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The 15 Best Product Research Tools for Amazon

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What To Look For in a Product Research Tool for Selling on Amazon

What To Look For in a Product Research Tool
  1. Up-to-date data on product demand and sales trends: A good product research tool should provide data on current demand for a product and its sales history, so sellers can make informed decisions about which products to sell.
  2. Accurate product revenue information: A tool that provides accurate revenue information can help sellers set competitive prices for their products and maximize their profits.
  3. Product sourcing information: A tool that can help sellers find reliable suppliers for their products can save them time and effort in the product sourcing process.
  4. Product ranking information: A tool that provides information on how products are ranking in relation to each other on Amazon can help sellers determine which products are most popular and in demand.
  5. Keyword research capabilities: A tool that can help sellers identify relevant keywords for their products can improve the visibility of their listings on Amazon.
  6. Product review analysis: A tool that provides analysis of product reviews can help sellers identify trends and issues with their products and make improvements based on customer feedback.
  7. Product competition analysis: A tool that provides information on competitors' products and revenue can help sellers make informed decisions about their own products and revenue strategies.

1. SmartScout

SmartScout is a product research tool that provides an extensive overview of the marketplace, including category and market share data for brands on Amazon. It offers valuable insights into historical sales data and keyword trends, as well as detailed competitor analysis. One of the standout features of SmartScout is its ability to provide a bird's eye view of the marketplace, giving users a comprehensive understanding of market dynamics and trends.

SmartScout's niche finder is a powerful tool that helps users identify promising niches on Amazon by analyzing the qualities of each subcategory. With this feature, users can quickly and easily find niches that are worth building a product around, based on a variety of criteria such as market demand, competition level, and potential profitability.

SmartScout Product Research Tool

The niche finder uses advanced algorithms to analyze and interpret data from across the Amazon marketplace, providing users with a comprehensive view of each subcategory's characteristics. This allows users to identify niches that may have untapped potential, or that are experiencing rapid growth and demand.

One particularly useful feature of the traffic graph is the ability to track the use of the "frequently bought together" widget, which shows customers which products are commonly purchased together. This visual representation can help identify products that are frequently purchased in combination, and provide insight into customer preferences and buying habits.

By analyzing the traffic graph, users can identify patterns in customer behavior and use this information to identify advertising opportunities. For example, if a product has a high number of frequently bought together links, it may be a good candidate for sponsored ads or other forms of marketing.

In addition to its extensive data and analysis capabilities, SmartScout also offers a free trial, making it an appealing choice for those looking to try out the tool before committing to a subscription. Overall, SmartScout is a top product research tool due to its comprehensive and accurate data, as well as its user-friendly interface and free trial option.

2. AMZScout

AMZScout Product Research Tool


AMZScout is a budget-friendly product research tool that offers a range of features and tools for different types of sellers on Amazon. One of its standout features is the dropshipping and arbitrage extension, which allows users to easily find and evaluate products for these business models.


In addition to its specialized tools, AMZScout also offers a range of general features that can help users identify trends, generate product ideas, and analyze market data. This includes tools for tracking sales and pricing trends, identifying popular keywords, and analyzing the performance of different categories and brands.


Another advantage of AMZScout is its lifetime purchase option, which allows users to access the full range of features and tools on an ongoing basis, rather than having to pay for a subscription. Overall, AMZScout is a versatile and cost-effective product research tool that can be useful for a variety of sellers on Amazon.

3. Jungle Scout

Jungle Scout Product Research Tool

Jungle Scout is a product research tool that has been on the market for a number of years and has established itself as one of the leading options in the space. One of the standout features of Jungle Scout is its chrome extension, which has been downloaded hundreds of thousands of times and is widely used by Amazon sellers.

The extension provides users with real-time data and analysis on products and categories, helping sellers to identify trends and make informed decisions about which products to sell. Jungle Scout also offers a range of other features and tools, including tools for tracking sales trends, analyzing competitor data, and identifying profitable niches.

However, it is worth noting that some of the more advanced features and tools offered by Jungle Scout, such as historical data analysis, may not be available on the cheaper plans. Despite this, Jungle Scout remains a popular and well-regarded product research tool for Amazon sellers.

4. Helium 10

Helium 10 Product Research Tool


Helium 10 is a product research tool that specializes in keywords, and offers a range of features and tools to help users optimize their products and listings for search on Amazon. One of the standout features of Helium 10 is Cerebro, a tool that allows users to identify and analyze keywords.

Cerebro is widely regarded as one of the most important tools for Amazon sellers, and is frequently featured in educational courses and resources on the subject. It provides users with detailed data and insights on keywords, including search volume, competition level, and estimated sales — helping sellers to choose the most effective keywords for their products.

While Helium 10 is known for its keyword-related features, it also offers a range of other tools and features, including tools for analyzing sales trends, identifying profitable niches, and tracking competitor data. However, it should be noted that Helium 10 is generally considered to be a more expensive product research tool compared to some other options on the market.

5. ZonGuru

ZonGuru Product Research Tool

ZonGuru is a product research tool that is gaining popularity among Amazon sellers. One of the standout features of ZonGuru is its collaboration with Alibaba, which allows users to easily find suppliers for its products. This can be a valuable resource for sellers looking to source products from overseas manufacturers.

In addition to its supplier-finding feature, ZonGuru also offers a range of other tools and features for Amazon sellers. These include a niche finder that helps users identify promising products as well as tools for analyzing sales trends, tracking competitor data, and optimizing listings for search.

Overall, ZonGuru is a comprehensive product research tool that can be a useful resource for Amazon sellers looking to find new products and opportunities. Its collaboration with Alibaba and extensive range of features make it a strong all-in-one tool for sellers at various stages of their business.

6. Unicorn Smasher

Unicorn Smasher Product Research Tool

Unicorn Smasher is an Amazon product research tool from AMZ Tracker that offers a range of features and tools for sellers. It is designed to help users identify promising products and niches, and provides sales estimates and other data to help sellers make informed decisions about which products to sell.

One of the standout features of Unicorn Smasher is its comprehensive data and analysis capabilities, which allow users to easily track and compare sales trends, identify popular keywords, and analyze competitor data. These features can be particularly useful for sellers looking to optimize their products and listings for search on Amazon.

In addition to its data and analysis capabilities, Unicorn Smasher is also a free tool, making it an appealing choice for sellers on a budget. Overall, Unicorn Smasher is a powerful and user-friendly product research tool that can help Amazon sellers "fast track" their businesses to success by identifying the perfect products for their niches.

7. AMZBase

AMZBase Product Research Tool


AMZBase is a free product research tool that can be useful for sellers looking to find products to sell on Amazon. One of its key features is its ability to quickly obtain the ASIN and title descriptions of listings on Amazon, which can help sellers get a better understanding of the products and their potential market.

In addition to this, AMZBase also offers access to a range of other tools and resources, including CamelCamelCamel, Alibaba, AliExpress, eBay, and Google search engines. This allows users to easily compare prices and evaluate potential suppliers and competitors. AMZBase also includes a feature that calculates FBA fees, which can help sellers estimate their potential profits and make informed decisions about which products to sell.

Overall, AMZBase is a useful and convenient tool for Amazon sellers, offering a range of features and resources that can help users find and evaluate products for their businesses.

8. ZonBase

ZonBase Product Research Tool

ZonBase is a new and upcoming research tool. ZonBase, however, has a few skeletons in the closet. It is a tool with connections to Kevin David who was recently fined by the FTC. It has a lot of product research capabilities, but I was turned off by the upsells inside the product. When you sign up, some of the services will throw another paywall at you.

9. CamelCamelCamel


CamelCamelCamel is a price tracking tool that allows users to monitor the prices of products on Amazon over time. It is a free tool that can be useful for a variety of purposes, including product research, price comparison, and price monitoring.

One of the main features of CamelCamelCamel is its ability to show the historical pricing of products on Amazon. This can be helpful for identifying trends in pricing and understanding how prices for a particular product have changed over time. You can use this data to help you make more informed decisions about when to buy or sell a product, or to determine the price at which you should sell your own products.

CamelCamelCamel Product Research Tool

CamelCamelCamel also provides alerts that notify users when the price of a product changes, or when it reaches a certain price threshold. This can be useful for keeping track of prices and ensuring that you get the best deal when shopping on Amazon.

In addition to its price tracking and alert features, CamelCamelCamel also offers a number of other tools and resources that can be useful for product research, such as product ratings, reviews, and customer ratings, as well as data on sales history and trends. Overall, CamelCamelCamel is a useful and convenient tool that can be helpful for anyone looking to do product research or keep track of prices on Amazon.

10. Keepa


Keepa is a browser extension and price tracking tool that allows users to monitor the prices of products on Amazon and other e-commerce platforms. It is available as a Chrome extension and can be used to track prices, get price alerts, and access other data and insights on products.

Like CamelCamelCamel, Keepa allows users to track the historical pricing of products on Amazon and see how prices have changed over time. It also provides alerts when the price of a product changes or reaches a certain threshold, which can be useful for keeping track of prices and getting the best deal when shopping on Amazon.

Keepa Product Research Tool

Keepa is popular among sellers on Amazon, as it provides a range of tools and data that can be useful for product research, pricing, and other aspects of the selling process. It can help sellers identify trends in pricing, assess demand for different products, and make more informed decisions about which products to sell and at what price.

In addition to its price tracking and alert features, Keepa also provides access to data on sales history, ratings, reviews, and other relevant factors, as well as tools for analyzing the competition and tracking the performance of your own products. Overall, Keepa is a popular and powerful tool that can be useful for anyone looking to do product research or sell on Amazon.

11. Sonar


Sonar is a tool that allows users to search for and analyze keywords and products on Amazon. It is a free tool that offers a range of features that can be useful for product research and optimization.

One of the main features of Sonar is its reverse ASIN lookup, which allows users to enter the ASIN (Amazon Standard Identification Number) of a product and see a list of keywords that are associated with it. This can be helpful for identifying relevant keywords and understanding how customers are searching for a particular product.

Sonar Product Research Tool

Sonar also offers an extended search feature that allows users to find synonymous keywords and see the Amazon search volume for those keywords. This can be useful for identifying alternative keywords that may be less competitive but still have a significant amount of search volume.

In addition to its keyword-related features, Sonar also provides data and insights on sales history, ratings, reviews, and other relevant factors for different products. This can help users assess the demand for different products, analyze the competition, and make more informed decisions about which products to sell.

Overall, Sonar is a free tool that offers a range of features that can be useful for product research and optimization on Amazon. It can be a helpful resource for anyone looking to sell on the platform.

12. FBA Wizard Pro

FBA Wizard Pro Product Research Tool


FBA Wizard Pro is a software tool that helps users find profitable products to sell on Amazon and eBay. It provides a range of features and tools that can be useful for product research, including the ability to search for products from hundreds of retailers and wholesalers, as well as options for finding products through Amazon flips, textbook arbitrage, and other methods.

One of the main features of FBA Wizard Pro is its product search capabilities, which allow users to search for products based on various criteria, such as price, demand, competition, and profit margin. This can be helpful for identifying products that are likely to be successful on Amazon and eBay, as well as opportunities to flip products for a profit.

In addition to its product search features, FBA Wizard Pro also provides data and analytics on sales, ratings, reviews, and other relevant factors, as well as tools for analyzing the competition and tracking the performance of your own products. It is designed to be user-friendly and easy to use, and it works in the United States, UK, and Canada.

13. SellerApp


SellerApp is a product research tool that is designed to help users identify and evaluate potential products to sell on Amazon and other e-commerce platforms. It offers a range of features and tools that can be useful for product research, including intuitive search tools, instant insights, and data from reliable sources.

One of the main features of SellerApp is its ability to provide users with instant insights and data on potential products. This can include information on demand, competition, profit margins, and other relevant factors that can help users make more informed decisions about which products to sell.

SellerApp Product Research Tool

SellerApp also offers a range of search tools that can be helpful for finding products and analyzing their potential for success on Amazon and other platforms. These tools can allow users to search for products based on various criteria, such as keywords, categories, brands, and more.

In addition to its product search and analysis features, SellerApp also provides data and analytics on sales, ratings, reviews, and other relevant factors, as well as tools for tracking the performance of products. It is designed to be easy to use and accessible to users of all skill levels, and it can be a helpful resource for anyone looking to do product research or sell on Amazon and other platforms.

14. IOScout

IOScout Product Research Tool


IOScout is a product research tool that is designed to help users identify and evaluate potential products to sell on Amazon and other e-commerce platforms. It works as a Chrome extension and allows users to access detailed product listings statistics and data directly from Amazon websites.

IOScout also offers the ability to add specific products to tracking lists, which allows users to monitor them and track their performance over time. This can be useful for keeping track of the success of your own products or for identifying potential opportunities to sell new products.

15. MerchantWords

MerchantWords Product Research Tool


One of the main features of MerchantWords is its ability to provide users with data on search volume for different keywords. This can be helpful for identifying the demand for different products and for determining which keywords are likely to be most effective for driving traffic and sales on Amazon and other platforms.

MerchantWords also offers a range of other tools and features that can be useful for keyword research, such as the ability to see how keywords are used in product titles and descriptions, and the ability to compare the search volume of different keywords. In addition, the tool provides data and insights on the competition and the performance of different keywords over time.

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