Unilever Amazon Revenue and Market Position

Unilever's portfolio of brands has achieved an impressive milestone, generating over $35 million in monthly revenue on Amazon, according to aggregated public data. This success highlights Unilever's strategic focus on digital transformation and e-commerce optimization.

The data reflects the effectiveness of targeted marketing strategies, competitive pricing, and robust brand presence, positioning Unilever as a dominant player in the market.

Unilever - Brands Revenue on Amazon Table

The Portfolio brands of Unilever on Amazon with key columns indicating their position on the Amazon US Marketplace.

Brand Primary Subcategory Market Share Top Subcategory Estimated Monthly Revenue 1 Month Growth
Nutrafol Hair Regrowth Treatments 46 $22,533,456 12.0%
Dove Bath & Shower Gels 10 $17,574,951 2.0%
Liquid I.V. Sports Nutrition Electrolyte Replacement Drinks 23 $12,066,240 24.0%
Paula's Choice Facial Peels 39 $7,545,084 15.0%
Dermalogica Face Moisturizers 1 $3,507,146 6.0%
Vaseline Lip Balms & Moisturizers 2 $3,152,604 10.0%
TRESemmé Hair Sprays 2 $2,336,863 -3.0%
AXE Deodorants 3 $1,988,570 -5.0%
Knorr Packaged Chicken Bouillon 25 $929,890 14.0%
Pond's Face Moisturizers 0 $698,633 18.0%
Hellmann's Mayonnaise 22 $410,007 14.0%
Close Up Toothpaste 0 $98,389 18.0%
Ben & Jerry's Ice Cream 11 $51,112 -1.0%
Rexona Antiperspirant Deodorants 1 $43,026 3.0%
OMO Nail Repair 7 $42,529 0.0%
Cif All-Purpose Household Cleaners 1 $40,815 -11.0%
Pepsodent Toothpaste 1 $30,824 -4.0%
Horlicks Powdered Milk 2 $28,074 6.0%
sunsilk Hair Shampoo 1 $13,656 -9.0%

Unilever Amazon Seller Positioning

This next graph shows additional data points that are helpful for understanding Unilever's positions.

Brand Brand Score Average Number of Sellers Dominant Seller Dominant Seller Sales Percentage
Nutrafol 8.5 2.3 Nutrafol 92%
Dove 6.7 6.4 Amazon.com 73%
Liquid I.V. 7.2 5.1 Liquid I.V. 91%
Paula's Choice 8.8 1.2 Paula's Choice Skincare 99%
Dermalogica 8.3 1.0 Dermalogica US 99%
Vaseline 6.9 7.7 Amazon.com 31%
TRESemmé 7.3 7.5 Amazon.com 60%
AXE 7.3 5.9 Amazon.com 46%
Knorr 7.0 4.5 Amazon.com 51%
Pond's 6.8 10.9 Amazon.com 36%
Hellmann's 8.1 3.9 Amazon.com 88%
Close Up 6.8 12.6 Craftiez 14%
Ben & Jerry's 9.8 1.0 Whole Foods Market 100%
Rexona 7.2 6.9 Funky BrandLift 16%
OMO 6.8 1.5 SPRING Wu 59%
Cif 6.6 15.0 Wiki Deals 29%
Pepsodent 5.7 12.0 Amazon.com 40%
Horlicks 6.8 7.1 SimplyBeautiful 60%
sunsilk 8.0 16.6 Monkfish India 48%