See every keyword your product ranks for. Track positions, measure visibility, find gaps, and build campaigns from one cohesive workspace.

1000+ Keywords per ASIN

20+ Data Points per Keyword

18 Months of Visibility History

OVERVIEW

What is Rank Maker?

Rank Maker is SmartScout's flagship keyword intelligence tool for Amazon sellers. Enter any product ASIN and instantly access the complete keyword landscape for that listing: every search term it ranks for organically and through paid ads, with 20+ data points per keyword including rank position, search volume, click-through share, PPC bid estimates, and historical sparkline charts.

Unlike standard keyword tools that show you a list of terms, Rank Maker presents data in a filterable, actionable workspace built for decision-making. Sellers use it for listing optimization, PPC campaign building, competitor research, and ongoing rank monitoring.

Product Database

Everything You Need to Own the Search Results

Rank Maker packs every keyword data point into one cohesive workspace. No switching tools, no guesswork.

Top Organic Search Terms Table

The core of Rank Maker. Browse and filter up to 1000+ keywords your product ranks for organically, each with 20+ data points including search volume, rank history, opportunity score, and ad metrics.

1000+ keywords

Rank tracking

Export CSV/Excel

Sparkline history

Custom segments

Visibility Score

A rolling time-series chart showing how visible your product has been across all ranking keywords over the past 12 to 18 months. Track momentum and diagnose ranking drops at a glance.

Historical trend

Dual-axis chart

Keyword Frequency Map

See the most-used individual words across all your ranking keywords. Instantly understand what language shoppers use to find your product, and click through to Search Trends for deeper context.

Word cloud view

Search Trends link

Product Snapshot

Listing score, keyword count, paid vs. organic split, and similar product count, all visible at a glance before you dive into the data. Benchmark at a high level before going deep.

Listing Score

Paid/Organic split

Campaign Builder

Connect your Amazon Advertising account and build PPC campaigns directly from your keyword data. No copy-pasting, no switching tabs. Select keywords in the table and launch campaigns in seconds.

Ad integration

One-click campaigns

Rank Tracking

Track unlimited keywords with no caps or throttling. Toggle on tracking for any keyword and monitor your rank position over time. Every tracked keyword gets a sparkline history chart right in the table.

Unlimited tracking

Historical sparklines

FEATURE DEEP DIVES

Inside Rank Maker's Core Capabilities

SmartScout doesn't just help you find brands it arms you with the reports, scores, and category intelligence to pitch them a partnership they'll say yes to.

SEARCH INTELLIGENCE

Your Product's Complete Keyword Universe

Stop guessing which keywords matter. Rank Maker pulls every search term your product ranks for, organic and paid, and presents them in a rich, filterable table with search volumes, rank positions, and trend data.

Est. 30-Day Search Volume with trend indicator

Latest organic rank position with one-click tracking toggle (unlimited keywords tracked)

Historical rank sparkline for every keyword

Opportunity Score to prioritize quick wins

Launch Velocity: estimated sales velocity needed to rank

Competing Products count per keyword

COMPETITIVE INTELLIGENCE

See What's Driving Clicks and Conversions

Not all keywords are created equal. Rank Maker layers advertising and conversion data on top of every keyword so you know which terms actually drive sales, not just traffic.

Click Through Share: your share of clicks for each keyword

Conversion Share: your share of purchases per keyword

Sponsored Products count and Has Ads flag

Estimated PPC Bid for budget planning

ROAS, ACOS, Advertising CTR and CVR (with ad account)

VISIBILITY ANALYTICS

Measure Your Amazon Presence Over Time

The Visibility Score chart gives you an 18-month view of how your product has performed across search. Spot seasonal patterns, measure the impact of listing changes, and demonstrate momentum to clients and stakeholders.

Rolling visibility score chart across all ranking keywords

Dual-axis view: Visibility Score vs. Search Terms tracked

Historical data from Aug 2024 onward

Keyword Frequency Map shows top word usage across your keyword set

Click any word to explore related Search Trends

AD INTEGRATION

From Keyword Research to Live Campaigns

Connect your Amazon Advertising account and turn keyword insights into action. Build PPC campaigns directly from Rank Maker and track ad performance alongside organic rank data, all in one view.

Campaign Builder built directly into the keyword table

Import and track search terms from your ad account

See ROAS, ACOS, CTR, and CVR per keyword

30-day and 7-day ad click and revenue data

Advertising spend tracked per keyword

Your Pitch Toolkit

Built for Every Amazon Growth Strategy

Whether you're launching a new product or scaling an established brand, Rank Maker gives you the keyword intelligence to win.

Product Launchers

Analyze a top competitor's keyword footprint before you launch. Identify which search terms drive the most volume, which have manageable competition, and build your ranking strategy from day one.

Find Launch Keywords

Reach Higher-Intent Shoppers

Discover keyword ranking gaps: terms you're almost ranking for that could drive significant sales with a small push. Find the low-hanging fruit and prioritize your optimization efforts.

Find Ranking Gaps

Increase Conversion potential.

Layer ad performance data (ACOS, ROAS, CTR, CVR) on top of organic rank data. Identify which keywords to bid on, which to scale, and where you're overspending relative to organic rank position.

Optimize Ad Spend

Spot listing gaps faster.

Run keyword audits across an entire product catalog. Export clean data for stakeholder reports, track visibility trends month-over-month, and benchmark performance against competitors.

Build Client Reports

WHO IT'S FOR

Built for Every Amazon Growth Strategy

Whether you're launching a new product or scaling an established brand, Rank Maker gives you the keyword intelligence to win.

Product Launchers

Analyze a top competitor's keyword footprint before you launch. Identify which search terms drive the most volume, which have manageable competition, and build your ranking strategy from day one.

Brand Database

Reach Higher-Intent Shoppers

Discover keyword ranking gaps: terms you're almost ranking for that could drive significant sales with a small push. Find the low-hanging fruit and prioritize your optimization efforts.

FBA Calculator

Increase Conversion Potential

Layer ad performance data (ACOS, ROAS, CTR, CVR) on top of organic rank data. Identify which keywords to bid on, which to scale, and where you're overspending relative to organic rank position.

FBA Calculator

Spot Listing Gaps Faster

Run keyword audits across an entire product catalog. Export clean data for stakeholder reports, track visibility trends month-over-month, and benchmark performance against competitors.

Selling Guides

GETTING STARTED

Up and Running in Three Steps

No setup, no learning curve. Enter an ASIN and you're already looking at data.

Step 1

Enter Any ASIN

Type or paste any Amazon product ASIN into Rank Maker. Results load in seconds with no waiting and no manual data pulls.

Step 2

Analyze Your Keywords

Explore your complete keyword universe with organic rank, search volume, competitive data, visibility score history, and ad performance metrics.

Step 3

Take Action

Track keywords, build campaigns, add terms to custom segments, or export to a spreadsheet. Rank Maker is built to move from insight to action fast.

Reviews

Trusted by Sellers Who Rank

Rank Maker completely changed how I do keyword research. I found 200+ keywords I was almost ranking for. Within 6 weeks, sales were up 40%.

James M.

Private Label Seller, Home & Kitchen

The visibility score chart is something I didn't know I needed. I can now show my clients exactly how their product's Amazon presence grew over time.

Sarah R.

Amazon Agency Owner

I used to run competitor analysis across three different tools. Now Rank Maker is the only one I need for keyword intelligence.

Daniel L.

Brand Manager, Beauty & Personal Care

“Rank Maker completely changed how I do keyword research.”

James, Private Label Seller | Home & Kitchen

Your Pitch Toolkit

Built for Every Amazon Growth Strategy

Whether you're launching a new product or scaling an established brand, Rank Maker gives you the keyword intelligence to win.

Relevancy Quadrant

Map keywords by volume and conversion relevance

Relevant Products

Discover products associated with your keywords

Keyword Detective

Find hidden opportunities competitors rank for

Ad Spy

Analyze competitor ad strategies and placements

Keyword Spy

See which keywords competitors are bidding on

Start Ranking Higher on
Amazon

Rank Maker is included in every SmartScout plan. Start now and get instant access to keyword-level intelligence for any product on Amazon.

See Pricing

7-day money back guarantee

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