The CPG Guys

CPG Guys listeners get a free category snapshot from SmartScout: your share, the brands gaining on you, and who else is selling your products. Built by our analysts and ready to take to leadership.

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Listen to the Episode

Free for CPG Guys listeners. Delivered in 5 business days with a
30-minute walkthrough.

Your Free Category Snapshot

Tell us your brand and category. Our analysts build the snapshot and walk your team through it.

Category Scoreboard

Category size, growth, and estimated share for your brand and the competitors in your price tier.

Rising Brands

Who is gaining share fastest, and how long they've been in the category.

Sellers on Your Brand

The third-party sellers carrying your products, and which ones move the most volume.

Advertising

Estimated Amazon ad activity for you and your top competitors.

Search Demand

How much of the category's search names a brand, and which terms drive volume.

TikTok Shop Overlap

Which brands in your category sell on TikTok Shop, and how their Amazon sales are trending.

How it Works

Request It

One form, about two minutes.

Confirm Your Category

We'll email within one business day to agree on your category and competitors.

We Build It

Your snapshot is ready within 5 business days.

Walk Through It

A 30-minute session with a SmartScout strategist. You keep the slides.

Request Your Free Category Snapshot

Category Scoreboard

Rising Brands

Sellers on Your Brand

Advertising

Search Demand

TikTok Shop Overlap

Free for CPG Guys listeners. Delivered in 5 business days with a 30-minute walkthrough.

Built for the teams that own Amazon results

SmartScout is marketplace intelligence for Amazon and TikTok Shop. It shows brand revenue, category share, and who is selling what.

Ecommerce and Omnichannel Leaders

Show leadership where you stand on Amazon and what it takes to grow share.

Category Management and Insights

Size the Amazon category by segment and catch new entrants early.

Brand and Retail Media Teams

Benchmark your advertising against competitors and track which TikTok Shop trends reach Amazon.

Agencies and Consultancies

Bring category data to pitches and client reviews.

The cpg guys

Scott Needham on The CPG Guys

SmartScout founder Scott Needham has sold on Amazon since 2013. He joined Sri and Peter to talk about what large consumer brands still miss on Amazon, and where the data says growth is coming from.

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"If you want to win that argument, you need to bring data to leadership."

Scott Needham

Founder | SmartScout

Are we winning?

Amazon teams need numbers leadership trusts. How to keep score when Amazon's categories don't match your internal definitions.

TikTok Shop and Amazon.

Brands with a successful TikTok Shop are growing 5.2 times faster on Amazon.¹ Why shoppers watch on TikTok, then search for the brand on Amazon.

Who owns the category.

Some categories are still open. Others belong to brands that have led for fifteen years. How to tell which one you're in.

Deciding with data.

Size the opportunity, price for the category, and earn a top search position on the terms that drive volume.

Trusted by Brands, Sellers, and Agencies Scaling on Amazon

2M+ third-party sellers tracked and indexed

40,000+ subcategories mapped and searchable

4.7/5 rating on G2

FAQ

Frequently Asked Questions

Have something else? Reach out to support@smartscout.com and we’d love to chat.

What does the snapshot cost?

Nothing. It's free for CPG Guys listeners, with no contract and no payment details.

Do you need access to our Seller Central or Vendor Central account?

No. The snapshot uses SmartScout's market data, so we never ask for your account logins.

Where do the numbers come from?

SmartScout collects marketplace data across Amazon and TikTok Shop and models sales, share and advertising from it. Every modeled figure in your snapshot is labeled as an estimate.

Will our request stay confidential?

Yes. Your request and your snapshot stay between SmartScout and your team.

We're an agency. Can we request one for a client?

Yes. The free snapshot covers one client category.

How fast will I get it?

Within 5 business days of confirming your category.

Bring a Scoreboard to Your
Next Amazon Conversation

Scout your category, plan your next move, and execute on Amazon and TikTok Shop. Start with a free snapshot built for your team.