This article is a deep dive into a comparison of the features and pricing of AdBrew, Zon.Tools, Teikametrics, Ad Badger, and PPC Entourage. These advertising tools are for small and growing Amazon sellers and brands that are looking to get the most out of their Amazon Advertising.
If you are looking for alternatives, let’s give you some texture, so you have confidence in your decision. We specifically focus on tools that are not as expensive and can still get a great job done.
I have experience using and paying for various Amazon Advertising Software. These PPC Software tools have distinct approaches, but they all share the same objective. My personal preferences aside, these tools can all produce similar outcomes.
It ultimately depends on your preferences.
Do you prefer to have active management, or do you prefer a hands-off approach?
Do you prioritize AI technology, or do you value customization and control?
This article will provide an overview of the options available.
AdBrew is an Amazon Advertising Software that is known for its high level of customization. Unlike other tools, it does not have a lot of AI functionality. However, it excels in keyword harvesting, which is the process of discovering new keywords and identifying negative keywords to target. This feature makes AdBrew a valuable tool for monitoring the impact of advertising on rankings. Although AdBrew's reporting capabilities are average, it is a great option for those who prioritize customization in their Amazon advertising strategy.
AdBrew's keyword harvesting feature is particularly useful for sellers looking to gain an edge in their advertising efforts. By identifying new and negative keywords, sellers can optimize their campaigns for better performance and ROI. Additionally, the ability to see the impact of advertising on rankings can provide valuable insights into the effectiveness of campaigns. Despite its average reporting capabilities, AdBrew's customization options make it a viable option for sellers who want to take a hands-on approach to their Amazon advertising.
It's worth noting that AdBrew is not the best fit for those who prioritize AI functionality or advanced reporting in their Amazon advertising software. However, for those who value customization and keyword harvesting, it may be a solid choice. It's best to evaluate the software and its features to see if it aligns with your business goals and preferences.
Zon.Tools is an affordable Amazon Advertising Software that can be a good option for those looking to try out a tool without making a significant investment. It has a cap on pricing at $1,699, making it one of the more cost-effective options on the market. Additionally, it has some AI functionality that can take over ads and make bid optimizations, which can be helpful for those who want some automation but still want to have control over their campaigns.
One of the standout features of Zon.Tools is its ability to find new keyword opportunities and negative targeting the ones that aren't performing well. This feature can be especially beneficial for sellers looking to optimize their campaigns and improve their ROI. However, it's worth noting that the reporting capabilities of Zon.Tools are lacking compared to other tools.
Teikametrics is a well-established player in the Amazon Advertising space. It offers a friendly introductory price, but costs can quickly add up for top-tier advertisers. One of the standout features of Teikametrics is its transparency in bid updates. It shows what the bid updates are and why they updated it, which can provide valuable insights for sellers looking to optimize their campaigns. However, the tool may not offer as much customization as some other options on the market.
Teikametrics' AI is top-tier for its price range. This feature can be especially beneficial for sellers looking for automation and optimization in their advertising efforts. Additionally, Teikametrics' negative targeting capabilities are also very satisfactory. This can be helpful in identifying and eliminating keywords that are not performing well, which can lead to better ROI.
Ad Badger is a premium Amazon Advertising Software that is a bit more expensive to start out, but it offers a lot of AI optimization to PPC bids and good customization options. The keyword harvesting and negative targeting capabilities are also quite solid. This tool is a great option for sellers looking for advanced automation and optimization in their advertising efforts.
One of the standout features of Ad Badger is its community of users, podcast and YouTube channel, which can be a great resource for those looking to learn more about advertising. This can be especially helpful for sellers looking to improve their knowledge and skills in the field. Overall, Ad Badger is a premium Amazon Advertising Software that offers a lot of AI optimization and customization options, as well as solid keyword harvesting and negative targeting capabilities. It may be a bit more expensive to start out, but it can be a great option for sellers looking for advanced automation and optimization in their advertising efforts.
PPC Entourage is an Amazon Advertising Software that can be free for those doing a limited amount of advertising. It offers solid customization options, but it does not have any AI functionality. The keyword harvesting and negative targeting capabilities are average, but the reporting is lacking. This tool can be a good option for sellers who want to take a hands-on approach to their advertising efforts and don't require advanced AI automation.
It's worth noting that PPC Entourage's customization options and keyword harvesting and negative targeting capabilities are solid, but the lack of AI functionality might be a limitation for some sellers. Additionally, the reporting capabilities of PPC Entourage are lacking compared to other tools. Despite these limitations, PPC Entourage can be a good option for sellers who want to take a hands-on approach to their advertising efforts and don't require advanced AI automation. If you're doing a little bit of advertising, PPC Entourage can be a free option for you to try out.