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SmartScout Glossary
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Algorithm

Algorithm

What is an Algorithm?

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An algorithm is a set of computer protocols that follows specific mathematical rules for categorizing information requests and delivering relevant search results to customers and internet website browsers.

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Many of the products, services, and companies we use rely heavily on algorithms to match end users with the results of server-based queries that filter through millions (or billions) of possible results to return the best match for the query.

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One of the most popular algorithms we know of worldwide is Google's search-based algorithm that links millions of user queries with the best individual answers to their questions.

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How the Amazon Algorithm Works for Sellers

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The Amazon e-commerce giant is another widely known and widely used algorithm that uses complex mathematical equations for responding to customer search queries on its gigantic global e-commerce platform, determining the best routes and times for order fulfillment and package delivery, and deciding which products and services to feature on its most popular pages that get the most website hits.

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Understanding how Amazon's proprietary algorithms work and how to optimize product listings for increased visibility in Amazon searches is one of the strategies Amazon sellers use to boost sales and views. The A9 algorithm is responsible for ranking products in Amazon search results.

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It works like Google's algorithm by answering and responding to queries based on a keyword search.

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It is in the best interest of Amazon and the platform's best sellers to promote the best listings for the highest rated and best-selling products on the platform to increase profitability for the company itself and individual brands.

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For example, products listed on the Amazon's Choice page represent those with the highest customer satisfaction levels, the fastest delivery rates, and the products that sell the largest quantity on the platform.

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Amazon assigns products to categories based on the data reported by its internal algorithms.

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Sellers who want to boost sales and profitability on Amazon can spend time tweaking their marketing strategy and investing more time in Amazon keyword research that helps drive traffic and product sales by adding the keywords shoppers use to find products and services in the categories they sell in.

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How the Amazon Algorithm Works for Customers

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Customers spend less time aimlessly searching for their favorite products and services on Amazon when their queries filter through the Amazon A9 or A10 algorithm.

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Amazon's algorithms deliver the best search results to customers based on built-in computational factors in the algorithm that include product relevancy, keyword searches, and the best matching products most likely to satisfy their query.

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Amazon's Choice connects the best sellers on the platform with buyers seeking vetted products with a history of outstanding sales performance and customer satisfaction on Amazon.

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The more popular a product or service is with buyers on the platform, the more likely it is to appear at the top of Amazon keyword searches, resulting in increased product sales for Amazon sellers with top-selling products.

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What are the Latest Versions of Amazon's Algorithm?

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Enormous technology companies like Amazon and Google are continuously updating the parameters of their algorithms and the results of these complex math equations are returned to customers and end users.

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The latest versions of Amazon's algorithms include the A9 and A10 algorithms.

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Amazon hires highly skilled and trained software developers, computer programmers, and information technology specialists as members of its DevOps teams that make critical computer-based updates to Amazon.com and its proprietary algorithm that drives billions of dollars in sales annually.

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Amazon A9 Algorithm

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Amazon's A9 algorithm takes product-based keyword searches to the next level by adding the highest converting product sales into its keyword search-based algorithm. Customers searching for specific products benefit from the results of these artificially intelligent-powered searches.

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Technology experts say that Amazon's A9 and A10 algorithms are one of the keys to this technology giant's success and large sales numbers.

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Amazon A10 Algorithm

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The Amazon A10 Algorithm can execute more ranking features than its predecessor. A10 increases the efficiency and execution of keyword-based searches by ranking products based on computation factors for customer experience, product reviews, seller authority, and sales history.

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Ranking these additional factors ensures that customers searching its giant catalog will get matched with the best products and services.

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Amazon's algorithmic processes are helping them to become one of the top e-commerce retailers and logistics providers in the world. According to research, over half of Amazon's customers visit the online retail giant to price products and services and make purchases based on top recommendations.

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Using algorithm-powered technologies helps Amazon get it right with customers, vendors, partners, and brands more often than not when they make key business decisions based on verifiable data.

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