Amazon is more competitive than ever, with hundreds of thousands of brands competing for attention. To succeed, sellers, agencies, and brand owners need data-driven Amazon brand and competitor research, not gut instinct.
SmartScout’s brand-focused approach aggregates brand-level data across Amazon, including revenue, products, categories, and keywords, to reveal insights on your brand and rivals.
With concrete data on over half a million brands, you can make informed decisions and stay ahead.
Staying competitive on Amazon requires looking beyond individual products to understand the broader brand landscape. Each brand on Amazon has a unique strategy and footprint – some treat Amazon as just one sales channel, while others derive nearly 100% of their revenue from Amazon. Simply tracking a few ASINs isn’t enough. You need to know which brands dominate your category, how they achieve their sales, and where opportunities exist to outperform them. Data-driven brand research provides several key advantages:
In short, brand and competitor research driven by data enables sellers and service providers to move beyond reactive tactics and develop an informed, forward-looking strategy.
Now, let’s explore how SmartScout makes this possible.
SmartScout was designed from the ground up for brand-level market intelligence, setting it apart from traditional Amazon seller tools. Unlike older platforms like Jungle Scout or Helium 10 that started with product-focused research, SmartScout “specializes in brand-level data, competitor analysis, and distribution insights.”
It essentially maps the entire Amazon brand ecosystem so you can analyze any brand in detail.
Unmatched Coverage: SmartScout’s database spans virtually every identifiable brand on Amazon’s marketplaces, over 1.5 million globally. If a brand sells on Amazon, you can find it in SmartScout. No competitor is off your radar, from household names to niche private labels, with comprehensive data at your fingertips.(For context, earlier analyses counted roughly 472,000 brands on Amazon’s U.S. site alone, so SmartScout’s coverage is truly comprehensive.)
Bird’s-Eye View vs. Narrow Product View: SmartScout goes beyond product or keyword lookups with a top-down market research workflow. Start at a category or subcategory, see all brands in that segment, then drill into each brand’s products. This mirrors real competitive analysis, letting you survey the landscape, spot leaders, and identify trends and gaps that product-level searches can miss.
Integrated Data Points: SmartScout links categories, brands, sellers, products, keywords, and ads into one connected ecosystem. When you research a brand, you get a rich profile that ties its entire Amazon presence together. From one interface, jump from brand reports to product list, to sellers carrying each item, and to the keywords those products rank for.
What kind of data can you actually get about an Amazon brand in SmartScout?
The answer: pretty much everything that matters for evaluating a brand’s performance and strategy.
Each brand’s profile in SmartScout includes a wealth of metrics and attributes, with filterable columns so you can search or sort brands by these criteria.
Here are some of the key data points SmartScout tracks for every brand:
SmartScout’s brand profiles go beyond the basics, including fulfillment types and international marketplaces. More importantly, you can filter and sort the entire brand database by these metrics.
For example, find mid-sized Pet Supplies brands at $50k to $200k per month with 0% Amazon in stock and fewer than five sellers to get an instant shortlist. This precise slicing helps you zero in on the exact brands you want.
One of the most valuable applications of SmartScout’s brand data is finding high-potential brands to work with – whether you’re a wholesale reseller looking for new suppliers, or a marketing agency seeking brands that need your help. Traditionally, uncovering such opportunities was like finding a needle in a haystack.
SmartScout makes it systematic.
SmartScout helps Amazon wholesale, arbitrage, and distributors quickly find wholesale-friendly brands. Filter for Amazon In-Stock Rate = 0% and Average Sellers ≤ 3 to target brands not sold 1P and not saturated with third-party sellers. Use the Brands tool filters to generate a curated list of promising accounts to approach in seconds.
Additionally, you might sort your results by revenue to ensure the brands have meaningful sales (e.g. $50k+ monthly revenue, to focus on quality lines). SmartScout even has a Dominant Seller filter which you can set to exclude brands dominated by a single third-party (maybe to avoid competing with an entrenched seller who has an exclusive).
All these data-driven criteria help wholesalers find that sweet spot: brands with strong demand, but room for new sellers. Many successful wholesale Amazon sellers credit this approach for finding profitable supplier relationships.
If you’re an agency, consultant, or aggregator looking for brand clients, SmartScout is equally invaluable. You want to find brands that have untapped potential or clear pain points you can solve.
Here’s how data can guide you:
SmartScout’s brand-centric data lets resellers and agencies cut through noise and target brands that match exact criteria. It is faster and more accurate than manual research or gut instinct because filters and metrics focus efforts on profitable, high-potential targets.
Understanding your own brand’s position on Amazon is just as important as finding external opportunities.
SmartScout shines in helping brands conduct competitor analysis that goes far deeper than looking at a rival’s best-selling ASIN. With SmartScout, you can essentially x-ray any competing brand to see what’s driving their success and how you stack up.
Here are a few ways to leverage SmartScout for competitor research:
Overall, brand-level competitor research is about seeing the forest for the trees. Individual ASIN metrics are still useful, but SmartScout lets you step back and see how all the pieces of a competitor’s Amazon strategy fit together. That comprehensive view can validate hypotheses (e.g., “Competitor X is crushing it on keyword Y and that’s fueling their growth”) and inspire new strategies for your brand (“We need to expand into these sub-niches where competitors have moved”).
It’s worth highlighting how SmartScout’s approach to brand research differs from other popular Amazon tools, as this context helps clarify why brand-level data is such an advantage. Jungle Scout and Helium 10 are two well-known tools often used by sellers – but their focus historically has been on product-level research, not comprehensive brand intelligence.
Let’s compare:
Table: Comparing SmartScout’s brand-centric approach with traditional Amazon product research tools.
SmartScout’s USP is a brand-first market intelligence focus. Jungle Scout and Helium 10 are strong for product discovery and operations but center on product-level research, while SmartScout targets brands and deeper competitive analytics.
A third-party review notes none of the others are built for brand-level sourcing like SmartScout. If you want a private-label product, Jungle Scout may suffice. If you want to understand a market or beat a competing brand, SmartScout delivers broader coverage at a more accessible price than enterprise options like Cobalt. Bottom line: for data-driven sellers seeking actionable brand-level market and competitor insights, SmartScout stands alone.
Brand-level, data-driven research is the key to winning on Amazon. By analyzing brands rather than just products, you see how leaders dominate categories, where emerging brands find whitespace, and which moves will drive growth.
SmartScout gives sellers, agencies, and brand owners the authoritative data to act: true competitors, market size, revenue trends, and keyword intel. Use these insights to make proactive decisions on product mix, advertising, partnerships, and content. With SmartScout, you stay a step ahead in a crowded marketplace.
