A Deep Dive Into Perch

Perch

REVENUE GROWTH PAST YEAR (SmartScout.com)
$ -226.2M (-37%)
ESTIMATED REVENUE1
$ 383.6M
REVENUE FROM TOP 10 ASINs
$ 57.0M
AVERAGE PERCH OWNED BRAND
1Y Growth
-26%
ASIN Count
38
Average Brand Score2
8/10
1. Data taken on all known Perch seller accounts, and derived from aggregated feedback data.
2. Calculated via SmartScout algorithm based on images, bullet points, title length and reviews.

BEST PERFORMING ACCOUNT

+ 218%
1Y

WORST PERFORMING ACCOUNT

- 70%
1Y

Total Feedback Across All Accounts (5Y)

A Deep Dive Into Perch

Perch (PerchHQ) is a Boston based startup, specializing in Amazon brand aggregation, with over 100 FBA companies under it's belt. Perch recently carved out a place within the e-commerce world by landing $775m in Series A funding via SoftBank Group Corp's Vision Fund 2.

Perch Brands by the Numbers

You may have heard of the brands Flexi Hose, Zap-It, Mighty Bliss, Satina and Bnext. These are a handful of the 100 brands currently owned by Perch. How are these brands performing as a whole, and how well is Perch managing them?
100
Number of Brands
7.20%
Average Brand Growth
(for brands over 500k a year)
-4.80%
Brand Revenue YoY Growth
7.9/10
Average Brand Score
Top Performing Brand
Grillman
Brand Score
8.5
Trailing 12 Month Revenue Estimate
$21,086,971.75
1 Month Growth
4.60%
Brand Score2
45.10%
Bottom Performing Brand
Luxe
Brand Score
6.7
Trailing 12 Month Revenue Estimate
$2,212,360.54
1 Month Growth
-6.10%
Brand Score2
-7.00%
"Brand revenue is an estimation on the Amazon Best Seller's rank and category. We aggregate all ASINs under a brand on the Amazon marketplace. We have collected this information on a historical basis and create our estimates using this data. We find our estimates are usually within 20% and we have attached our data on the spreadsheet"

Weekly Sales

Account Performance

Distinct from brand data, seller account data show an alternate perspective on PerchHQ.
Total Revenue1
$ 383.6M
Revenue Change (YoY)
$ -226.2M (-37%)
Revenue from Top 10 ASINs
$ 57.0M
Average Perch Owned Account
1Y Growth
-26%
Average ASINs
38
Brand Score2
8.0/10
1. Data taken on all known Perch seller accounts, and derived from aggregated feedback data.
2. Calculated via SmartScout algorithm based on images, bullet points, title length and reviews.

Total Feedback Across All Accounts (5Y)

BEST PERFORMING ACCOUNT

+ 218%
1Y

WORST PERFORMING ACCOUNT

- 70%
1Y

Top-10 ASINs

These are the top 10 performing products across all of the PerchHQ owned seller accounts.
1

Maple Dealz

asin
B076VSN7TR
Estimated Monthly Revenue
$705,484.09
Estimated Annual Revenue
$8,465,809.08
2

Sleepingo

asin
B07FP4Z3RZ
Estimated Monthly Revenue
$682,121.19
Estimated Annual Revenue
$8,185,454.28
3

Maple Deals

asin
B01NCOUY05
Estimated Monthly Revenue
$612,084.15
Estimated Annual Revenue
$7,345,009.80
4

Magnolia Bloom Brands

asin
B00LE4RGOE
Estimated Monthly Revenue
$599,937.21
Estimated Annual Revenue
$7,199,246.52
5

VIBO Care®

asin
B086QV5FCT
Estimated Monthly Revenue
$457,314.00
Estimated Annual Revenue
$5,487,768.00
6

Sleepingo

asin
B07G2M1LBW
Estimated Monthly Revenue
$433,021.44
Estimated Annual Revenue
$5,196,257.28
7

VIBO Care®

asin
B07TZPVXMH
Estimated Monthly Revenue
$363,500.67
Estimated Annual Revenue
$4,362,008.04
8

Cariti Brands

asin
B00R1P82UW
Estimated Monthly Revenue
$364,846.92
Estimated Annual Revenue
$4,378,163.04
9

Prestee

asin
B07XYFT3XH
Estimated Monthly Revenue
$268,908.66
Estimated Annual Revenue
$3,226,903.92
10

WebDealsDirect

asin
B085LW1V1N
Estimated Monthly Revenue
$263,247.09
Estimated Annual Revenue
$3,158,965.08

Revenue Estimate Explanation

We have built many sales projections models. Our analysis shows that we are within 80-90% accuracy on most brands and products. We organize the top selling products on Amazon. We don’t track all 500 million products, but the 30 million that actually generate revenue.
Care Touch Lens Wipes for Eyeglasses | Individually Wrapped Eye Glasses Wipes | 210 Pre-Moistened
ASIN
B01NCOUY05
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-
-
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Sleepingo Sleeping Pad for Camping - Ultralight Sleeping Mat for Camping, Backpacking, Hiking
ASIN
B076VSN7TR
Estimated Monthly Revenue
$682,121.19
Estimated Annual Revenue
$8,185,454.28