L'Oréal's portfolio of brands has achieved an impressive milestone, generating over $100 million in monthly revenue on Amazon, according to aggregated public data. This success highlights L'Oréal's strategic focus on digital transformation and e-commerce optimization. With a diverse range of products spanning beauty, skincare, and hair care, the company's ability to leverage Amazon's platform underscores its strength in adapting to evolving consumer purchasing habits.
| Brand | Primary Subcategory | Market Share in Top Subcategory | Estimated Monthly Revenue | 1 Month Growth |
|---|---|---|---|---|
| L'Oréal Paris | Mascara | 17.1% | $25,471,565 | -7.6% |
| La Roche-Posay | Face Moisturizers | 5.2% | $18,543,168 | -11.1% |
| Maybelline | Mascara | 13.8% | $11,651,123 | -1.9% |
| REDKEN | Hair Conditioner | 7.5% | $9,932,756 | -11.2% |
| Lancôme | Mascara | 7.7% | $7,655,300 | -6.3% |
| NYX PROFESSIONAL MAKEUP | Eyebrow Color | 7.4% | $6,287,944 | 3.3% |
| KERASTASE | Hair Shampoo | 2.9% | $6,173,200 | -11.4% |
| Garnier | Hair Color | 5.0% | $5,719,462 | -1.0% |
| Kiehl's | Face Moisturizers | 50.2% | $5,346,961 | 2.3% |
| Polo Ralph Lauren | Men's Undershirts | 8.6% | $3,835,687 | -22.0% |
| URBAN DECAY | Makeup Palettes | 33.7% | $3,248,978 | -3.3% |
| ARMANI BEAUTY | Men's Eau de Toilette | 7.3% | $3,134,983 | -2.8% |
| MATRIX | Hair Shampoo | 1.7% | $2,923,892 | -9.1% |
| Yves Saint Laurent | Men's Eau de Parfum | 5.8% | $2,668,608 | 0.8% |
| L'ORÉAL PROFESSIONNEL PARIS | Hair Shampoo | 0.8% | $1,577,914 | 2.3% |
| RALPH LAUREN FRAGRANCES | Men's Eau de Toilette | 4.1% | $1,503,197 | -2.1% |
| essie | Nail Polish | 5.1% | $1,329,005 | -4.6% |
| Vichy | Facial Serums | 0.7% | $1,047,709 | -10.7% |
| L'Oréal Paris | Hair Shampoo | 0.5% | $872,810 | 6.9% |
| The Body Shop | Skin Care Sets & Kits | 2.2% | $743,437 | 15.5% |
| Armani Exchange | Men's Wrist Watches | 1.3% | $451,941 | -6.9% |
| L'Oréal Paris | Hair Sprays | 0.6% | $415,976 | 0.7% |
| L'ORÉAL TECHNIQUE | Hair Color | 2.2% | $406,961 | -30.1% |
| GIORGIO ARMANI | Foundation Makeup | 0.3% | $219,946 | 11.8% |
| Oligo Professionnel | Hair Shampoo | 0.1% | $139,381 | 18.2% |
The data reflects the effectiveness of targeted marketing strategies, competitive pricing, and robust brand presence, positioning L'Oréal as a dominant player in the online beauty market.
| Brand | Brand Score | Average Number of Sellers | Dominant Seller | Dominant Seller Sales Percentage |
|---|---|---|---|---|
| L'Oréal Paris | 8.1 | 8.4 | Amazon.com | 83% |
| La Roche-Posay | 8.8 | 1.7 | Amazon.com | 98% |
| Maybelline | 8.0 | 8.7 | Amazon.com | 83% |
| REDKEN | 8.9 | 0.9 | Amazon.com | 100% |
| Lancôme | 8.1 | 1.0 | Lancôme | 100% |
| NYX PROFESSIONAL MAKEUP | 8.4 | 7.6 | Amazon.com | 88% |
| KERASTASE | 8.6 | 1.0 | Kérastase | 100% |
| Garnier | 7.8 | 7.7 | Amazon.com | 87% |
| Kiehl's | 7.6 | 1.0 | Kiehl's Since 1851 | 98% |
| Polo Ralph Lauren | 6.5 | 2.0 | Amazon.com | 70% |
| URBAN DECAY | 8.7 | 1.0 | Urban Decay | 100% |
| ARMANI BEAUTY | 7.0 | 3.4 | Armani beauty | 13% |
| MATRIX | 7.7 | 1.1 | Amazon.com | 100% |
| Yves Saint Laurent | 6.0 | 9.5 | Amazon.com | 28% |
| L'ORÉAL PROFESSIONNEL PARIS | 8.5 | 1.1 | Amazon.com | 100% |
| RALPH LAUREN FRAGRANCES | 7.6 | 1.0 | Ralph Lauren Fragrances | 100% |
| essie | 8.4 | 8.8 | Amazon.com | 56% |
| Vichy | 8.9 | 2.1 | Amazon.com | 97% |
| L'Oréal Paris | 8.5 | 16.4 | Amazon.com | 90% |
| The Body Shop | 7.7 | 12.0 | Amazon.com | 23% |
| Armani Exchange | 6.6 | 1.6 | Amazon.com | 74% |
| L'Oréal Paris | 7.7 | 12.3 | Amazon.com | 100% |
| L'ORÉAL TECHNIQUE | 6.2 | 3.8 | rigle | 52% |
| GIORGIO ARMANI | 6.1 | 4.4 | Fast 'n Fresh | 15% |
| Oligo Professionnel | 7.0 | 1.2 | Oligo Professionnel | 99% |
L'Oreal brands approach Amazon differently. Some brands sell 1P with Amazon and have many Amazon sellers jumping in. Others sell direct as 3P sellers. This next graph shows additional data points that are helpful for understanding L'Oreal's positions.
| Brand | Brand Score | Average Number of Sellers | Dominant Seller | Dominant Seller Sales Percentage |
|---|---|---|---|---|
| L'Oréal Paris | 8.1 | 8.4 | Amazon.com | 83% |
| La Roche-Posay | 8.8 | 1.7 | Amazon.com | 98% |
| Maybelline | 8.0 | 8.7 | Amazon.com | 83% |
| REDKEN | 8.9 | 0.9 | Amazon.com | 100% |
| Lancôme | 8.1 | 1.0 | Lancôme | 100% |
| NYX PROFESSIONAL MAKEUP | 8.4 | 7.6 | Amazon.com | 88% |
| KERASTASE | 8.6 | 1.0 | Kérastase | 100% |
| Garnier | 7.8 | 7.7 | Amazon.com | 87% |
| Kiehl's | 7.6 | 1.0 | Kiehl's Since 1851 | 98% |
| Polo Ralph Lauren | 6.5 | 2.0 | Amazon.com | 70% |
| URBAN DECAY | 8.7 | 1.0 | Urban Decay | 100% |
| ARMANI BEAUTY | 7.0 | 3.4 | Armani beauty | 13% |
| MATRIX | 7.7 | 1.1 | Amazon.com | 100% |
| Yves Saint Laurent | 6.0 | 9.5 | Amazon.com | 28% |
| L'ORÉAL PROFESSIONNEL PARIS | 8.5 | 1.1 | Amazon.com | 100% |
| RALPH LAUREN FRAGRANCES | 7.6 | 1.0 | Ralph Lauren Fragrances | 100% |
| essie | 8.4 | 8.8 | Amazon.com | 56% |
| Vichy | 8.9 | 2.1 | Amazon.com | 97% |
| L'Oréal Paris | 8.5 | 16.4 | Amazon.com | 90% |
| The Body Shop | 7.7 | 12.0 | Amazon.com | 23% |
| Armani Exchange | 6.6 | 1.6 | Amazon.com | 74% |
| L'Oréal Paris | 7.7 | 12.3 | Amazon.com | 100% |
| L'ORÉAL TECHNIQUE | 6.2 | 3.8 | rigle | 52% |
| GIORGIO ARMANI | 6.1 | 4.4 | Fast 'n Fresh™ | 15% |
| Oligo Professionnel | 7.0 | 1.2 | Oligo Professionnel | 99% |
