
| Keyword Volume | From Amazon |
| Estimated Cost Per Click (CPC): | From Amazon |
| Ad Placement Win Rates | SmartScout scraping |
| Average Click Through Rate (CTR) | Averaged from millions of impressions on different placements |
| Estimated Spend | Volume x CPC x Win Rates x CTR |
The top Sponsored Products, Sponsored Brands and Sponsored Video placements.

We don’t include ads on page 2, Sponsored Display, product page targeting, and the DSP.
If we’re showing a brand with $10k in estimated spend and another brand at $50k in estimated spend, we feel confident in saying that the second brand spends more on ads. Additionally, we also show our work. AdSpy lets you look at the keyword level. If we show a brand spending $1k on a keyword, you can expect to spend that much to compete with them.