How does SmartScout come up with its Advertising estimates in AdSpy?

If this isn’t accurate, why show it? Directional data is helpful for planning.

If we’re showing a brand with $10k in estimated spend and another brand at $50k in estimated spend, we feel confident in saying that the second brand spends more on ads. Additionally, we also show our work. AdSpy lets you look at the keyword level. If we show a brand spending $1k on a keyword, you can expect to spend that much to compete with them.