjustments, and detailed price tracking.
- Repricer.com: Repricer.com is an AI-driven, lightning-fast repricer that helps sellers win the Buy Box across Amazon and other marketplaces. It reacts in under two minutes, applies smart rule-based strategies with net margin protections, syncs pricing cross-channel, and includes robust analytics with a safety/preview mode.
Read The Top Insights to Amazon Repricing Tools if you want actionable tactics and complete tool insights that can immediately improve your Buy Box win rate and profitability
Inventory Management and FBA Operations Tools
Once you pick the right products, you need to manage inventory and fulfillment efficiently. Inventory management and FBA tools keep items in stock, coordinate shipments to Amazon warehouses, and help you avoid stockouts and excess storage fees.
In wholesale especially, effective inventory control prevents missed sales and keeps capital from getting tied up.
Key Functions of Amazon Inventory Management Tools
- FBA Inventory Trackers: These connect to your Amazon Seller Central account and track your inventory levels in real time across Amazon’s fulfillment centers. They can forecast when you’ll run out of stock based on sales velocity and even suggest re-order dates or quantities. Many will alert you when inventory is low or if there are stranded inventory issues. Some also help create FBA shipment plans and manage the process of labeling and sending products to Amazon.
- Inventory & Order Management Systems: For sellers who fulfill orders themselves or operate their own warehouses (FBM or a mix of FBA/FBM), more robust systems like Sellbrite, SkuVault, or Fishbowl can sync inventory across channels, manage purchase orders to suppliers, and track warehouse stock levels. These tools prevent overselling and help with pick/pack/ship workflows outside of Amazon’s fulfillment.
- Restock Forecasting and Wholesale Tools: Specialized software like SoStocked or Forecastly focus on inventory forecasting – factoring in seasonality, advertising spikes, and lead times to suggest optimal re-order amounts. For wholesale and arbitrage sellers, even simple tools like UPC scanners (often mobile apps) help quickly evaluate products in-store and keep track of what you’ve purchased to send to FBA. (SmartScout has a UPC Scanner feature designed for wholesale sourcing, for example, to instantly discover profitable products by scanning barcodes.)
- All-in-One Solutions with Inventory Modules: Some all-in-one Amazon tools include an inventory or logistics component. A prime example is InventoryLab, a popular subscription tool. InventoryLab combines inventory management with listing creation and even some accounting features for Amazon sellers. It lets you input your buy costs, prints FBA labels for new shipments, and then tracks your cost of goods sold and profitability per SKU. This type of tool straddles inventory and financial tracking, which is great for retail/online arbitrage sellers who need to track hundreds of SKUs and their purchase prices.
Why You Need Them: Holding inventory risks stockouts that hurt sales and search rank, or overstocking that ties up cash and adds storage fees. Inventory management tools track on hand units, sales velocity, and reorder timing so you replenish at the right moment, especially for seasonal spikes or promotions. If you sell on multiple channels, a system that syncs Amazon and Shopify prevents overselling.
For FBA sellers, managing shipments into Amazon is another area these tools simplify. Creating shipment plans, printing FNSKU labels, and estimating FBA storage fees can be tedious to do manually in Seller Central. Inventory tools can automate these tasks and even optimize which fulfillment center to send stock to.
Inventory tools protect your availability and cash flow. They help avoid lost sales from stockouts and avoid costly Amazon long-term storage or overflow fees by keeping inventory lean. As you scale up to dozens or hundreds of products, a spreadsheet will no longer cut it. You’ll want software watching your inventory 24/7.
New to FBA? Check out SmartScout’s Inventory Management Best Practices guide for tips on keeping the right stock levels.
Best SmartScout Tools for Amazon Wholesale Sellers
SmartScout’s guide to the best tools for Amazon wholesale sellers highlights five powerful features that streamline sourcing, inventory decisions, and operational efficiency. These tools are especially valuable for sellers using FBA, where managing stock levels, profitability, and competition is critical. The UPC Scanner stands out as a sourcing powerhouse, allowing sellers to bulk scan product lists and instantly view FBA fees, net profits, and ROI. This makes it easier to validate products before committing capital.
Other tools like the Brands Tool and Seller Search help sellers avoid competing with Amazon Retail and uncover high-performing brands, while Traffic Graph and Sales Estimator offer insights into customer behavior and monthly demand. Together, these tools give wholesale sellers a strategic edge in inventory planning, shipment prep, and category selection.
Top UPC Scanner Tools
UPC scanner tools are a must-have for Amazon sellers in wholesale and retail arbitrage because they also simplify product sourcing and inventory decisions. By scanning barcodes, sellers can instantly access critical data like sales rank, pricing history, FBA fees, and profitability estimates—helping them quickly determine whether a product is worth buying. This real-time insight reduces guesswork and prevents costly sourcing mistakes.
These tools also play a key role in inventory management and FBA operations. Many integrate with inventory systems to track purchases, assist with labeling and shipment prep, and ensure stock levels stay accurate across fulfillment channels. By bridging the gap between sourcing and logistics, UPC scanners help sellers move faster, stay lean, and make smarter decisions at every step of the supply chain.
Want to source smarter and faster? Discover the top UPC scanner tools that help Amazon sellers instantly evaluate products, validate profitability, and streamline FBA prep.
Software tools for Amazon Online Arbitrage
If you do online arbitrage, the right software provides you automation, accuracy, scalability, and efficiency to find profitable products faster, avoid costly mistakes, and manage more inventory with less effort. Success, however, requires disciplined product research, brand compliance, and tight cost tracking.
Benefits of Using Software Tools for Amazon FBA Online Arbitrage:
- Automation: Automates product searches, price tracking, and ordering so you save time and can focus on higher-level work.
- Accuracy: Provides up-to-date pricing, availability, and alerts so you can make informed decisions and avoid costly mistakes.
- Scalability: Lets you manage multiple accounts and inventory sources at once, helping you capture more opportunities.
- Efficiency: Features like automated repricing, bulk listing, and streamlined fulfillment speed up your workflow and reduce manual effort.
- Competitive advantage: Fast, data-driven insights help you spot and act on arbitrage opportunities before other sellers, giving you an edge in crowded markets.
We curated the top tools for online arbitrage across core workflows (product sourcing, price tracking, IP risk checks, repricing, inventory management, accounting, and market research). Each with standout features and use cases to help you choose the right tool for each task.
If you’re serious about taking your Amazon online arbitrage business to the next level, our 18 Best Software tools for Amazon Online Arbitrage Sellers will help you automate sourcing, protect margins, and scale operations efficiently.
Keyword Research and Listing Optimization Tools
On Amazon, if your product can’t be found, it won’t be purchased. That’s why keyword research and listing optimization tools are vital for driving traffic to your listings. Amazon is essentially a search engine for products, and optimizing your product listings for relevant search terms or keywords can dramatically improve your visibility and sales.
Amazon listing optimization is at the core of every successful Amazon seller’s strategy, because having a great product isn’t enough, it also needs to be discoverable in search results.
Key Functions of Keyword and Listing Optimization Tools
- Keyword Discovery: These tools suggest high-traffic keywords and long-tail phrases relevant to your product. They often pull data from Amazon’s own autocomplete suggestions, search term reports, or databases of past search frequency. For example, Helium 10’s Cerebro and Magnet tools, or Jungle Scout’s Keyword Scout, can generate hundreds of keyword ideas given a seed keyword or an ASIN (product ID). You’ll see search volume estimates, keyword trends, and how competitive each term is.
- Listing Optimization / SEO: Once you have a keyword list, listing optimizer tools help you integrate those terms into your product title, bullet points, description, and backend search terms. They often include on-page analysis to ensure you’ve used all important keywords and met Amazon’s content guidelines. Some will even score your listing’s SEO quality. For example, MerchantWords and Listing Dojo offer optimization guidance, while Helium 10’s Frankenstein and Scribbles help restructure listings and track which keywords have been used.
- AI-Powered Listing Creators: A newer innovation is AI-driven listing tools. SmartScout’s AI Listing Architect, for instance, can generate optimized listing content for you automatically. You input a product identifier (like an ASIN or some seed keywords) and it will draft a title, bullets, and description infused with relevant keywords. This can save a ton of time in copywriting and ensure no crucial search terms are missed.
- Keyword Tracking and Index Checking: After your listing is live, it’s helpful to track how your organic ranking for important keywords changes over time. Rank tracking tools (Helium 10 has one, and SmartScout’s Keyword Detective offers rank tracking and competitor keyword analysis) let you monitor if your SEO efforts are paying off – e.g., moving from page 3 to page 1 for a target keyword. They also can alert you if your product stops indexing for a keyword (which can happen if you accidentally remove a term or Amazon flags something in your copy).
Why You Need Them: Keyword tools are essential for Amazon listings because they reveal the exact terms shoppers use and unlock visibility you would otherwise miss. Most shoppers start at the search bar, so your content must match their queries or your listing will sink.
Amazon’s A9 weighs relevancy and performance. Using the right keywords drives clicks and sales, creating a positive cycle that lifts organic rank.
These tools also save time. AI and guided optimizers speed research and cover more keywords than manual work.
Keywords are key on Amazon. Investing in a good keyword research and listing optimization tool will pay off with increased traffic and sales. It’s an essential tool for launching a new private label product, improving an existing listing’s conversion, or optimizing client listings for better SEO.
Best Amazon SEO Tools
If you're selling on Amazon, having the right SEO tools can make all the difference. These platforms help you uncover high-traffic keywords, optimize your listings for visibility, and track performance to stay ahead of the competition. If you're launching a new product or just refining an existing one, these tools are essential for making sure your listings show up where shoppers are searching.
Checkout SmartScout’s guide to the Best 15 SEO Tools for Amazon Sellers for a break down of the top platforms that support smarter content strategies and better search rankings.
Best Amazon Listing Tools
SmartScout’s 12 Best Amazon Listing Tools guide showcases the top platforms that help sellers create optimized, high-converting product listings. These tools go beyond keyword research by offering features like AI-powered copywriting, listing scorecards, competitor comparisons, and multilingual support. This makes it easier to build listings that rank and convert.
From SmartScout’s own AI Listing Architect to Helium 10’s Scribbles and other standout tools such as ZonGuru, SellerApp, and Viral Launch, the guide helps sellers choose the right solution for their workflow and goals.
Advertising and PPC Management Tools
Optimizing your organic listings is one side of the coin; the other side is Amazon advertising. Amazon’s pay-per-click (PPC) advertising platform (Sponsored Products, Sponsored Brands, etc.) has grown into a massive driver of sales. In fact, Amazon’s advertising business has been growing rapidly in recent years – it’s now the third-largest digital advertising platform in the world, behind only Google and Facebook.
What that means for sellers is that running Amazon Ads is almost no longer optional; it’s often necessary to boost visibility, especially for new products or competitive categories. Advertising and PPC management tools help sellers run campaigns more effectively and profitably by automating the heavy lifting and providing advanced analytics.
Key Capabilities of PPC Management Tools
- Campaign Automation and Bid Optimization: These tools can automatically adjust your bids on keywords and product targets to hit your advertising goals (like target ACOS, which is advertising cost of sales). For example, Perpetua and Teikametrics use machine learning to analyze conversion data and update bids multiple times a day. Perpetua’s algorithms, for instance, will dynamically raise or lower bids throughout the day to maintain your desired ACOS or share-of-voice, a strategy which often yields better results than static manual bids. This kind of automation ensures you don’t overspend on unprofitable clicks or miss opportunities to increase exposure on good keywords.
- Rule-Based Optimizers: Some tools (like Zon.Tools or AdBadger) let you set custom rules – e.g., if a keyword spent $20 with 0 sales then pause it, or if ACOS last week < 15% then raise bid by 10%. These rule-based systems give you fine control without having to adjust dozens of keywords daily by hand. They effectively turbocharge what you could do in Amazon’s native Campaign Manager but with much more flexibility.
- Analytics Dashboards: PPC tools often provide much better reporting than Amazon’s default. They can show aggregate metrics across campaigns, trend charts, keyword-level profitability, and even suggest negative keywords to add (to block irrelevant searches). For example, PPC Entourage is known for highlighting wasted ad spend and suggesting negatives in one click – its dashboard makes it easy to spot search terms with lots of clicks but no conversions, so you can eliminate that waste.
- Keyword and ASIN Harvesting: Advanced tools will scrape your advertising data to find new keywords or competitor product targets that are converting well, so you can add them to campaigns. Some, like Sellics (now part of Perpetua), integrate this with organic keyword tracking – showing how your paid ads and organic rankings interact. This holistic view lets you make smarter decisions, like using PPC to boost a keyword’s organic rank then scaling back once you’ve achieved a stable ranking.
- Campaign Creation and Bulk Management: For larger sellers or agencies managing hundreds of campaigns, tools provide bulk editors and templates. Skai (formerly Kenshoo) and Pacvue cater to enterprise needs, allowing bulk uploading of campaigns and cross-marketplace management (e.g., Amazon, Walmart, Instacart ads all in one tool). These enterprise tools often come with hefty price tags but offer deep customization.
Why You Need Them: Can a small seller manually manage their Amazon ads using Amazon’s provided tools? Possibly, yes – but it becomes exponentially more difficult as your business (or client roster) grows. Amazon’s native Campaign Manager is quite basic; it requires you to adjust bids one by one and provides limited insight into trends. In contrast, third-party PPC tools are designed to save you time, improve ROI, and handle complexity.
A few concrete reasons to use advertising tools:
- Efficiency: Automation means the software is adjusting bids or pausing poor performers continuously, even while you sleep. One seller described using an AI tool like this as “putting much of their PPC on autopilot” and scaling with far less time and energy spent. If you have dozens of products and hundreds of keywords, this is a game-changer.
- Improved Performance: These tools often yield better ACOS (ad cost percentages) because they react faster to data. They might catch a runaway spend on a keyword after 10 clicks with no sales and pause it midday, whereas a human might only fix it after a week when they check reports. Small optimizations at scale can significantly lift your advertising profitability.
- Strategic Insights: The advanced analytics can uncover which keywords drive not just clicks but profitable sales, how your ads influence organic ranking, or what your competitors are doing (in the case of Ad Spy tools). SmartScout’s Ad Spy feature, for instance, lets you see which search terms your competitors appear on and how they allocate their ad spend, revealing advertising opportunities. These insights help you refine your overall marketing strategy, not just PPC.
- Scaling and Multi-Account Management: For agencies or power sellers, managing tens of campaigns across multiple brands manually is impractical. PPC software allows centralized control and can enforce consistent strategies (like always pausing keywords under a certain conversion rate). Some also offer portfolio or campaign optimization – optimizing budget allocation across campaigns for maximum total impact, which Amazon’s tools don’t do.
Budget Amazon Advertising Software Tools
As Amazon advertising has exploded in scope and importance, PPC management tools have become essential to stay competitive. They reduce the manual grind and leverage data-driven algorithms to maximize your advertising returns. Even beginners with a small budget can benefit from simpler tools or using automation rules to avoid common mistakes (like overspending on a broad keyword).
Given that Amazon is now a pay-to-play space in many categories, investing in advertising tools can directly boost your sales and organic growth.
Want to make your Amazon ads work without spending a fortune? Check out SmartScout’s Best Inexpensive Amazon Advertising Software Tools for Beginners to see which budget PPC software can help you find keywords, automate bids, and keep your campaigns profitable.
Profitability Calculators and Sales Estimator Tools
Running a successful Amazon business isn’t just about top-line sales, it’s also about profitable sales. That’s where profitability calculators and sales estimation tools come in. These tools help you analyze the financial viability of products and your business as a whole. They range from simple FBA fee calculators to full-blown profit analytics dashboards.
Using them ensures that you understand your true margins after Amazon’s fees, advertising, shipping, and other costs, so you can make informed decisions. In fact, experienced sellers stress that tracking profitability is crucial because it tells you how much money you’re actually making (or losing), helps identify where costs can be cut, and where to invest more for growth.
What These Tools Do:
- FBA Fee & Profit Calculators: These are tools (often web-based or apps) where you input a product’s details – price, cost, dimensions/weight – and they output the various fees Amazon would charge and your estimated profit per unit. Amazon itself offers a free Revenue Calculator for this purpose. Amazon’s online calculator lets you compare FBA fees vs. your own fulfillment costs, showing net profits and margins for each scenario. You can plug in any product’s ASIN and get an instant breakdown of referral fees, FBA fees, storage costs, etc., then adjust your cost or price to see profitability. Third-party versions, like Jungle Scout’s Sales Estimator or Helium 10’s Profitability Calculator, often incorporate sales velocity estimates too (e.g., “If this product sells 300 units a month at $$ price, your monthly profit would be $X”).
- Sales Estimator Tools: These help predict how many units a product sells per month, usually by inputting the product’s category and Best Sellers Rank (BSR). Jungle Scout, Helium 10, AMZScout and others provide free sales estimator tools on their websites where you can select a category, enter a BSR, and get an approximate monthly sales number. These are handy in product research to gauge demand. (Many all-in-one tools have this built-in – e.g., SmartScout’s product database likely includes sales estimates per ASIN, and Helium 10’s Xray extension shows monthly sales directly on the Amazon page.)
- Profit Tracking Dashboards: Once you are actually selling products, you’ll need to continuously track profits in real time. Tools like SellerBoard, Shopkeeper, ManageByStats, and InventoryLab (with its accounting module) connect to your Amazon seller account and pull all your sales, fees, ad spend, etc., into one dashboard. They give you up-to-date profit & loss statements for your Amazon business. For example, SellerBoard can show your profit today, this month, and forecast your cash flow, taking into account pending payouts and even refund costs. These tools often allow you to input additional costs (like product cost, freight, PPC spend) to accurately calculate net profit after all expenses.
- Return on Investment (ROI) and Scenario Analysis: Some profitability tools help with planning by letting you simulate scenarios. For instance, you might want to know: If I reduce my price by $2, how much margin do I lose and can I still be profitable after ads? Or If I invest an extra $1000 in PPC next month, how might that affect my overall profit? Tools that blend analytics with forecasting can assist with these decisions. While many of these analyses can be done in spreadsheets, dedicated software makes it easier and less error-prone.
Best Software Tools to Track Profitability
These five essential SaaS tools show how sellers can uncover real profit margins, make smarter business decisions, and avoid costly missteps:
- SellerBoard: A robust tool that provides flexible profit reporting and handles returns effectively.
- SellerLegend: Offers deep analysis of FBA fees and COGS, though at a higher cost.
- ManageByStats: Tracks conversion rates and brand-level profitability, ideal for multi-brand sellers.
- Shopkeeper: Simple and beginner-friendly, but weaker at tracking returns and reimbursements.
- InventoryLab: Strong for inventory valuation and shipping plans, but limited in overall profitability analysis.
For a complete review of top profit-tracking software and how they compare check out our Best Software Tools To Track Profitability for Amazon Sellers guide.
Accounting and Financial Management Tools
While profit dashboards focus on your Amazon-centric metrics, you’ll likely also need more robust accounting and bookkeeping solutions for your overall business finances. This is especially true as your Amazon business grows from a side hustle into a significant enterprise, or if you run an agency handling multiple clients’ finances. Accounting tools help with bookkeeping, tax compliance, cash flow management, and giving you a complete financial picture beyond just Amazon fees and sales.
What These Tools Do: In the context of Amazon selling, accounting tools typically include:
- General Accounting Software: The likes of QuickBooks Online, Xero, or FreshBooks are popular for small businesses, including Amazon sellers. These handle your double-entry bookkeeping, profit & loss statements, balance sheets, and tax reporting. QuickBooks is often considered the gold standard for e-commerce accounting – it’s widely recognized by accountants and offers robust reporting and accrual accounting capabilities. However, out of the box, QuickBooks doesn’t automatically know about your Amazon transactions; you’ll either input summary numbers or use integration tools.
- E-commerce Accounting Integrators: Tools such as A2X, Link My Books, or Webgility act as bridges between Amazon and your accounting software. They retrieve your Amazon sales, fees, refunds, etc., and post summarized entries into QuickBooks or Xero. This saves you from manually entering each transaction. For example, A2X will automatically import your Amazon payout data (sales, fees, taxes) and generate summarized journal entries for each settlement period, making reconciliation much easier. It essentially translates Amazon’s complex reports into standard accounting records every two weeks (or each disbursement). These integrators ensure your books match your Amazon deposits to the penny.
- Specialized E-Commerce Accounting Services/Tools: Some sellers, especially larger ones, might use more advanced software like Netsuite (for full ERP capabilities) or hire e-commerce bookkeeping services that use tools like Finaloop or SellerZen. There are also newer automated bookkeeping services that cater to Amazon sellers, handling things like inventory asset accounting, COGS calculations, and even sales tax tracking.
- Expense Management and Receipt Tracking: Keeping track of all business expenses is part of accounting too. Apps like Expensify or QuickBooks’ receipt capture feature can help record things like shipping costs, software subscriptions, mileage, etc., which all need to be accounted for to get a true profit figure and for tax deductions.
Why You Need Them: Many Amazon sellers start off using spreadsheets to track profits and perhaps a simple method for taxes. But as sales grow, this becomes unsustainable (and error-prone!). Proper accounting software ensures accuracy and saves time. Here are key reasons you shouldn’t overlook accounting tools:
- Tax Compliance: Come tax season, you’ll need detailed records of revenue, expenses, cost of goods, and possibly sales tax collected/remitted. Accounting software produces financial statements that your CPA (or you) will use to file taxes. Without it, trying to cobble together a year’s worth of Amazon reports and receipts can be a nightmare. Using a tool like QuickBooks from the start, integrated with your Amazon data, means your financial records are organized and ready for any tax reporting or even audits.
- Holistic Financial View: While Amazon-specific tools (like SellerBoard) show Amazon profits, a tool like QuickBooks captures all your business finances. For example, if you pay for Shopify, run Google Ads, or have a warehouse lease, those transactions occur outside Amazon and need recording. Accounting software combines your Amazon revenue with external expenses to give a complete view of your business’s health. You might find that your Amazon operation is profitable, but after adding overhead costs, your net profit is lower than expected – crucial insight for budgeting and planning.
- Bookkeeping Accuracy and Time Savings: By automating data entry from Amazon to your books, you drastically reduce errors. For a seller to keep their books accurate, they likely need a tool like QuickBooks paired with an integration (e.g. A2X), which ensures every fee and sale is accounted for correctly and frees up time to focus on growth. Essentially, you don’t want to spend hours reconciling Amazon payouts; an integration will do it in minutes. This also means you can produce up-to-date income statements at any time to see how you’re doing.
- Scaling and Investors: If you ever seek loans, investors, or plan to sell your Amazon business, proper financial records are a must. No serious investor will proceed without clean books. Tools and systems impose the needed discipline so that you behave like a proper business from day one. It’s much harder to clean up messy books retroactively than to do it right as you go.
In terms of specific solutions, QuickBooks Online combined with A2X is a common choice that many 7-figure Amazon sellers use. QuickBooks handles the accounting, and A2X feeds in the Amazon data automatically.
Other sellers use Xero (a similar accounting tool) with A2X or other connectors. Some rely on the accounting features within InventoryLab or SellerBoard for day-to-day profit tracking, but still maintain QuickBooks for full bookkeeping. The combination of an e-commerce savvy accountant or accounting service plus these tools can ensure your books stay “penny perfect” while you concentrate on actionable insights for growth.If you want to explore this further, SmartScout’s article on The Best Accounting Methods for Amazon Sellers covers tools like QuickBooks, A2X, and other bookkeeping solutions in detail, including their pros and cons for e-commerce.
Analytics and Benchmarking Tools
Estimating brand revenue and performance on Amazon is noisy and complex, so sellers and marketers need clear analytics across core workflows: product research, price tracking and repricers, inventory and FBA forecasting, listing/keyword tools, PPC automation, profitability tracking, and accounting integrations.
The right mix turns noisy data into actionable insights. This reveals demand, protects margins, prevents stock issues, and improves discoverability and ad performance.
Choose tools by goals, ease of use, budget, scalability, and trial access. Start with research and accounting, then add PPC and advanced analytics as you scale.
SmartScout stands out for fast filtering, broad historic data, and easy trial access, helping teams match capabilities to needs and avoid wasted spend. Here's a List of the Top Analytics Tools.
Final Thoughts: Building Your Amazon Tool Stack
Software tools are now essential to stay competitive on Amazon. Key categories include product research, inventory management, keyword and SEO, advertising, profitability, and accounting.
Choose the ones that fit your needs today and support future growth. New sellers can start with research and basic accounting, then add PPC automation and analytics as sales grow, while established sellers or agencies often use multiple tools from day one.
Remember, tools are there to serve your business goals. The ultimate objective is to save time, make better data-driven decisions, and maximize your profits. The right Amazon selling tools will give you clearer insights into the market, streamline your operations, and free you from manual tasks – so you can focus on strategy, expansion, and serving your customers.
Lastly, don’t be afraid to test a few options and see what interface and philosophy you prefer. Many top software offer demos or free trials (SmartScout, for example, offers a demo and a money-back guarantee).
Choosing a tool is a bit like choosing a partner – look for one that matches your working style and has the capabilities you’ll need long term. With the ultimate toolkit in hand, you’ll be well-equipped to tackle the challenges of Amazon selling and scale your business to new heights.
Good luck, and happy selling!
