As Amazon keeps growing its popularity among online shoppers with over 98.07 million active users accessing it at least once a month (Statista, 2021), more and more business owners want to launch their products on this marketplace.
Driven by the desire to be part of the online sellers that make at least $1,000 per month, many business owners end up setting up their virtual booths on Amazon without having a clear strategy or a strong knowledge of the platform.
The result: Failure.
The truth nobody likes to talk about is that selling on Amazon is hard. You just don’t enter a highly competitive selling marketplace but you also need to keep up with Amazon’s fast-paced environment.
To be successful on Amazon, you must be able to master different areas of the platform rapidly. From learning how to rank your products within Amazon’s unique algorithm, manage your inventory correctly, and launch successful paid campaigns to creating sharp content and storytelling, selling on Amazon can be overwhelming if you don’t have the experience and the knowledge.
That is when hiring an experienced agency can help!
Why Hire An Amazon Agency?
The main reason most businesses fail at selling on Amazon is because of their lack of experience, time, and correct strategies. As we’ve said before, selling on Amazon isn’t easy. Don’t think that because you’ve sold on other eCommerce platforms and achieved top sales, you can implement the same approach on this giant retailer.
Amazon has its own rules and policies that can get your account suspended or your ASINs delisted as well as its own unique tools.
Having an experienced agency that has already figured out how to sell on Amazon and has set other brands up for success, can save you a lot of headaches and money!
What Are The Benefits of Hiring an Amazon Agency?
Gives Your Business a Clear Path
Working with an Amazon Agency provides your business with a clear, strategic, and cohesive path that takes into account all of Amazon’s diverse areas — product listing optimization, PPC, demand forecasting, etc — to build a strong brand presence that makes your business stand out on Amazon’s search engine results page and rank against the biggest competitors in your niche.
Extended Team Model
Having an agency partner is having an extended part of your team that executes based on your business needs, whether that’s help with brand management, search engine optimization, or sales and traffic reporting, just to mention a few.
Working with an agency means you’ll have a full team of experts that have a solid understanding of the environment and best practices. If you hire an experienced agency it is more likely that they have tested different approaches, tools, and software to set up your company for success.
Keeps Your Business Growing
Amazon is always evolving and constantly launching different software and tools to help sellers boost their sales. That is why staying on top of emerging trends is crucial to keep your business growing. With an agency by your side, you’ll have access to expert guidance that stays up-to-date on Amazon policies and technology changes while reducing your workload at the same time.
In What Areas Can an Agency Help you?
As a general rule, all agencies start by conducting a comprehensive analysis of your overall account health to identify areas of improvement and potential risks as well as creating an action plan. There are many areas an agency can help you with which will depend on this initial audit.
However, just for you to have a general idea of what an agency can do for your business.
Here are the biggest areas an agency can help you with:
- Listing Optimization
- Sales Forecasting
- Advertising Campaigns
- Case Management
- Suspension prevention and retention
You don’t need to be new at Amazon FBA selling to take advantage of the expertise of an Amazon Agency. If you’re already an established brand owner seeking methods to capitalize on Amazon’s massive potential for your business, hiring a professional agency that is constantly testing and executing on Amazon is something you should highly consider.
If you want a whole group of Amazon-focused experts that know what it takes to unlock the power of Amazon for your brand, do not hesitate to contact Marknology.
When it comes to Amazon account management, product listing, strategic PPC campaigns, sales and traffic reporting, as well as outstanding branding to help you tell your story on the platform, Marknology is the full-service Amazon marketplace agency you would want to have on your team — having worked with more than 350 businesses worldwide of all sizes and categories to help them achieve outstanding results!