What’s the top-performing new ASIN of 2024 on Amazon?

🥇 The Dyson V8 Cordless Vacuum, pulling in over $12 million in monthly revenue.
‍

That’s impressive—but here’s what’s even more shocking:

💡 Over 50% of sales are happening through third-party sellers.

‍Yes, you read that right. Amazon Retail isn’t keeping this in stock, and right now, a reseller — Valinor Tech — owns the Buy Box.

So, are resellers really dead? Not even close.

Let’s break it down.
‍

Why the Dyson V8 is Dominating Amazon

The Dyson V8 isn’t just another vacuum — it’s an established premium brand with a strong following.

Here’s why this ASIN is crushing it:
‍

✔️ Strong brand recognition – Consumers already trust Dyson, reducing the need for heavy advertising.
‍
✔️ Premium price point – Higher price = higher revenue per sale.
‍
✔️ Huge demand – Cordless vacuums continue to be a hot category, and Dyson is a clear leader.
‍
✔️ Limited Amazon Retail stock – With Amazon struggling to keep inventory, third-party sellers are stepping in and winning the Buy Box.
‍

But what’s really interesting here is that third-party resellers are owning the marketplace for a high-demand, big-brand product.
‍

Are Resellers Actually Making a Comeback?

For years, people have said reselling is dying on Amazon.
‍

🔹 Amazon Retail is expanding.
‍
🔹 Direct-to-consumer brands are bypassing resellers.
‍
🔹 Private label brands are taking over.
‍

But this Dyson example proves otherwise. Resellers are still thriving when they find the right opportunities.
‍

💡 Amazon doesn’t always keep hot products in stock — and when that happens, resellers step in and take their share of the revenue.

In this case, over 50% of sales are going through third-party sellers. That’s millions of dollars flowing to resellers instead of Amazon.
‍

What This Means for Amazon Sellers

If you’re in the reselling game, this is proof that:
‍

✅ Brand-name products with strong demand still create massive reseller opportunities.
‍
✅ Even Amazon struggles to maintain inventory on high-demand ASINs.
‍
✅ The Buy Box is still up for grabs when Amazon Retail is out of stock.
‍

For those who thought reselling was dead, Dyson’s success story says otherwise.
‍

Final Thoughts: Is Reselling Still a Viable Amazon Business?

✔️ The most successful new ASIN of 2024 is making $12M/month.
‍
✔️ Over 50% of those sales are happening through third-party sellers.
‍
✔️ Amazon Retail isn’t keeping it in stock—giving resellers a huge opportunity.

‍