"Frequently bought together" means frequently profitable

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Utilizing the "frequently bought together" section of other Amazon products translates into a sales increase of up to 35%. But trying to understand Amazon's uniquely-built recommendation engine can be tricky and time-consuming.

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Smart Scout's unique Traffic Graph reverse searches this engine to show you where your competitors are getting their traffic from and the best places to advertise your products.

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Finding where to advertise on Amazon has never been easier

step 1

Search Amazon products

Simply enter any keyword or ASIN in the search field, and SmartScout instantly builds your personalized Traffic Graph, a visual traffic flow of every related product.

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Get critical traffic information

The Traffic Graph uses each product's estimated monthly revenue to measure its traffic strength. Double-click on your target product to reveal a table of related products that are sortable by traffic strength or ASIN.

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step 3

Plug the results into advertising

Export your traffic source table to Excel and copy the top 20 to 30 ASINs into your Amazon advertising campaign. Repeat the process for any other competing products. It's that simple.

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One tool with a dual objective

Dive deep into product research

Understand your customers better by identifying their traffic patterns around any product in your subcategory. Know their purchasing habits, instead of guessing.

Advertise like a ninja

Boost sales by advertising on the product pages that are recommending your competitor's products through the "frequently bought together" section.

Get the edge over your competitors

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Unique

There is no other tool like Traffic Graph. Anywhere.

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Visual

Visualize every complementary product easily with product images and graphs.

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Free

Traffic Graph is included for free with a SmartScout subscription.

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Profitable

Designed to make you money through targeted advertising.

Frequently Asked Questions

What is the Amazon Frequently Bought Together Graph tool?

The Frequently Bought Together Graph (also called the Traffic Graph) is a SmartScout feature that visualizes Amazon’s “frequently bought together” product relationships, revealing how products are connected through Amazon’s recommendation algorithm and where customer traffic flows.

How does the Traffic Graph help Amazon sellers?

The Traffic Graph helps sellers understand how products are linked via complementary buying patterns, uncover high-traffic opportunities, and identify the best product pages to target with ads or bundling strategies.

What data does the Frequently Bought Together Graph show?

It shows all products that customers often buy together with a given ASIN or keyword search, ranked by estimated traffic strength and revenue, giving sellers insight into natural cross-sell opportunities.

Can the Traffic Graph improve my Amazon advertising strategy?

Yes. By identifying which related products generate the most customer traffic, sellers can target their Amazon ads on complementary product pages where buyers are already primed to purchase, helping improve ad ROI.

Who should use the Amazon Traffic Graph tool?

This tool is valuable for Amazon sellers, private label brands, wholesale buyers, and agencies who want to uncover complementary product pairings, boost visibility, and increase conversion rates through better product insights and ad targeting.

How do I use the Frequently Bought Together Graph in SmartScout?

Simply enter a keyword or ASIN into the tool’s search box — SmartScout builds a visual graph showing all related “frequently bought together” products. You can then explore the connections, sort by traffic strength, and export data for ad campaigns or product strategy.

Find your traffic flow with SmartScout

Traffic Graph is the only tool that shows you every  "frequently bought together" product and, in turn, the best Amazon product pages for advertising.
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Find your traffic flow with SmartScout