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Best 15 SEO Tools for Amazon Sellers

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What Can Amazon SEO Tools Do To Help You Sell?

  1. Boost product visibility and search ranking through optimized product titles, descriptions, and keywords.
  2. Monitor competitors' products and improve listing content accordingly.
  3. Analyze sales performance and keyword rankings to inform listing optimization strategies.
  4. Save time by automating repetitive tasks and gathering data in one place.

Having a strong Amazon SEO strategy can increase product visibility and attract more potential buyers, ultimately leading to higher sales.

Best freemium tool? Seller.Tools

Best Listing Creator? Data.Dive

Best Overall SEO and Listing Builder? SmartScout

Let’s jump into the list!

SmartScout


SmartScout is an AI-powered Amazon SEO tool designed to help sellers optimize listings and increase sales. The tool provides a comprehensive analysis of where traffic is coming from and the keywords that are driving it. This information allows sellers to optimize their product listings, making it easier for potential buyers to find their products and increasing the likelihood of a sale.

SmartScout uses artificial intelligence to build listings based on data that has a strong influence on SEO results. This includes product descriptions, titles, and keywords. The tool also provides advertising data, including brand level keywords, to give sellers a competitive edge. This data can be used to improve product listings and increase visibility in search results.

In addition to SmartScout's AI capabilities, it provides a range of features designed to help sellers maximize their Amazon sales. This includes monitoring competitors' products, analyzing sales performance, and automating repetitive tasks. Overall, SmartScout offers a comprehensive solution for Amazon sellers looking to improve their SEO strategy and increase sales.

Amalyze


Amalyze is a comprehensive Amazon SEO tool designed to help sellers improve their search engine optimization and increase sales. The tool is known for its robust keyword research capabilities, making it a great choice for sellers looking to identify new and relevant keywords to target. Amalyze's keyword research tools are designed to help sellers find new terms that customers may be using to search for products like theirs. This information can then be used to optimize product listings and increase visibility in search results.

In addition to its strong keyword research capabilities, Amalyze is also known for its reverse ASIN lookup tool. This tool allows sellers to identify which keywords their competitors are targeting and optimize their own listings accordingly. The reverse ASIN lookup tool can provide valuable insight into what keywords are driving traffic and sales for competing products, making it easier for sellers to make informed optimization decisions. Overall, Amalyze is a powerful Amazon SEO tool that offers a range of features designed to help sellers increase visibility, drive traffic, and ultimately boost sales.

Seller.Tools


Seller.Tools is an Amazon SEO tool designed to help sellers improve their search engine optimization and increase sales. One of the standout features of Seller.Tools is its free tier, which offers a range of valuable tools and features at no cost. This makes it an attractive option for sellers who are just starting out or who are on a tight budget.

Seller.Tools also offers a highly regarded chrome extension that makes it easier for sellers to utilize the latest Amazon product research reports. The extension is designed to provide real-time insights into Amazon product search results and make it easier for sellers to track their performance and optimize their listings. The chrome extension is well-regarded by users for its ease of use and the quality of the data it provides. Overall, Seller.Tools is a comprehensive Amazon SEO tool that offers a range of features to help sellers optimize their listings, increase visibility, and drive sales.

DataHawk


DataHawk is an Amazon SEO tool that provides in-depth analysis and tracking of keywords and rankings. One of the standout features of DataHawk is its visualizations, which make it easy for sellers to track their keyword rankings over time. These visualizations help sellers to understand how their rankings are changing and make it easier to identify trends and patterns.

DataHawk's analysis is highly regarded for its accuracy and depth, providing sellers with valuable insights into their Amazon sales performance. However, some users have mentioned that the cost of using DataHawk can be expensive compared to other Amazon SEO tools. Despite the cost, many sellers find that the benefits provided by DataHawk's analysis and tracking make it worth the investment.

Analytic Index


Analytic Index is a market research tool that provides valuable insights into the Amazon marketplace. While it is not primarily an SEO tool, its market research capabilities can be used to inform optimization decisions and improve search engine rankings. Analytic Index provides data on sales, reviews, keywords, and more, giving sellers a comprehensive view of the market and the competition.

However, Analytic Index is generally considered a high-end tool and is primarily used by enterprise-level brands. The cost of using Analytic Index is significantly higher compared to other Amazon SEO tools, making it a less accessible option for smaller sellers. Despite this, the depth and accuracy of its market research data make it a consideration for larger brands looking to gain a competitive edge in the Amazon marketplace.

Helium 10


Helium 10 is a comprehensive Amazon SEO tool that is widely regarded as one of the best in the industry. Despite some recent criticism that they have not been innovating as much lately and have been copying other tools, Helium 10 still offers a range of powerful features to help sellers optimize their listings and improve their search engine rankings.

Cerebro is considered the most used and valuable feature of Helium 10, and is what sets the tool apart from its competitors. Cerebro is a reverse ASIN lookup tool that allows sellers to see which keywords their competitors are targeting, making it easier to optimize their own listings accordingly. The tool is well-regarded by users for its accuracy and ease of use, making it a powerful tool for many sellers looking to gain a competitive edge in the Amazon marketplace. Overall, Helium 10 is a comprehensive Amazon SEO tool that offers a range of features to help sellers optimize their listings, increase visibility, and drive sales.

Jungle Scout


Jungle Scout is a pioneer in the Amazon SEO space, being one of the first tools to offer an array of features to help sellers optimize their listings and drive sales. The Jungle Scout Chrome Extension was a game-changer when it was first released and remains a popular tool among Amazon sellers. The tool is especially well-regarded for its product research capabilities, making it a valuable resource for sellers looking to find new products to sell on Amazon.

However, in recent years Jungle Scout has shifted its focus to Jungle Scout Cobalt, a tool designed for enterprise-level brands. While the original Jungle Scout tool is still available, it has not been updated as much as its users would like, leading some to seek alternative tools for their Amazon SEO needs. Despite this, Jungle Scout remains a popular and powerful tool for many sellers, and its product research capabilities make it a valuable resource for anyone looking to sell on Amazon. Overall, Jungle Scout is a pioneer in the Amazon SEO space and remains a valuable tool for many sellers.

Data Dive


Data Dive is a powerful tool for building optimized Amazon listings. It is powered by Jungle Scout's data and uses a cumulative score system to ensure that sellers are making the most of their listings. The tool analyzes a range of factors, including keywords, images, titles, and more, and provides detailed recommendations to help sellers improve their listings and increase visibility.

Data Dive is considered one of the best tools for building listings and is a valuable resource for anyone looking to optimize their Amazon listings and improve their search engine rankings. The cumulative score system and detailed recommendations make it easy for sellers to understand what they need to do to improve their listings, and the tool's integration with Jungle Scout's data makes it a reliable and trustworthy resource. Overall, Data Dive is a valuable tool for anyone looking to build optimized Amazon listings and increase visibility on the marketplace.

ZonGuru

ZonGuru is a comprehensive Amazon SEO tool that offers a range of features to help sellers optimize their listings and improve their search engine rankings. One of the standout features of ZonGuru is its reverse ASIN lookup tool, which allows sellers to see which keywords their competitors are targeting and adjust their own listings accordingly.

In addition to its reverse ASIN lookup tool, ZonGuru also provides valuable insights into the competition around certain keywords. This allows sellers to understand how competitive a particular keyword is and whether they need to put in extra effort to rank their product for that term. The tool also provides detailed analysis and recommendations to help sellers improve their listings and increase visibility, making it a valuable resource for anyone looking to sell on Amazon. Overall, ZonGuru is a comprehensive Amazon SEO tool that offers a range of features to help sellers optimize their listings and drive sales.

MerchantWords


MerchantWords is a leading Amazon SEO tool that provides valuable insights into customer search behavior on the marketplace. The tool's database is centered around what gets searched in Amazon's search bar, making it a valuable resource for sellers looking to understand what customers are searching for.

With MerchantWords, sellers can see the most popular keywords for a particular product, understand how those keywords are changing over time, and use that information to optimize their listings and improve their search engine rankings. Additionally, MerchantWords provides detailed reports on the competition and market trends, giving sellers a complete picture of the landscape and helping them make informed decisions about their products and marketing strategies.

Viral Launch


Viral Launch is a comprehensive Amazon SEO tool that provides a wide range of features to help sellers optimize their listings and improve their search engine rankings. Although it has seen a decline in popularity, it still remains a valuable resource for many sellers looking to understand the Amazon marketplace.

One of the standout features of Viral Launch is its keyword research tools, which allow sellers to see the most popular and relevant keywords for their products and understand how those keywords are changing over time. Additionally, the tool provides detailed market research and competitor analysis, giving sellers a complete picture of the landscape and helping them make informed decisions about their products and marketing strategies.

While Viral Launch may not be as popular as it once was, it still remains a useful Amazon SEO tool for many sellers. Whether you are a seasoned Amazon seller or just starting out, Viral Launch is worth considering as a tool to help you understand the marketplace and improve your search engine rankings.

SellerApp

SellerApp is a comprehensive Amazon SEO tool designed specifically for new Amazon sellers. The tool provides a wealth of information and resources to help new sellers get started on the platform, including tutorials, guides, and articles covering everything from product research to keyword optimization.

Despite its focus on helping new sellers, SellerApp does lack some of the features and capabilities of other Amazon SEO tools on the market. For example, while it provides some basic keyword research tools, it does not have the same level of detail and depth as other tools, such as Helium 10 or SmartScout.

SellZone

SellZone is a comprehensive Amazon SEO tool that is now part of the SEMrush app store. SellZone was originally a standalone tool, but has since been integrated into SEMrush's platform. The tool provides a wide range of features to help sellers optimize their Amazon listings and improve their search engine rankings.

One of the standout features of SellZone is its ability to help sellers understand their Google SEO in addition to their Amazon SEO. This is a unique and valuable capability that sets SellZone apart from many other Amazon SEO tools on the market. Additionally, the tool provides detailed keyword research and analysis, competitor analysis, and more, giving sellers a complete picture of the marketplace and helping them make informed decisions about their products and marketing strategies.

Sellerise

Sellerise is a new Amazon SEO tool that has quickly gained popularity among Amazon sellers. The tool is designed to help sellers understand product and keyword volume on Amazon and make data-driven decisions about their products and marketing strategies.

One of the standout features of Sellerise is its focus on product and keyword volume analysis. The tool provides detailed information about the number of searches and sales for specific products and keywords, allowing sellers to better understand the marketplace and identify opportunities for growth. Additionally, Sellerise offers a range of other features, including competitor analysis, keyword research, and more, making it a comprehensive tool for sellers looking to improve their Amazon rankings and grow their business.

Zoof

Zoof is an Amazon SEO tool that has received positive reviews from many Amazon sellers. Zoof offers a range of features that are designed to help sellers improve their Amazon rankings and grow their businesses.

One of the standout features of Zoof is its focus on SEO and keyword research. The tool provides detailed information about keywords, allowing sellers to better understand what their customers are searching for and how to target those searches. Additionally, Zoof offers a range of other features, including competitor analysis, product research, and more, making it a comprehensive tool for sellers looking to improve their Amazon rankings and grow their business.

Leverage the right SEO tools and watch your Amazon business grow. Also checkout these Amazon Selling Guides and Courses if you want access to expert insights and practical advice.

Related Posts:

The Best Software Tools for an Amazon FBA Wholesale Seller

Best Software Tools To Track Profitability for Amazon Sellers

Best Inexpensive Amazon Advertising Software Tools for Beginners

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