Testing a new tool for private labelers, and more subcategory insights

Testing a new tool: FBA Tier Calculator


We're currently testing a tool available to US Sellers. This tool is a great option for private labelers to see how touching up the size of your product and dropping into lower priced tiers will affect your margins. Let us know what you think!

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FBA Calculator

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Try it now

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Starting on Amazon with nothing

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Join a conversation between Scott Needham and Mike Reezy on tips for those just getting started as Amazon sellers.

Listen now...

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Amazon Seller Policy Changes

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checklist

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Are you prepared for all these upcoming policy changes? Better make sure you know what's coming. Learn more...

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Bezos' Farewell

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Bezos

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The trillion dollar man is stepping down as Amazon's CEO, though he will remain on the company's board. This is his final letter to shareholders:

Read here...

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More tips from the subcategories tool

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Last week we discussed the categories that have the smallest Amazon presence. What you’ll see as you dig into subcategories, however, is that Amazon may be involved in the category overall, but can have huge differences in the subcategories. Here’s an example: the five categories with the largest Amazon share of sales are

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Books - 72% share of $1,400,000,000 monthly revenue

Video Games - 50% of $43,000,000

Baby products - 45% of $1,200,000,000

Appliances - 40% of $69,000,000

Pet Supplies - 36% of $1,000,000,000

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But go deeper, and we can find the subcategories within each of those that have the smallest Amazon presence. Those subcategories are:

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New, Used & Rental Textbooks - 17% share of $190,000 monthly revenue

Microconsoles  - <1% share of $336,000

Pregnancy & Maternity - 2% share of $25,000,000

Laundry Appliances - 9% share of $7,000,000

Reptiles & Amphibians - 5% share of $13,000,000

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As you can see, even in categories dominated by Amazon, we can easily find smaller niches worth investigating.

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Good luck with your research this week!

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